{"id":224016,"date":"2020-03-15T03:15:25","date_gmt":"2020-03-14T21:45:25","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/youtube-seo-optimize-content-and-get-videos-to-rank-quickly\/"},"modified":"2020-04-18T17:10:35","modified_gmt":"2020-04-18T11:40:35","slug":"youtube-seo-optimize-content-and-get-videos-to-rank-quickly","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/youtube-seo-optimize-content-and-get-videos-to-rank-quickly\/","title":{"rendered":"YouTube SEO: Optimize Content and Get Videos to Rank Quickly"},"content":{"rendered":"


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YouTube remains one of the top video-sharing platforms in 2020.\u00a0<\/p>\n

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And honestly, there are no signs of it wavering anytime soon. YouTube still has massive pull as a video-sharing platform despite competitors (TikTok<\/a>, anyone?) joining their ranks.<\/p>\n

In fact, according to YouTube, they have two billion logged-in users<\/a> on the platform every month.\u00a0That\u2019s a lot of users. But for YouTube creators, that means there\u2019s a ton of competition.<\/p>\n

YouTube SEO: why you need it\u00a0<\/h1>\n

If you\u2019re a YouTube creator and want your content to stand out from the pack, the first thing you need to do, aside from producing useful and entertaining videos of course, is to optimize your videos (SEO) from the ground up.\u00a0In this step-by-step guide, we\u2019ll show you changes you can implement to perform better on YouTube.<\/p>\n

1. Do your keyword research<\/h2>\n

Keyword research is an uncomplicated place to start.\u00a0Researching keywords will not only give you a better idea of what words and phrases people use when they search for videos, but it will also help ensure your video will is positioned to get in front of the right audiences. In short, it\u2019s pretty vital.<\/p>\n

By adding keywords in your titles, descriptions, and tags you\u2019ll have a better shot at showing up in the top search results. Luckily, there are a few straightforward and easy ways you can do this without breaking your back (or the bank).<\/p>\n

Use YouTube suggestions<\/h3>\n

YouTube Suggestions are prompts that appear as you type in a search query. For example, typing in “how to cook” will reveal several suggestions.\u00a0<\/p>\n

\"youtube<\/div>\n

These suggestions are indicative of the content people are interested in and likely to search for. Type your target keyword into the YouTube search bar. You might be surprised by some of the topics that pop up.<\/p>\n

In the example below, you can see how it would be easy to come up with multiple future videos related to a juice cleanse, if that\u2019s your thing.\u00a0<\/p>\n

\"juice<\/div>\n

Pretty painless, right?<\/p>\n

Use a third-party YouTube keyword research tool<\/h3>\n

YouTube keyword research tools are pretty straight forward. If you want a direct readout of search volume data, there\u2019s no better way to go.<\/p>\n

There are both free and paid options available. Keywordtool.io<\/a> is particularly useful. Or if you want a browser extension, you could consider an option like VidIQ<\/a>.<\/p>\n

\"youtube<\/div>\n

Keyword results for \u201cjuice cleanse\u201d on<\/span> <\/a>keywordtool.io<\/span><\/p>\n

Determine the user intent<\/h3>\n

Using the approaches listed above, you should be able to narrow down the searcher\u2019s intent \u2013 another critical component to any and all keyword research.\u00a0Ask what information is a user searching for when they type X into a search bar.\u00a0Are they looking for tutorials, recommendations, or product reviews? What\u2019s grabbing a viewers attention?<\/p>\n

Answering these questions will allow you to determine what type of content you should create to provide exactly what users are looking for. That\u2019ll mean more and longer views, and then better exposure in the YouTube search results!<\/p>\n

2. Create videos that users will watch<\/h2>\n

Now that you\u2019re able to determine popular videos and keywords, you\u2019re now ready for the next step: creating content. That\u2019s easier said than done. We all know creating content can be time-consuming.\u00a0Fortunately, there are great ways to streamline the filming process, including storyboarding.<\/p>\n

Storyboard your videos<\/h3>\n

Storyboarding is a process wherein you plot and sketch the most important aspects of your video. It looks kind of like a comic strip, which kind of makes it 5 times more fun. Each frame is supposed to display roughly what\u2019s happening, what\u2019s being said, and by whom.<\/p>\n

To produce a storyboard, you\u2019ll need to:<\/strong><\/p>\n