{"id":224052,"date":"2020-03-15T21:52:50","date_gmt":"2020-03-15T16:22:50","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/5-nonprofit-website-design-elements-you-should-include\/"},"modified":"2020-04-18T17:10:33","modified_gmt":"2020-04-18T11:40:33","slug":"5-nonprofit-website-design-elements-you-should-include","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/5-nonprofit-website-design-elements-you-should-include\/","title":{"rendered":"5 Nonprofit Website Design Elements You Should Include"},"content":{"rendered":"


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Nonprofit web design isn\u2019t something your organization should overlook.<\/p>\n

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Creating a digital nonprofit marketing strategy<\/a> can be exciting. It gives you the chance to build an online presence, spread the word about your mission, and boost supporter engagement.<\/p>\n

Nonprofit website design<\/h1>\n

There\u2019s a lot that goes into website design, though. Getting started can feel like a daunting task for many nonprofits. You may immediately run into questions about which content to feature, how to structure it, and how to drive traffic to your most valuable pages. This all comes down to your CMS.<\/p>\n

In short, a CMS facilitates the creation and modification of the content on a website. Not every organization has the technical expertise necessary to create a captivating website from scratch, and that\u2019s okay. Your CMS should provide you with all the tools you need to design the exact website you want without any frustration.<\/p>\n

What\u2019s more, a CMS designed specifically for nonprofits will help you convey your mission, drive donations, and continue fulfilling your mission quickly and easily. Investing in the right content management system is the essential first step to creating an effective nonprofit website. Once you\u2019ve picked the right tools, you can center your focus on setting up the website itself.<\/p>\n

When building or relaunching your nonprofit website, keep the user experience at the forefront of your web design strategy. To accomplish this, focus on the following key web design elements:<\/p>\n

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  1. Feature engaging imagery<\/li>\n
  2. Focus on smooth navigation<\/li>\n
  3. Increase usability with mobile optimization<\/li>\n
  4. Minimize page load time<\/li>\n
  5. Enhance visibility with search engine optimization<\/li>\n<\/ol>\n

    The best nonprofit websites<\/a> embody all of these features and are effective in attracting and retaining supporters online. Once you\u2019ve done that, we can take a closer look at each of these vital web design elements.<\/p>\n

    1. Feature engaging imagery\u00a0<\/h2>\n

    Captivate users from the moment they land on your homepage with powerful imagery. Compelling visuals are a vital part of any effective nonprofit website. They\u2019re a simple, effective way to show supporters the impact they\u2019re making rather than just telling them. Strategically placed visuals help to further your mission by evoking emotion in readers, so make sure to feature them across your website.<\/p>\n

    \"engaging<\/p>\n

    When choosing images and graphics for your site, keep in mind these best practices to maximize their effectiveness:<\/p>\n