So you write a fantastic email about a company sale you\u2019re having and then send it out to your list. You\u2019re certain this is the email that will rake in those sales this week and have all your customers love you.<\/p>\n
But 24 hours after sending the email\u2026 nothing happens. Your conversions are at all-time low \u2013 almost no one took action \u2013 and you wonder where you could have gone wrong.<\/p>\n
That\u2019s what we\u2019re here for. In this post, we\u2019ll walk you through seven small tweaks you can do on your email campaigns to see big improvements in your conversions. But first, here are a couple reasons why your emails might not be getting you the results you want.<\/p>\n
Why is your email marketing campaign not bringing results?<\/h2>\n
There could be a number of reasons your email marketing campaign isn\u2019t bringing you the conversions you thought.<\/p>\n
For one thing, you might not be giving your subscribers a compelling reason to open your emails.<\/p>\n
Let\u2019s face it, the average person probably gets about a hundred emails a day if not more<\/strong> \u2013 and if you\u2019re not standing out from their crowded inboxes, you can bet they\u2019ll be skimming over your name and email without question.<\/p>\n Secondly, it\u2019s possible you\u2019re sending your emails to the wrong people.<\/p>\n One main reason people unsubscribe or don\u2019t open emails isn\u2019t just because they have so much already \u2013 other times, it\u2019s because they don\u2019t feel that your emails are relevant<\/a> to them anymore.<\/p>\n And lastly, another reason your email marketing campaign is performing poorly: your email\u2019s copy is all about you.<\/p>\n Jason Chow, Head of Marketing and Outreach at HostScore<\/a>, says that this is a common mistake that even seasoned marketers make.<\/p>\n One of the jobs of a marketer is to convince potential customers that their product or service is the best one available in the market, so the tendency is to put the spotlight on the product or service. But what many marketers don\u2019t realize is that their customers don\u2019t care about all of that. They want to know what\u2019s in it for them and how will they benefit from your product. If you don\u2019t address this in your emails, they won\u2019t convert.<\/p>\n<\/div>\n People open emails and click through to links and promotions from brands and businesses because they see some kind of value<\/strong> in doing so. So if you aren\u2019t making your benefits for your customer clear, then you won\u2019t be seeing any conversions.<\/p>\n Now that you\u2019ve seen some ways you might be able to diagnose problems in your email marketing, let\u2019s take a look at these seven quick tips that can help you remedy them and get you on the road to better-performing email.<\/p>\n One easy thing you can implement right away is adding a human touch to those email campaigns. The preview text are the handful of words that people see from their inboxes without having to open your email.<\/p>\n If supported by your email service provider, you can edit this preview text right as you build your campaign.\u00a0If not, you can simply make the first line of your whole email more exciting and compelling.<\/p>\n Here are a few Preview text ideas<\/strong> you can use to entice readers to open your emails:<\/p>\n \u00a0<\/p>\n One key strategy for keeping a healthy email list<\/a> is regularly pruning cold subscribers. These subscribers are people who haven\u2019t engaged with your emails or brands for at least three3 months. When you further segment your email list<\/a> according to different characteristics like goals, interests, or even gender, you\u2019re able to create more highly-personalized emails<\/a> that can increase your chances of getting subscribers to convert.<\/p>\n You can segment subscribers based on which lead generation form<\/a> they might have signed up for \u2013 say, a business might segment people who signed up for a free email marketing paper, they\u2019d be added to a segment called Email Marketing, while those who opted in for a social media statistics report might be in a segment for Social Media.<\/p>\n This way, you can send more relevant emails to subscribers per segment<\/strong> and enjoy better open rates and click-throughs.<\/p>\n If you\u2019re not already A\/B testing consistently for your email marketing<\/a>, now is a good time to start.<\/p>\n Subject lines are the thing you\u2019ll most often be testing, but you can also experiment with these things:<\/p>\n \u00a0<\/p>\n![](\"https:\/\/www.mailjet.com\/wp-content\/themes\/mailjet\/mailjet\/img\/blogpost\/quote-grey.png\"\/)
<\/div>\nHow to improve your email marketing\u2019s conversion rates<\/h2>\n
Use your name in the From Name field<\/h3>\n
By just using your real name instead of business name in the From Name field, you can stand to increase email open rates by 35%<\/a>.<\/p>\n![\"sender](\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2020\/01\/Sender-details-email-marketing-post.jpg\")
<\/figure>\nTake advantage of the Preview text<\/h3>\n
![\"preview](\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2020\/01\/ios-gmail-app-preview-text.jpg\")
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Regularly clean your list<\/h3>\n
These cold subscribers<\/strong> can seriously hurt your overall conversion rates in the long-run, and imagine all the money you\u2019d save if you cleaned out cold subscribers who are only taking up space in your mailing list.<\/p>\nSegment your email list<\/h3>\n
Make A\/B testing a habit<\/h3>\n
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Include a clear and compelling CTA<\/h3>\n
![\"email](\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2020\/01\/Casper-email-marketing.jpg\")
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