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<\/figure>\nThis collection of social media marketing and new hire announcements is a compilation of the past week\u2019s briefs from our daily Marketing Land newsletter. <\/em>Click here to subscribe<\/em><\/a> and get more news like this delivered to your inbox every morning. <\/em><\/p>\n YouTube to allow some<\/em> coronavirus monetization.<\/strong> YouTube is loosening the reins on its \u2018Sensitive Events\u2019 policy to allow monetization of some coronavirus-related videos, Social Media Today reports. The platform is making a special exclusion to allow selected YouTubers to monetize videos that discuss the pandemic<\/a>. The goal is to make \u2018authoritative\u2019 information visible to users while providing ad credits to relevant organizations, like the World Health Organization and the CDC. YouTube said it\u2019s also donating ad inventory to governments and NGOs to help spotlight timely information.\u00a0<\/p>\n Post live streams directly to IGTV. <\/strong>Instagram is reportedly testing an option that enables users to share live streams direct to IGTV as soon as the broadcast has ended. The feature was spotted<\/a> by Jane Wong on Twitter. For brands, it could be an easy way to build up your IGTV content that requires almost no extra steps. Take advantage of it. <\/p>\n IAB NewFronts to be live-streamed.<\/strong> Media buyers and content creators, take note. In wake of public health concerns, this year\u2019s IAB NewFronts season (slated to take place April 27- May 6 in New York) will be available to live stream<\/a>. Speakers participating in the 2020 Digital Content NewFronts \u2013 a series of media partner presentations and announcements from the likes of Twitter, YouTube, Hulu, Verizon Media, and others \u2013 will have the ability to remotely stream their presentations. Not all the details for streaming access are clear yet and the IAB is instructing users to \u201ccheck back soon for more information and an updated schedule.\u201d<\/p>\n TikTok\u2019s new \u2018Transparency Center.\u2019 <\/strong>Amid growing concerns around TikTok\u2019s content censorship and use of personal data, the video-sharing social platform is opening a \u201cTransparency Center\u201d<\/a> to allow outside experts to examine and verify TikTok\u2019s practices. The new facility will be located within TikTok\u2019s LA office and will give outside experts visibility into the company\u2019s day-to-day operations, including a look at how moderators apply TikTok\u2019s content guidelines to review content flagged for review, TechCrunch reports. In addition, the experts will be shown how users and creators are able to raise concerns with TikTok and how those concerns are addressed. TikTok will also explain how the content on the platform aligns with its guidelines, the company says.<\/p>\n New URL option for TikTok posts. <\/strong>TikTok users can now attach URLs to their posts<\/a> \u2013 though there are only three websites that can currently be linked to TripAdvisor, Wikipedia, and Yelp. While the feature seems oriented toward travel, local businesses, and public information, it\u2019s a small step that provides users with more ways to engage with a post.\u00a0<\/p>\n VSCO introduces new video collage tool. <\/strong>Last week, VSCO launched a new editing tool<\/a> called \u2018Montage\u2019 which lets users create multi-layered still and video combination projects for use in social feeds. As explained by VSCO, \u201cYou can stack and layer in one or more videos, photos, colors, and shapes to create a unique collage-like video.\u201d It\u2019s a good tool for small businesses that need to create high-impact motion content with limited resources. <\/p>\n Patrick Schwing<\/strong> was appointed<\/a> chief marketing officer for the quick-serve restaurant Arby\u2019s. He will oversee advertising, digital innovation, menu development and branding and report to the company\u2019s president Jim Taylor. \u201cWe\u2019re excited to have him take the reins as CMO,\u201d said Taylor, \u201cHis extensive experience in brand building, innovation, digital marketing and organizational leadership will be integral in leading Arby\u2019s to its next phase of growth.\u201d Schwing comes to Arby\u2019s after being with Proctor & Gamble for more than 16 years, most recently leading the CPG company\u2019s Oral-B brand within the interactivity and innovation division.\u00a0<\/p>\nYouTube makes an exception for coronavirus ads, Instagram tests new feature for live stream posting<\/h2>\n
IAB says NewFronts will be streamable, TikTok announces a new transparency initiative<\/h2>\n
TikTok\u2019s new URL option for videos, VSCO\u2019s new video editing tool\u00a0<\/h2>\n
\nOn the move<\/h2>\n
New CMOs head to Arby\u2019s, Jimmy John\u2019s and Accuweather<\/h3>\n