{"id":224029,"date":"2020-03-15T11:51:11","date_gmt":"2020-03-15T06:21:11","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/facebook-tests-program-that-lets-users-link-brand-loyalty-accounts-to-earn-see-rewards-in-the-app\/"},"modified":"2020-04-18T17:10:34","modified_gmt":"2020-04-18T11:40:34","slug":"facebook-tests-program-that-lets-users-link-brand-loyalty-accounts-to-earn-see-rewards-in-the-app","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/facebook-tests-program-that-lets-users-link-brand-loyalty-accounts-to-earn-see-rewards-in-the-app\/","title":{"rendered":"Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app"},"content":{"rendered":"


\n<\/p>\n

\n
\n
<\/div>\n<\/p><\/div>\n

Facebook confirmed Friday that it is testing a new program that allows users to easily view their points and rewards from brands within the Facebook app. Sephora will begin piloting the new program in the U.S. next week, a spokesperson from Facebook said. <\/p>\n

Here\u2019s what it looks like: <\/p>\n

\n
\"\"<\/a>
Image: Facebook<\/figcaption><\/figure>\n<\/div>\n

As shown in the screenshot sequence above, users will be able to connect their rewards accounts (in this case, Sephora Insider) to their Facebook account. After linking, Sephora will be able to serve personalized offers that highlight the user\u2019s perk status directly in the newsfeed. <\/p>\n

Why we care<\/h2>\n

It\u2019s Facebook\u2019s first major ad product focused on loyalty. Brands can reach customers who have already shopped with them to surface personalized information \u2013 like points or rewards \u2013 in a relatively frictionless way. In addition to targeting actively loyal members, brands can re-engage with past customers using dynamic, personalized ads and organic promotions as part of the program.<\/p>\n

It\u2019s worth noting that a user must consent to Facebook\u2019s data policy when linking an account \u2013 an action that might put some users on edge<\/a> given Facebook\u2019s reputation with data handling. Brands considering the program should revisit their own policies to ensure data passing through the platform complies with privacy regulations<\/a>. <\/p>\n

More on the news<\/h2>\n
    \n
  • Sephora is one of a handful of businesses that will begin testing the new product via Facebook campaigns early next week. <\/li>\n
  • Currently, there is no set date on when the program will roll out more broadly. Facebook said it\u2019s using this pilot to evaluate the long-term value for brands and advertisers. <\/li>\n<\/ul>\n
    \n