{"id":223972,"date":"2020-03-14T08:19:20","date_gmt":"2020-03-14T02:49:20","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/ideas-inspiration-for-your-2020-email-campaigns\/"},"modified":"2020-04-18T17:10:37","modified_gmt":"2020-04-18T11:40:37","slug":"ideas-inspiration-for-your-2020-email-campaigns","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/ideas-inspiration-for-your-2020-email-campaigns\/","title":{"rendered":"Ideas & Inspiration for Your 2020 Email Campaigns"},"content":{"rendered":"


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It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it\u2019s that time of year already: Valentine\u2019s Day<\/strong> is just around the corner and your email marketing campaigns<\/strong> better be ready!<\/p>\n

While you\u2019re trying to decide if you really need that adorable giant teddy bear (it might be a bit too much?), your customers are figuring out what gifts to buy and what places to go to celebrate this love-filled holiday. Valentine\u2019s Day is a perfect occasion to use email to strengthen your relationship with your contacts<\/strong> and let them know you have what they\u2019re looking for. So roll up your sleeves and start building your Valentine\u2019s Day email campaigns now<\/strong> with these tips and examples!<\/p>\n

Send a first email campaign before Valentine\u2019s Day<\/h2>\n

Don\u2019t be afraid to send your subscribers a sneak peek of your upcoming Valentine\u2019s Day sale. While they may groan at the realization that the holiday is right around the corner, they\u2019ll appreciate the reminder that they need to start shopping<\/strong>. Keep your first campaign simple and play with the expectation and excitement that comes with Valentine\u2019s Day. If you start by creating a tempting first email<\/strong> in your festive campaign, your customers might remember your email and show more interest as the day approaches.<\/p>\n

Example #1: The Valentine\u2019s Day alert<\/h3>\n

This email is a great example of an initial campaign that reminds subscribers that Valentine\u2019s Day is around the corner and that they need to start shopping.<\/p>\n

\"Philosophy's
Philosophy\u2019s Valentine\u2019s Day email campaign<\/figcaption><\/figure>\n

Segment your email marketing for Valentine\u2019s Day based on activity<\/h2>\n

By now, you\u2019ve heard us say it a million times. Segmentation<\/strong><\/a> is a great way to reach your audience on a more personal level. For example, you can start your Valentine\u2019s Day campaign with a more general email about your upcoming sale to your main list, then send a campaign to the ones that converted, with some upselling or cross-selling opportunities.<\/p>\n

Of course, segmentation is not the only way of adapting your message to your audience. You can also send personalized content by using Mailjet\u2019s dynamic content blocks<\/a> to create sections within your email campaigns that are specifically tailored to each user<\/strong>. For example, a travel site could suggest subscribers\u2019 favorite destinations as inspiration for a Valentine\u2019s Day getaway. Don\u2019t get too personal, though! Your users appreciate smart use of data, but showing them examples that are a little *too* close to home can come across as creepy and might make your customers uncomfortable.<\/p>\n

Example #2: The sneak peek<\/h3>\n

This American Apparel email gives customers an overview of products both for her and for him, thus showing the brand caters for all tastes. This is the perfect way to encourage a Valentine\u2019s Day splurge.<\/p>\n

\"American
American Apparel\u2019s Valentine\u2019s Day email campaign.<\/figcaption><\/figure>\n

Leverage your order confirmations<\/h2>\n

Valentine\u2019s Day is a great time to go for the upsell<\/strong>. It\u2019s a time where people go all out for their significant others, so use email to make sure they are aware of all their options, even after they\u2019ve placed an order. For example, if one of your subscribers orders a necklace, follow up with an email to let them know they can purchase matching earrings or a jewelry box to go with it. Since transactional emails have consistently higher open rates than marketing emails,<\/strong> you can use them to ensure your message gets to the customer.<\/p>\n

\"Urkel_Valentines\"<\/a><\/figure>\n

You can also use your transactional emails to offer buyers a special deal on their next purchase<\/a>. That way, your customers will be more enticed to return to your site after the Valentine\u2019s Day excitement has calmed down<\/strong>. In other words, your order confirmation may be the last email a one-time customer opens from you, so make it count!<\/p>\n

Give your procrastinators an extra nudge on Valentine\u2019s Day<\/h2>\n

Has someone clicked your emails several times leading up to the holiday without making a purchase? You might be dealing with a classic holiday procrastinator. These shoppers are professionals at waiting until the last minute to order gifts, then trying to order something in a panic, on super short notice (and they will still expect to get them on time for Valentine\u2019s!). So, to avoid panic and stress for everyone, let them know that all is not lost<\/strong> through your emails and remind them of the items that they viewed on your website.<\/p>\n

Try retargeting the group of people on your list that have opened and clicked without making a purchase to remind them when the last day to order for Valentine\u2019s Day delivery will be. If they miss it, follow up with an email about same-day or next-day delivery (if you can offer it) or simply give them the opportunity to purchase a digital gift card. Your customers will appreciate the last-minute options<\/strong>, so that they\u2019re not caught empty-handed when the big day arrives.<\/p>\n

Example #3: The reminder email<\/h3>\n

This email from Birchbox reminds customers that there is limited time left to buy a gift, and provides two last-minute gift option to encourage potential customers to make an immediate purchase.<\/p>\n

\"Birchbox
Birchbox\u2019s Valentine\u2019s Day email campaign<\/figcaption><\/figure>\n

Show your love with a Valentine\u2019s Day email, too<\/h2>\n

Valentine\u2019s Day isn\u2019t just for the couples, it\u2019s also a great chance for you to show your subscribers how much you love them<\/strong>! Send them a personalized deal that will make them feel valued and special<\/strong>. If they\u2019re a frequent customer, sending them a coupon for your product or service is a friendly way to remind them that you appreciate their business. For example, if you\u2019re in the restaurant industry, try sending your most loyal customers a small discount that can be used on Valentine\u2019s Day.<\/p>\n

Example #4: The Valentine\u2019s Day gift<\/h3>\n

This example shows how you can make your customers feel unique and special and to encourage them to click to find out about a special something that you have in store for them.<\/p>\n

\"Just<\/figure>\n

Don\u2019t forget those who are not in a relationship<\/h2>\n

Sure, Valentine\u2019s is supposed to be the occasion for people to celebrate with their significant other. But what about those who are not in a relationship? We don\u2019t want them to feel excluded, do we? Send out an email campaign encouraging your subscribers to indulge and get something for themselves<\/strong>.<\/p>\n

Example #5: The treat for singles<\/h3>\n

Max&Co include in their Valentine\u2019s email campaign a special message dedicated to singles, inviting them to treat themselves.<\/p>\n

\"Max&Co
Max&Co\u2019s Valentine\u2019s Day email campaign<\/figcaption><\/figure>\n

Summing up<\/h2>\n

We hope you\u2019re not feeling too sappy after our love-filled email examples. Don\u2019t miss your chance to form a love connection with your contacts this Valentine\u2019s Day \u2013 you might even enjoy a boost in your sales!<\/p>\n

Remember the tips:<\/strong><\/p>\n

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  1. Send a first email campaign before Valentine\u2019s Day.<\/li>\n
  2. Segment your email marketing for Valentine\u2019s Day based on activity.<\/li>\n
  3. Leverage your order confirmations.<\/li>\n
  4. Give your procrastinators an extra nudge on Valentine\u2019s Day<\/li>\n
  5. Show your love with a Valentine\u2019s Day email, too.<\/li>\n
  6. Don\u2019t forget those who are not in a relationship<\/li>\n<\/ol>\n
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    Send stunning Valentine\u2019s Day email campaigns with Mailjet<\/p>\n

    Collaborate with your team to design and send beautiful email campaigns that they truly speak to your audience.<\/p>\n

    Create your account now<\/a><\/p>\n<\/div>\n

    If you\u2019re feeling the love when creating your Valentine\u2019s Day email campaigns, share them with us on Twitter<\/a>!<\/em><\/p>\n<\/div>\n