{"id":224034,"date":"2020-03-15T14:42:45","date_gmt":"2020-03-15T09:12:45","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/11-brutally-honest-b2b-sales-marketing-predictions-in-2020\/"},"modified":"2020-04-18T17:10:33","modified_gmt":"2020-04-18T11:40:33","slug":"11-brutally-honest-b2b-sales-marketing-predictions-in-2020","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/11-brutally-honest-b2b-sales-marketing-predictions-in-2020\/","title":{"rendered":"11 Brutally Honest B2B Sales & Marketing Predictions in 2020"},"content":{"rendered":"


\n<\/p>\n

<\/p>\n

You\u2019re about to learn what the rest of the B2B industry doesn\u2019t want you to know.<\/p>\n

<\/p>\n

So buckle up. Here are the most brutally honest B2B sales and marketing predictions for 2020.<\/p>\n

Why most B2B sales and marketing predictions suck<\/h1>\n

You\u2019ll often come across content surrounding B2B sales and marketing predictions from people who aren\u2019t practitioners in the field. Frequently, companies create blog posts that end up as top-of-funnel content intended to drive traffic to their sites and drive clicks to CTAs rather than use industry experience from a higher-level perspective to craft their predictions.\u00a0<\/p>\n

Because of this, you\u2019ll come across a lot of generic stuff that\u2019s been discussed a million times before: ABM, marketing automation<\/a>, digital transformation. While they might sound cool, these are just buzz terms that sound good on paper, but don\u2019t actually teach sales and marketing professionals anything new or actionable.<\/p>\n

However, this article will be different. It\u2019s written from the lens of a demand generation marketer<\/a> who has been a practitioner in the field of B2B sales and marketing since 2013.<\/p>\n

Demand generation is really a mix of sales and marketing; you have to be able to write cold emails, build sales pitch decks, optimize landing pages, grow website traffic, generate leads across various channels, execute on product marketing initiatives, and more.<\/p>\n

Since demand generation is such a broad profession, you\u2019re poised to get a real deal answer. Let\u2019s discuss.<\/p>\n

Trends and predictions B2B companies must accept in 2020\u00a0<\/h2>\n

The following trends and predictions will take your B2B brand to new heights.<\/p>\n

1. Affiliates are becoming an unstoppable force<\/h3>\n

Affiliates are already a major force, and they are only getting stronger. According to Business Insider<\/a>, by 2022, affiliate marketing will generate $8.2 billion in revenue in the US alone. You can\u2019t afford to miss out. Google\u2019s algorithm is already favoring affiliate websites over vendor websites in many commercial search results.<\/p>\n

For example, let\u2019s examine this Google search for the query \u201cbest business phone service 2020,\u201d where the top four organic listings are affiliate websites:<\/p>\n