{"id":223982,"date":"2020-03-14T14:44:00","date_gmt":"2020-03-14T09:14:00","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/email-campaign-ideas-to-test-in-the-new-year\/"},"modified":"2020-04-18T17:10:37","modified_gmt":"2020-04-18T11:40:37","slug":"email-campaign-ideas-to-test-in-the-new-year","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/email-campaign-ideas-to-test-in-the-new-year\/","title":{"rendered":"Email Campaign Ideas To Test In The New Year"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Since 2020 is already in full swing, and we\u2019re totally confident that you haven\u2019t dropped any of your New Year\u2019s resolutions yet, why not add one more into the mix? We\u2019ve already told you about <a href=\"https:\/\/www.mailjet.com\/blog\/news\/email-trends-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">the exciting trends we expect to see in an email this year<\/a>, but what about some cool<strong> email campaign ideas<\/strong> to make 2020 your Year of Email?<\/p>\n<p>No need to panic, we\u2019ve got you covered. While you were signing up for spin class, our minds were spinning with fun email campaign ideas that you can test in the new year. Give these a try, and <strong>you\u2019ll feel great about your email strategy for 2020<\/strong> (even if those other resolutions don\u2019t last).<\/p>\n<div class=\"table-of-content-container composant-blogpost\">\n<nav class=\"table-of-content\">\n<p class=\"toc-title mjt-2x-large\">Table of Contents<\/p>\n<ol>\n<li><a href=\"https:\/\/www.mailjet.com\/#2020\">Email Campaign Ideas for 2020<\/a>\n<\/li>\n<li><a href=\"https:\/\/www.mailjet.com\/#wrapping\">Wrapping Up<\/a>\n<\/li>\n<\/ol>\n<\/nav>\n<\/div>\n<h2 id=\"2020\">Email Campaign Ideas for 2020<\/h2>\n<h3 id=\"re-engage\">Idea #1: Re-engage your customers after the holiday season<\/h3>\n<p>Once all the excitement dies down, it\u2019s time to take a rest from sending email campaigns, right? <strong>Wrong<\/strong>. Surprisingly, the post-holiday season is a great time for sales, and a reactivation campaign is the perfect way to get in on the action. Try sending out a campaign to <strong>encourage your subscribers to visit your store or website again<\/strong>.<\/p>\n<p>At the beginning of the year, the sales that started after Christmas are likely to still be on. Leverage on this to attract customers to your products and <strong>remind them why they subscribed to your brand<\/strong> in the first place. This is a great way to reduce post-holiday unsubscribes.<\/p>\n<p>You can also <strong>segment\u00a0your list<\/strong> to promote to each customers items that they may be more interested in, based on previous purchasing behavior. Continue to engage your subscribers to avoid being ignored after the holiday hype calms down.<\/p>\n<h4>Example: Nasty Gal<\/h4>\n<p>This Nasty Gal campaign plays with the new resolutions that usually emerge at the beginning of the year, implying that buying from their sale is a good decision. This is a great way to <strong>encourage post-holiday shopping<\/strong> and make customers feel good about it.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12746\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/01\/NastyGal-New-Year-Campaing.png\" alt=\"NastyGal New Year Campaign\" width=\"335\" height=\"509\"\/><\/figure>\n<h3 id=\"make\">Idea #2: Make the most of a not-as-popular holiday<\/h3>\n<p>Think about it: your customers\u2019 inboxes are flooded during popular sales periods like Black Friday and Christmas, but what about holidays that aren\u2019t traditional shopping days? Take advantage of the email lull and <strong>send your subscribers a special sale when they\u2019re not expecting it<\/strong>. This will capture your subscribers\u2019 attention and incite their curiosity, as they may not be aware of that festivity.<\/p>\n<p>Using a campaign comparison tool, <a href=\"https:\/\/www.mailjet.com\/feature\/campaign-comparison\/\" target=\"_blank\" rel=\"noopener noreferrer\">like the one Mailjet offers<\/a>, will allow you to test various holiday campaigns throughout the year. That way, you\u2019ll know which holidays cut through the inbox clutter and bring you <strong>the most engagement from your customers<\/strong>.<\/p>\n<h4>Example: Mardi Gras<\/h4>\n<p>This Mardi Gras email takes advantage of the excitement surrounding a holiday that\u2019s not typically known for shopping, and encourages customers to <strong>indulge in shopping and savings<\/strong> (in addition to eating in abundance, as the festivity requires).<\/p>\n<figure>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12748\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/01\/Banana-Republic-Mardi-Gras-Campaign.jpg\" alt=\"Banana Republic Mardi Gras Campaign\" width=\"460\" height=\"335\"\/><\/p>\n<\/figure>\n<h3 id=\"own\">Idea #3: Own up to your mistakes<\/h3>\n<p>It\u2019s every marketer\u2019s worst nightmare, and it probably happens to you once or twice a year. You see your beautiful new campaign land in your inbox, only to realize that your call to action links to the completely wrong page, or worse, it has no link at all!<\/p>\n<aside><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12749\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/01\/fainting-2.gif\" alt=\"Fainting Gif\" width=\"357\" height=\"200\"\/><\/aside>\n<p>But wait, don\u2019t faint just yet. Use it as an excuse to send a quick follow-up campaign apologizing for the goof (and including whatever you missed in your previous email).<\/p>\n<p>Even if it was a technical problem with your website, <strong>don\u2019t be afraid to apologize<\/strong>. Your customers will likely open the email just to see what went wrong, and they may even click through for the deal that you were promoting in the first place. Use <a href=\"https:\/\/www.mailjet.com\/blog\/news\/write-perfect-subject-line\/\" target=\"_blank\" rel=\"noopener noreferrer\">powerful subject lines<\/a> that will play with your customer\u2019s FOMO, to ensure that they will be opened.<\/p>\n<p>Be sure to take a <strong>look at your campaign statistics after you\u2019ve sent your \u201cOops!\u201d email<\/strong>, to see if it increases engagement. Now, we know this little trick is amazing, but don\u2019t go finding excuses to use it, ok? We wouldn\u2019t want you to get carried away. \ud83d\ude09<\/p>\n<h4>Example: Forever 21<\/h4>\n<p>In this email, Forever 21 takes advantage of their \u2018Oops\u2019 moment to offer customers free shipping. Best excuse ever to activate your winter sales.<\/p>\n<figure>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12753\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/01\/Forever-21-Ops-Email.jpg\" alt=\"Forever 21 Ops Email\" width=\"254\" height=\"345\"\/><\/p>\n<\/figure>\n<h3 id=\"play\">Idea #4: Play to your customer\u2019s competitive side<\/h3>\n<p>Use your slower seasons to give your customers fun incentives. Try creating a game that invites your subscribers to <strong>interact with your brand for a prize<\/strong>. This is a fun idea that you can test using multiple platforms. For example, if you\u2019re looking to increase your social following, try running a contest on one of your social platforms, then send an email campaign to let your subscribers know that they\u2019re missing out!<\/p>\n<p>You can also run a campaign encouraging your customers to make purchases over a period of time for a chance to win a prize (think McDonald\u2019s Monopoly game). Giving your customers a little extra push to make a purchase during a traditionally slow season is a great way to re-engage your contact list.<\/p>\n<p>A fun competition is also a great chance to run an A\/B (or even better, A\/X) test on the various elements of your email. Figuring out which style of subject lines or email imagery excites your subscribers will give you <strong>great insight for designing your future holiday campaigns<\/strong>. You can also segment your email list to <strong>offer your most loyal customers special deals or opportunities<\/strong> for extra points.<\/p>\n<h4>Example: Starbucks<\/h4>\n<p>This <a href=\"https:\/\/www.starbucksforlife.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Starbucks for Life<\/a> summer game is a great example of <strong>creating new excitement through competition<\/strong>. Customers compete to win bonus stars or a lifetime supply of Starbucks by making purchases and hitting specific targets.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12755\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/01\/StarbucksEmailCampaign-2.png\" alt=\"Starbucks Email Campaign\" width=\"342\" height=\"299\"\/><\/figure>\n<h2 id=\"wrapping\">Wrapping Up<\/h2>\n<p>Testing new campaign ideas is a great way to capitalize on slower seasons. With whatever you decide to try in the new year, <strong>make sure to follow your statistics to track the effects of your campaigns<\/strong>. Once you\u2019ve tested your new creations, you\u2019ll be ready to implement the best ideas into your emails for the busier seasons.<\/p>\n<p>So, are you feeling totally pumped to make 2020 the best email year yet? Don\u2019t let us stop you \u2013 start building those new campaigns with Mailjet now!<\/p>\n<div style=\"font-family: roboto; margin: 32px 0px; padding: 32px 32px 40px 32px; background: #F9F9F9; border-radius: 3px;\">\n<p>Do you want to try Mailjet?<\/p>\n<p>Create your free account in seconds and start building and sending responsive email campaigns directly to the inbox.<\/p>\n<p style=\"margin-bottom: 0px;\"><a style=\"display: block; margin-left: auto; margin-right: auto; width: fit-content; height: fit-content; background-color: #fead0d; text-align: center; color: #fff; font-weight: bold; font-size: 15px; border-radius: 3px; border-bottom: none; padding: 5px 20px 5px 20px;\" href=\"https:\/\/app.mailjet.com\/signup?lang=en_EN\" target=\"_blank\" rel=\"noopener noreferrer\" type=\"button\">Create your account now<\/a><\/p>\n<\/div>\n<p><em>Did you try one of our 2020 email campaign ideas? Share the results with us on <a href=\"https:\/\/twitter.com\/mailjet\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>.<\/em><\/p>\n<p>***<\/p>\n<p>This blog post is an updated version of the post\u00a0\u201c<em>Email Campaign Ideas To Test In The New Year<\/em>\u201c, published on the Mailjet blog on January 5th, 2017 by Patrika Cheston.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.mailjet.com\/blog\/news\/email-campaign-ideas-to-test-in-the-new-year\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 2020 is already in full swing, and we\u2019re totally confident that you haven\u2019t dropped any of your New Year\u2019s resolutions yet, why not add one more into the mix? We\u2019ve already told you about the exciting trends we expect to see in an email this year, but what about some cool email campaign ideas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223982"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223982"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223982\/revisions"}],"predecessor-version":[{"id":224897,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223982\/revisions\/224897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223983"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}