{"id":223976,"date":"2020-03-14T10:31:56","date_gmt":"2020-03-14T05:01:56","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/cohort-analysis-an-insider-look-at-your-customers-behavior\/"},"modified":"2020-04-18T17:10:37","modified_gmt":"2020-04-18T11:40:37","slug":"cohort-analysis-an-insider-look-at-your-customers-behavior","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/cohort-analysis-an-insider-look-at-your-customers-behavior\/","title":{"rendered":"Cohort Analysis: An Insider Look at Your Customer's Behavior"},"content":{"rendered":"


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Whether you do it subconsciously or on purpose, it\u2019s human nature to put things into groups.<\/p>\n

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Maybe you organize your closet based on color or your glassware according to size. You may even group your friends based on who you can call in the event of an emergency.<\/p>\n

Whatever the case may be, you\u2019re doing your very own cohort analysis without even realizing it by organizing your personal items into groups, also referred to as cohorts.<\/p>\n

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What is cohort analysis?<\/h2>\n

Cohort analysis is the process of using behavioral analytics and data from various platforms or web applications, and breaks down the data into groups for additional examination. These groups, or cohorts, typically share specific characteristics over a period of time.<\/p>\n<\/div>\n

In the business world, cohort analysis could be one of the most effective ways to gather information regarding customer behavior and how they interact with your product or service, no matter your industry. It\u2019s easier said than done, and a lot goes into making sure you\u2019re doing a cohort analysis the right way.<\/p>\n

Interested in learning something specific about cohort analysis? Jump ahead to:<\/p>\n

What does cohort analysis do?<\/a>
How to perform a cohort analysis<\/a>
How to read a cohort chart<\/a>
Types of cohort data<\/a>
Benefits of cohort analysis<\/a>
Challenges of cohort analysis<\/a>
Cohort analysis examples<\/a><\/p>\n

Cohorts vs. segments<\/h2>\n

It\u2019s common to see the terms cohorts and segments used interchangeably when taking a deep dive into behavioral analysis. This isn\u2019t correct, as the two terms aren\u2019t the same.<\/p>\n

For a group of users to be considered a cohort, they must be bound by a common event and time period. This would be women who were born in 1989 or college graduates in 2011 with a business major.<\/p>\n

However, a segment of users can be created with almost any condition as a foundation. It doesn\u2019t have to be time and event-based, such as women or all graduates.<\/p>\n

\"Cohorts<\/div>\n

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What does cohort analysis do?<\/h2>\n

When it comes to business analytics<\/a>, it\u2019s common to compare cohorts and analyze the behavior of a single cohort as a way to identify patterns.<\/p>\n

Performing a cohort analysis can answer questions like:<\/p>\n