\n<\/p>\n
<\/iframe><\/p>\n<p><strong>Episode Overview: <\/strong>Engaging with SEO may feel like opening a mystery box full of unknowns. It\u2019s no surprise many chief marketing officers opt for more transparent performance marketing strategies, but in doing so often lose a fundamental marketing strategy in the process. Join Ben as he speaks with Searchmetrics\u2019 Chief Marketing Officer Doug Bell for CMO Week to debunk the myths CMOs believe about SEO and how to form a better understanding of it.<\/p>\n<p><strong>Summary\u00a0<\/strong><\/p>\n<ul>\n<li>Common misconceptions CMOs hold about SEO is that it provides untrackable revenue and is unpredictable.<\/li>\n<li>The source of these misconceptions often comes from misunderstanding the true scope of SEO.<\/li>\n<li>The key to understanding SEO begins with thinking about user empathy and understanding what they\u2019re looking for from a content standpoint, what they like to read, etc.<\/li>\n<li>Once user standpoints on content are analyzed, the SEO aspect begins with deciding whether your content meets the needs of users and prospects in the moment and if they derive value from it.<\/li>\n<\/ul>\n<p><strong>GUESTS & RESOURCES<\/strong><\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Welcome to SEO for CMOs week on the Voices of Search podcast. I\u2019m your host Benjamin Shapiro and this week we\u2019re going to publish an episode every day covering what the head of your marketing department needs to know about SEO. Joining us for SEO for CMO week is Doug Bell who is the chief marketing officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise businesses monitor their online presence and make data driven decisions. And today Doug and I are going to talk about the myths CMOs believe about SEO. Okay. Here\u2019s the first installment of SEO for CMOs week with Doug Bell from Searchmetrics.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Doug, welcome to SEO for CMO week on the Voices of Search podcast.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hi Ben. Thanks for having me.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It\u2019s exciting to have you on the show. This might actually be the first time you\u2019re on the podcast that you\u2019ve basically been supporting for the last year and a half. Have you been on the Voices of Search podcast before?<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 It takes a village, Ben.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, for context, everybody that\u2019s listening, Doug green-lighted, this podcast from day one and it\u2019s been his marketing budget that paid for the development of the Voices of Search podcast. We finally got him on the show to talk about what CMOs need to know about SEO. Doug, you were recently named the global CMO of Searchmetrics. You\u2019ve been working essentially in that capacity for I don\u2019t know, what feels like 10 years. Jordan and I talked about how excited we were that you were finally getting the recognition that you deserve, but now you\u2019re officially sitting in the head seat at the marketing table. Talk to us a little bit about now that you are a CMO, what you understand about the perspective other CMOs have about where SEO fits into the marketing mix.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 That\u2019s interesting, Ben, so I\u2019ve been acting COO now for a bit here, so it\u2019s nice to get the recognition.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Forever.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah, I know forever, but it\u2019s also nice to get the recognition, you know, it\u2019s a matter of perspective and I think that I share a lot of the perspective of the CMOs that we market to and I think you described it well when we were talking about what we were hoping to get from the session, which was effectively a lot of CMOs view SEO as a black box and that needn\u2019t be the case. I think there are some ways that we can help guide CMOs without becoming experts in SEO to having a much better understanding. But I think to get things going really to talk about those myths, we need to embrace them and understand them before we can help people move forward.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, Doug, internally here at Searchmetrics and I are notorious for our disagreements in a respectful of friendly and loving way. I disagree with you, I think you\u2019re wrong. I think that you have a much better perspective of the importance of SEO and where it fits into the marketing mix of the average CMO. I think that you obviously, because you work here at Searchmetrics, prioritize and understand how SEO really works. Most CMOs don\u2019t. You mentioned they think of it as a black box.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Talk to me about how you think the average CMO actually sees SEO relative to performance marketing, public relations, right. There\u2019s a host of other marketing tactics that the average CMO probably relies on before they really think about optimizing their search efforts. Where does SEO fit into the overall landscape for the average CMO and why?<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, I think Ben, we\u2019re going to use a continuum scale here, right? We\u2019re going to say that on the far left, meaning the most demonstrative, the channel that produces the most predictable results, we\u2019re going to say that\u2019s performance marketing, or we\u2019re going to call that paid search, right? That collection of activities and then the least predictable, the lowest ability to measure ROI, let\u2019s say on the far right that\u2019s going to be, let\u2019s call it PR and brand. Is that fair? Do we have the right scale.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah. I think that there\u2019s the untrackable we\u2019re going to put our name on a billboard and hope people drive by it. Very difficult to track, not impossible, and then obviously your performance marketing, whether that be Facebook, Google, what have you, right. You\u2019re getting down to the, \u201cI know the ROI of each dollar in each click,\u201d right? That\u2019s the spectrum.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, I would say Ben, and this is based on a combination of anecdotal and then lots of data that we have selling to CMOs and selling out really into this global market where the CMOs perception can vary depending on company and country and sophistication. But generally what you find is that CMOs, I think have moved from the right to the left. And let\u2019s say if there\u2019s the center point, it\u2019s just a little bit to the right of the center point of where performance marketing is. In other words, I think CMOs still view it in the same bucket of unpredictable, maybe not as measurable results as say, investing in PR, investing in brand, but as they\u2019ve become a little bit more sophisticated, it\u2019s getting a little bit closer to performance marketing. So there\u2019s progress, but there\u2019s still a ton of myths out there that I think are preventing CMOs really making that next step.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I think there\u2019s also a spectrum of maturity of a business when you start to move from your performance marketing reliance into less directly revenue attributable marketing efforts, right? As your business starts to scale, what I\u2019ve seen is that, Hey, I\u2019m in early stage startup, I need to put a dollar into marketing and I need to rationalize that to my investors. So everything I\u2019m going to do is in direct response and performance marketing. And as a business matures, there is a ceiling on how much you can invest into your performance marketing channels, where you\u2019re actually getting positive ROI.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And at some point you need to start doing these more awareness driven or up the funnel type marketing activities. And I think that SEO and content marketing are seen as kind of the hybrid between, I need to do something to help develop the brand, but I do want it to be trackable and I do want to be able to have a sense of ROI. So we\u2019re going to start doing content marketing to enhance our performance marketing efforts. Do you see it the same way?<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I do. I also would say that that presupposes it\u2019s the same COO who taking the company from cradle to grave, if you will, or to this point of maturity. And typically there are multiple different handoffs, right? And CMOs also tend to grow through those roles and you know, more progression and more progression. And what do they take away from those lessons? Well they take away this idea that performance marketing is predictable and therefore it should be not the center, but it should be really, if you will, a cornerstone of how you approach things. I think those biases tend to exist over time for very good reason. So yes, I think the maturity thing is there and you\u2019re looking to be less dependent on performance marketing. You\u2019re looking kind of, sometimes fairly scattershot ways of getting there. In other words, you mentioned adding content marketing to the mix, but for the most part I think there\u2019s still a strong bias towards performance for good reason.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, let\u2019s talk a little bit about the myths that CMOs believe about SEO. It can be tracked on some level, but you\u2019re not able to optimize for ROI the same way that you would with your performance marketing channels. That seems to be myth number one. Hey, SEO is kind of untrackable when you\u2019re talking about revenue. Am I right?<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah, I think it\u2019s a good one, Ben, and I think that\u2019s what we run into quite a bit when describing really some of the perspectives that CMOs have. I would say for me, there really are three things that we\u2019re constantly trying to deal with. You just named one. I think the other is this perception that SEO is somehow magical, right? And finally, the results aren\u2019t predictable. So you talked about the ROI being fuzzy. I would argue that it\u2019s a matter of really predictability and I would say that ROI is about scope, whereas this idea of SEO being magical, it\u2019s just about understanding if you will.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, let\u2019s talk a little bit about the Hocus Pocus and the magic of SEO. Why do CMOs think that SEO is this mysterious black box? It\u2019s the geek in the corner that\u2019s just doing voodoo to make their website better.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah, I think it\u2019s a combination of things, right? The first is a misunderstanding of what SEO is and the scope of SEO. And I have to say, Ben, as somebody who\u2019s listened to just about every episode of the podcast. There are far more qualified people than me to say and define SEO for an SEO. But for a CMO, I can take a crack at it, right? Which is to say that as a CMO, if you\u2019re listening to this podcast, think about this scope and that is how is your website performing, how is your content performing? And then how are you at how the Google search algorithm is processing those two things. Your site, it\u2019s structure, it\u2019s speed, navigability and then ultimately the content and the quality of the content doesn\u2019t meet needs.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And what typically people think is that SEO is just a set of tactics to try to measure and deal with the Google algorithm and its changes. But it\u2019s really all three things. So it\u2019s not magical, it\u2019s just, it\u2019s a larger scope than I think we\u2019re used to comprehending for our channels. So for performance marketing as an example, it\u2019s fairly easy to describe it as being, you pay for it and therefore you get a return on investment that might be spread across multiple different channels and multiple different tactics. But at the end of the day, that\u2019s very, very specific. And it\u2019s very easy to understand. And really that\u2019s about one discipline, which is your ability to place things appropriately and to bid and spend appropriately based on your goals.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, SEO appears to be magical but just really represents somebody\u2019s ability to manage three disciplines well and quite often that SEO doesn\u2019t have control over all three aspects of SEO. And I think it\u2019s why it\u2019s perceived as being magical.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I think it\u2019s magical in the same way that your CEO thinks about marketing being magical.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yes.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Right. They don\u2019t quite understand the combination of brand building, performance marketing, conversion rate optimization, all those things blended together. It seems like, I don\u2019t know, my marketing team just does some stuff, here\u2019s what I see and at the end I get dollars out of it. Great. But they don\u2019t quite understand how the machine works. I think one of the biggest myths for me is that, and maybe it\u2019s just the difference between SEO and content marketing. You know, most CMOs think of SEO being a purely technical exercise where it is, like I said, the geek in the corner tapping on his keyboard until magic numbers appear.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And on the flip side there is an art and a science that goes into the combination of optimizing content and understanding how to optimize content, so Google recognizes it and then also writing content that resonates with your audience. Talk to me a little bit about the blend of art and science when it comes to SEO for CMOs.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah, I think it\u2019s extremely well put, Ben. You must have some experience with an SEO podcast. You seem to have nailed this topic, but I think that all kidding aside, I think that what you\u2019re looking at is if I run into a fellow CMO at a cocktail party, tell them what to do, what I typically start with is not the black box or that SEO is magical. What I tend to start with is what I call user empathy and think about all the things that you would do from a content standpoint and all the type of content you like to read and you would approach it from the standpoint of am I offering up content that meets the need of my prospect or customer in that moment and is it content that they take value from? Is it content they enjoy reading? Right?<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 That\u2019s a fundamental of content marketing. That\u2019s a fundamental of marketing and frankly it\u2019s foundational to SEO in general, if that makes some sense.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah. I think that there\u2019s a couple of different components that CMOs need to think about when they\u2019re evaluating their content marketing efforts and really that\u2019s what this gets into. You know, SEO is the practice with the optimization, that\u2019s one piece. I think that when you break up SEO and content marketing, that whole topic into multiple pieces, there is, what are the content assets do you have? Do they meet the needs and that service the interests of your prospects and your customers, right? Do you have the right content assets and then you get into the technical stuff like how does Google interpret them and how do those fit into a competitive landscape? And the last piece is when someone actually sees those results, are they going to click and then what is their journey beyond that?<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 As you think about blending SEO into the entire marketing function, where does your SEO and content marketing fit next to performance marketing, conversion rate optimization, and all the brand building things that CMOs do?<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yeah, there\u2019s this giant Venn diagram of what we just described, Ben. I\u2019d say that if you look at the things that are critical to SEO, you would find those things to be things that CMOs would easily talk about and believe to be true. So as an example, do I have a beautifully designed website that\u2019s easy to navigate? Google is looking for that, right? They don\u2019t want to offer up content that\u2019s hard to comprehend and they certainly don\u2019t want people to struggle to navigate a website. Well, that\u2019s kind of a duh for CMOs, if you will. Right. We just talked about another piece which is have I recognize the buyer\u2019s journey and am I offering up the right content depending on where the buyer is in the journey, and then can they get to it quickly, right?<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 That\u2019s site speed. That\u2019s rendering a site that actually loads in a way that pleases the user. And by the way, users are incredibly demanding. If you have a slow site, you\u2019re going to lose that user. That\u2019s a signal to Google, you\u2019re going to drop in the rankings. And so when I try and describe this and blow apart this myth of SEO is magic. What I try and do is point to the SEO really is just good foundational marketing. And so if we talk about that blend vis-\u00e0-vis, say performance marketing or brand marketing, they crossover quite a bit, right? So if I think about really great performance marketing, that\u2019s a function of understanding what your keywords are, right? What type of topics you\u2019re trying to cover and where in the funnel that\u2019s occurring. Let\u2019s not too far off from SEO. And the same with brand building and PR, if you will, right?<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Brand building and PR ultimately is about sending the best possible impression as early as possible for the prospect. As you overlap those two things, SEO sits in the middle of them, if you will.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, Doug help me put a bow on this for CMOs, for the marketing executives, the people that are running the marketing department listen to this and they\u2019re saying, I just still don\u2019t understand how to evaluate where SEO should land in my entire marketing mix. I don\u2019t have the core competence to be able to pull it off to really focus on it as a growth channel. Like I would performance marketing. But I do believe that there is some value in, it probably fits in my priorities before blanket brand marketing pops up on my radar. How do you rationalize all this? Where do you start? What should CMOs be doing?<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Okay, so I think we maybe should retitle the episode Ben, and call it splitting the baby, if you will. Right. So what I would say to them is this, if you look at SEO and you believe that it needs to be returning an investment within a three to six month timeframe, you\u2019re ultimately going to struggle with it. So I think it\u2019s a matter of perspective and it\u2019s also a matter of understanding it that you\u2019re not just investing in SEO, you\u2019re looking at following just good solid marketing practices. So if I look at making recommendations, I would almost say, just be a really good marketer and layer the SEO tactics on top, if you will.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, where I would place it as to say, change your perspective, right? Performance marketing is critical. It\u2019s a big part of how we\u2019re scaling and growing here at Searchmetrics. It has its place, it has immediate return, but it has a point of diminishing returns and it\u2019s going to hit rapidly and most CMOs frankly have hit that. To go alongside of that, then I think what you\u2019re saying is great, that\u2019s my initiative for the next year. How am I doing a better job over the next 18 months to two years in terms of my ability to market well? Right? And that should ultimately allow you to spend less on performance marketing. But ultimately you\u2019re also going to find yourself in a position where your brand gets better, right? So it stays on that continuum scale.<\/p>\n<p><strong>Doug:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And so, what I would say to the average CMO is change your time perspective. Be looking at least 18 months out, and then just think of good marketing practices before you worry too much about whether or not you\u2019ve got the beautiful SEO tactics in place.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I think that\u2019s great advice. I think it\u2019s also the things that CMOs and moreover their bosses, the CEOs have the hardest time understanding is that different marketing channels have different time to maturity and different tactics to make them successful. And we\u2019re going to talk a little bit more about what some of the realities and pitfalls of SEO are for CMOs through the rest of this week.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, that wraps up this episode of the Voices of Search podcast. Thanks for listening to my conversation with Doug Bell, CMO of Searchmetrics. We\u2019d love to continue the conversation with you, so if you\u2019re interested in contacting Doug, you can find a link to his LinkedIn profile in our show notes. You can contact him on Twitter, where his handle is marketadvocate, M, A, R, K, E, T, A, D, V, O, C, A, T, E, or you could visit his company\u2019s website, which is searchmetrics.com.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Just one more link I\u2019d like to tell you about in our show notes. If you didn\u2019t have a chance to take notes while you were listening to this podcast, just head over to voicesofsearch.com where we have summaries of all of our episodes and the contact information for our guests. You can also send us your topic suggestions or your SEO questions. You can even apply to be a guest speaker on the Voices of Search podcast. Of course, you can always reach out on social media. Our handle is voicesofsearch on Twitter and my personal handle is BenJShap, B E N J S H A P.<\/p>\n<p><strong>Ben:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And if you haven\u2019t subscribed yet and you want a daily stream of SEO and content marketing insights in your podcast feed, in addition to part two of our conversation with Doug Bell, when we\u2019re going to talk about the realities of SEO for CMOs, we\u2019re going to publish an episode every day during the work week. So hit the subscribe button in your podcast app and we\u2019ll be back in your feet tomorrow. All right. That\u2019s it for today, but until next time, remember, the answers are always in the data.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/blog.searchmetrics.com\/us\/myths-chief-marketing-officers-believe-about-seo-doug-bell-searchmetrics\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode Overview: Engaging with SEO may feel like opening a mystery box full of unknowns. It\u2019s no surprise many chief marketing officers opt for more transparent performance marketing strategies, but in doing so often lose a fundamental marketing strategy in the process. Join Ben as he speaks with Searchmetrics\u2019 Chief Marketing Officer Doug Bell for […]<\/p>\n","protected":false},"author":1,"featured_media":223998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223997"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223997"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223997\/revisions"}],"predecessor-version":[{"id":224890,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223997\/revisions\/224890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223998"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}