How do you know when to post?<\/p>\n
Well, you can now get recommendations for when to post on Instagram to maximize your reach, with Analyze<\/a>. Curious to find out more? Read on.<\/p>\n Analytics is often simply numbers and graphs. It\u2019s easy to understand why some people are intimidated by analytics. But that doesn\u2019t have to be the way. Analytics can be joyful and fun. It should help you take away the tedious work of dissecting graphs and calculating numbers. Analytics should feel like your assistant.<\/p>\n With Analyze, you don\u2019t just get charts. You\u2019ll also see three recommended times to post on Instagram. They are times when your predicted reach is among the highest during the week.<\/p>\n Most people would find the three recommendations sufficient but if you want more, you can then dive into the charts.<\/p>\n Your brand\u2019s best time to post is unique to your own brand. That\u2019s because your Instagram followers behave differently from the followers of other brands. So your best time to post should be dependent on your followers\u2019 behavior.<\/p>\n Here\u2019s how Analyze predicts your reach:<\/p>\n First, it looks at how your previous Instagram posts have performed and when they were posted. Do posts at certain times of the day or the week get more reach? Second, to make the predictions more accurate, it also looks at when your Instagram followers are online.<\/p>\n Using these two pieces of information, Analyze predicts your reach on Instagram for each hour of the week. For each hour, Analyze also informs you how the predicted reach compares with the average hourly reach for the whole week.<\/p>\n Then, it recommends three times to try.<\/p>\n You\u2019ll notice that the three times aren\u2019t necessarily the three times with the highest predicted reach. That is intentional. The top times are often next to each other (e.g. Wednesday at 1pm and Wednesday at 2pm). Unless you are posting about a live event, it doesn\u2019t help your reach by publishing multiple posts around the same time. By spreading out your posts throughout the week, you can maximize your reach for the week.<\/p>\n Once you know your best times to post, you can go to Publish<\/a> to update your posting schedule.<\/p>\n First, go to your Instagram account in Publish and click \u201cSettings\u201d then \u201cPosting Schedule\u201d.<\/p>\n Here, you can add new posting times or adjust your existing posting times to your best times to post.<\/p>\n The times are saved automatically, and you are ready to publish at your best times! Simply add new posts to your queue to schedule them at those times.<\/p>\n It\u2019s worth noting your best times to post can change over time. While your followers\u2019 behavior shouldn\u2019t change drastically, every new post gives Analyze additional data to work with. With that, it might find new best times to post. I would recommend checking your best times to post every few months, especially if you have recently tried new posting times.<\/p>\n We should all be spending less time figuring out our data and more time optimizing our campaigns. With the recommendations in Analyze, you can save some time analyzing your data or reading \u201cbest time to post\u201d articles so that you can focus on what\u2019s more important \u2014 creating great content.<\/p>\n This new feature is available on all Analyze plans. Give it a go, and take some time back from analyzing your data.<\/p>\n![\"Introducing](\"https:\/\/buffer.com\/resources\/wp-content\/uploads\/2020\/03\/best-time-to-post-blog-800x439.png\")
<\/figure>\nAnalytics as your assistant<\/h2>\n
![\"Best](\"https:\/\/buffer.com\/resources\/wp-content\/uploads\/2020\/03\/best-time-to-post-screenshot-1-800x454.png\")
<\/figure>\nHow does it work?<\/h2>\n
![\"\"](\"https:\/\/buffer.com\/resources\/wp-content\/uploads\/2020\/03\/analyze-average-post-reach.png\")
![\"\"](\"https:\/\/buffer.com\/resources\/wp-content\/uploads\/2020\/03\/analyze-recommendations-800x145.png\")
<\/figure>\nGrow your reach more efficiently<\/h2>\n
![\"\"](\"https:\/\/buffer.com\/resources\/wp-content\/uploads\/2020\/03\/posting-schedule-in-publish-1-800x347.png\")
<\/figure>\nInsights delivered to you<\/h2>\n