\n<\/p>\n
<\/iframe><\/p>\n<p><strong>Episode Overview: <\/strong>Optimizing SEO for the news and media industry is difficult due to the news\u2019 timely nature and the never ending flow of breaking news, which quickly outdates almost any strategy. New technology is emerging on the horizon to finally combat the issue and finally give SEOs an edge in the news and publishing industry. Join Ben as he interviews Cond\u00e9 Nast\u2019s VP of Audience Development and SEO John Shehata about his new product NewzDash and how it provides a valuable toolset the industry can use to keep up with and analyze rankings within hours.<\/p>\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>The product\u2019s main audience is publishers, media outlets and local newspapers as they can use it to track local views.<\/li>\n<li>NewzDash tracks rankings of keywords like SpaceX, impeachment and Taylor Swift in real time every 15 to 60 minutes.<\/li>\n<li>It also pulls schema and provides the top authoritative writer for any given topic and planned further improvements to NewzDash aim to calculate the estimated search volume for a particular trend.<\/li>\n<\/ul>\n<p><strong>GUESTS & RESOURCES<\/strong><\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Welcome to a product and tools edition of the Voices of Search podcast. I\u2019m your host, Benjamin Shapiro, and this month we\u2019re taking a quick look at a new product that we think that you might be interested to optimize your SEO and content marketing efforts.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Joining us today is John Shehata, who\u2019s the vice president of audience development and SEO at Cond\u00e9 Nast. John oversees a team of experts across 18 brands, spanning multiple departments in SEO, social media, email, operations, cross brands initiatives, and organic partnerships. He\u2019s also the creator of a new product called NewzDash, and that\u2019s what we\u2019re going to talk about today. Okay. On with the show. Here\u2019s my conversation with John Shehata, vp of audience development at Cond\u00e9 Nast and the founder of NewzDash. John, welcome back to the Voices of Search podcast.<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hey Benjamin, it\u2019s good to be back.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Great to have you on the show. We\u2019ve talked to you a bunch this year about your work at Cond\u00e9 Nast. You\u2019re the head of a very important team that not only does SEO, but email, and operations, and all sort of audience engagements, but it turns out on the side, you\u2019re also a product founder. Before we get into what NewzDash does, how the heck do you have the time to found a product?<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah, I\u2019m very efficient with my time, I think.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Clearly.<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah. This is not something just I created today, this is something I started working on five years ago. So there\u2019s not much time. Right? It was mainly for me to understand news better, and a lot of advice I got recently that I should push this product to the market. I\u2019m a computer science X developer. I love product development. I think that\u2019s why I always created, and I\u2019m still creating, SEO products for the companies I work at. That was my one toy that I enjoyed outside of work where I started developing this product.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It\u2019s time for your side project to go prime time. Tell me about what NewzDash is.<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sure. So, in Newzdash.com with a Z, it\u2019s N-E-W-Z-dash.com<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Being N-E-W-Z-D-A-S-H.com. Newzdash.com, one word.<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Correct, yes, yes. One word. Thank you. There are a lot of great SEO tools out there that we use every day and all the publishers use, but there is a void. When it comes to publishers and news, we need more. Because, we deal with real time. We deal with breaking news, we deal with planned events, and so on. There was always that void. So, I decided to create this tool.<\/p>\n<p><strong>John:<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The tool is like three parts. The first part is tracking the rankings in near real time, of all newsy terms that are important. So SpaceX, impeachment, Taylor Swift, all of these kinds of things, right? You know that freshness is very important factor. Specifically, when it comes to top stories in Google web results, or Google search.<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The results change all the time. You can just go to other ranking tools and say, \u201cYeah, I ranked today.\u201d I was like, there is 24 hours, and 60 minutes at each of these hours. So, a daily rank, a weekly rank, doesn\u2019t cut it to tell you if you\u2019re doing well in the news space, or not. That\u2019s why we are able to track rankings every 15 to 60 minutes, based on whatever the client decides their needs. So this is one part of it, rankings and then having a holistic view.<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 For Oscars, when you start tracking rankings a day or two before Oscars, and the day after the Oscars, because most of the traffic for Oscars comes the day after, you want to see, did you own this?<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 We did a study on Black Friday and Cyber Monday for 25 keywords, 25 days. And you can see, I\u2019m not going to say who dominated this, but you can see the side that dominated that. You can understand their tactics, how they were switching the URLs, how they were updating the same content every day and so on, and that\u2019s why they won. So, this is the first part in near real time tracking of keywords.<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The second part is, everything about Google News. For publishers, Google News traffic anywhere from 4-8% of their topo traffic. Google News becoming very important. Since Google merged Google News web, Google News app, and news and weather app altogether in one, Google News web gives you a very clear insight in what\u2019s in Google News app. I think last year, or few months ago, I looked at the similarities and it was almost about 80% similar. By studying or monitoring, Google News and everything happening there, we have clear idea on the app, as well.<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, we look at who owns different verticals, who is the most visible publisher in entertainment, in business, and so on. How many content is visible from their site? How many times they\u2019re ranked number one? Who are their close competitors? What subdomains are coming?<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 We were working with this publisher, and we found that one of their subdomains, proxy.domain.com it shouldn\u2019t be in Google News, and it was a leak of news from that subdomain into Google News. We\u2019re able to discover a lot of content and tactics, and also some technical stuff in Google News. That\u2019s the second part.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So tell me, what\u2019s the third and final part?<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sure. The third part is trends, right? So trends are very important. Right now, we have an okay trends product so we get Google News trending topic, Google Trends. We\u2019re trying to work with a couple of big analytics tools for publishers, to get some trends from them. But we want to take it further, and we want to analyze who is the authority in each of these trends? When you talk about Donald Trump, it\u2019s who is the authority? Who is the most visible, right?<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 We want to take a step further and grab schema and give you the top authoritative writers on the topic as well. For each of the topics, we want to calculate the estimated search volume for that trend. If you look at the current SEO tools, they can give you only what they have, the historic information about the keyword, or a topic. Because they have been tracking that. But, when a new keyword, or something happening right now, they can\u2019t tell you what\u2019s the estimated volume. So we are in the process actually to come up with the translating what step, or interpreting what\u2019s the total opportunity around a new trend that\u2019s just emerging. So publishers can evaluate, is it worth it, or not?<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, between following keywords in real time, understanding Google News and understanding trends, who do you envision this product to be for? Who do you think is going to be the user of these products?<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 This is mainly for publishers, and media outlets, and local newspapers, because we have a local part as well. We can track local views. That\u2019s mainly the main audience for this product.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Talk to me about your monetization. How are you thinking about pricing the products, for the local news companies, all the way to the Cond\u00e9 Nasts of the world. How do you think about the value that that creates, and what you charge for it?<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I mean we have four plans, all the way from free to premium, and they\u2019re priced from $100. Because there so many people who are not publishers, but they want to get data on the news and what\u2019s going on. That\u2019s why we created the 99.<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 But we also have another line which, it\u2019s not on the site, but you can pay per usage. There is a lot of expensive tools out there. We didn\u2019t want to create an expensive tool. We want to create a tool that is customized to each publisher needs. So if you want to track 10,000 keywords, it\u2019s different from tracking 20,000 keywords, so we have a product where you can just buy what you need.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Well John, I\u2019m going to go back to my original statement. I have no idea how you\u2019ve been able to build so much utility and help people understand obviously, what keywords are changing in real time, what\u2019s happening in news, and what are the biggest trends on Google. But the tool seems like it has some great utility, and if you\u2019re a publisher, or you\u2019re interested in following Google News and Google Trends; NewzDash, N-E-W-Z-D-A-S-H.com, hopefully is a product worth checking out. John, any other contact information, or anything else you could tell us about the product?<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 You can contact the team from the site itself, or you can just email use newzdash@newzdash.com, and someone from the sales team, or support team, will get back to you.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Awesome. John, you\u2019re a man of many talents. Thank you for being our guest again, and congratulations on the launch of NewzDash.<\/p>\n<p><strong>John:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Thank you so much for having me, and I welcome any feedback. If anyone has any feedback, send it my way. I love feedback stuff.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Okay. And that wraps up this episode of the Voices of Search podcast. Thanks for listening to my conversation with John Shehata, VP of audience development strategy at Cond\u00e9 Nast, and the founder of NewzDash. We\u2019d love to continue the conversation with you, so if you\u2019re interested in contacting John, you can find a link to his LinkedIn profile in our show notes. You can contact him on Twitter. His handle is J_Shehata, J-S-H-E-H-A-T-A. Or, you could visit his new website which is newzdash.com, N-E-W-Z-D A-S-H.com.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Just one more link in our show notes to tell you about. If you didn\u2019t have a chance to take notes while you were listening to this podcast, head over to voicesofsearch.com, where we have summaries of all of our episodes, the contact information for our guests. You can send us your topic suggestions, your SEO questions. You can even apply to be a guest speaker on the Voices of Search podcast.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Of course, you can always reach out on social media. Our handle is voicesofsearch on Twitter, or you can contact me directly. My personal handle is benjshap, B-E-N-J-S-H-A-P.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 If you haven\u2019t subscribed yet, and you want a regular stream of SEO and content marketing insights in your podcast feed, we\u2019re going to publish episodes multiple times per week. So hit the subscribe button in your podcast app, and we\u2019ll be back in your feed soon. All right. That\u2019s it for today, but until next time, remember, the answers are always in the data.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/blog.searchmetrics.com\/us\/google-trends-news-and-realtime-keyword-analysis-john-shehata-conde-nast\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode Overview: Optimizing SEO for the news and media industry is difficult due to the news\u2019 timely nature and the never ending flow of breaking news, which quickly outdates almost any strategy. New technology is emerging on the horizon to finally combat the issue and finally give SEOs an edge in the news and publishing […]<\/p>\n","protected":false},"author":1,"featured_media":224022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224021"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=224021"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224021\/revisions"}],"predecessor-version":[{"id":224879,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224021\/revisions\/224879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/224022"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=224021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=224021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=224021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}