{"id":224019,"date":"2020-03-15T05:41:18","date_gmt":"2020-03-15T00:11:18","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/use-a-facebook-messenger-bot-to-scale-your-business-today\/"},"modified":"2020-04-18T17:10:35","modified_gmt":"2020-04-18T11:40:35","slug":"use-a-facebook-messenger-bot-to-scale-your-business-today","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/use-a-facebook-messenger-bot-to-scale-your-business-today\/","title":{"rendered":"Use a Facebook Messenger Bot to Scale Your Business Today"},"content":{"rendered":"


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Let’s start off with a fun fact.\u00a0<\/p>\n

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Did you know that about 2.5 billion people are on mobile messaging apps, according to eMarketer<\/a>? So ask yourself: are you communicating to your audience on their preferred channel?<\/p>\n

Going onto Facebook Messenger gives you the opportunity to connect with a wide audience and communicate with them immediately. Using a chatbot<\/a> is an instant, automatic, and affordable way to connect with your user and drive qualified leads to your site.\u00a0Facebook Messenger bots<\/a> are an effective marketing tactic that can save you time and money as you work to scale your business.<\/p>\n

Use a Facebook Messenger bot to scale your business<\/h1>\n

About seven billion conversations<\/a> take place on Facebook Messenger every day! In fact, messages are opened more often than emails, with a 30 to 40 percent click-through rate<\/a> (four to 10 times the overall email marketing average). Therefore, marketers who\u2019ve adopted into using a Facebook Messenger bot have seen incredible ROI.<\/p>\n

Take The Beard Club<\/a>, a direct-to-consumer supplier of beard care kits and growth products, for example. Within four weeks of using their bot, they were able to acquire 30,000 new subscribers, 92 percent open rate, and 62 percent click-through rate (CTR).<\/p>\n

In addition to a quick-ROI win, Facebook Messenger bots are cost-effective and easy to get off the ground. All you need is a Facebook business page to connect your bot to, and then you can start building your conversation.<\/p>\n

How is a Facebook Messenger chatbot different from other marketing channels?<\/h2>\n

Emails, landing pages, social media \u2013 we\u2019ve all used at least one \u2013 if not all \u2013 of these channels. So why add one more to the mix? Simple, ROI.<\/p>\n

The average open rates for email is about 18 percent, and CTR around 2.69 percent<\/a>, which means people aren\u2019t seeing your messages. Most companies still find email difficult to crack \u2014 they send bulk emails full of promotions, announcements, and newsletters with a personalized touch like \u201cHey Joyce!\u201d or \u201cWe\u2019ve noticed you forgot something in your cart, Max\u201d. It\u2019s the same strategy everyone\u2019s been using for the past decade. It\u2019s time to step up your marketing efforts and try something different.<\/p>\n

Who are Facebook Messenger bots for?<\/h2>\n

Short answer: Anyone. From e-commerce agencies and online coaching to education, restaurants, beauty salons, and professional services, a Facebook Messenger bot<\/a> gives every business a better way to automate hundreds of customer conversations at once so you can answer more questions, generate leads, and close more business instead of doing it manually.<\/p>\n

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What can you do with a Facebook Messenger bot?<\/h2>\n

A chatbot allows you to automate conversations<\/a> and scale your social media marketing efforts, nurture leads, manage sales, improve retargeting, and offer 24\/7 customer service all in one place. In addition, it also tracks and stores customer information, including interactions and demographics for everyone to access and use.<\/p>\n

Using past conversations, you can learn a great deal about your target audience. You can understand how people interact with your company, what content they\u2019ve seen and clicked, and what they purchased. Facebook Messenger bots allow businesses to automate conversations which essentially allows them to scale on autopilot. You\u2019re doing more with less effort.<\/p>\n

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Mix automated conversations with a live person for lead gen purposes<\/h3>\n

A benefit of using a bot is the affordable cost to acquire a customer. Between creating and launching ads, consistently posting to social, or creating free content as lead magnets, the time and resources it takes to execute a profitable lead generation strategy are challenging for smaller businesses.<\/p>\n

Jason Swenk, an online coach for enterprise agencies, is a major advocate for chat marketing<\/a> and stresses the importance of a well-designed Messenger Marketing strategy. After two months of using a bot, his program sales doubled, high-end services increased by 74 percent, and revenue generated hit $250,000.\u00a0<\/p>\n

Boost results<\/h3>\n

Using a chatbot has been shown to create tangible results.<\/p>\n