{"id":223922,"date":"2020-03-13T23:16:38","date_gmt":"2020-03-13T17:46:38","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/5-key-metrics-to-check-on-for-your-text-marketing-campaign\/"},"modified":"2020-04-18T17:10:38","modified_gmt":"2020-04-18T11:40:38","slug":"5-key-metrics-to-check-on-for-your-text-marketing-campaign","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/5-key-metrics-to-check-on-for-your-text-marketing-campaign\/","title":{"rendered":"5 Key Metrics to Check on for Your Text Marketing Campaign"},"content":{"rendered":"


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Text marketing campaigns are a great tool for businesses as they seek to connect with their audiences.<\/p>\n

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Because SMS marketing<\/a> feels so personal, people tend to open most branded text messages and interact with them. In fact, statistics<\/a> show text message marketing has an open rate of 98%. Plus, with text message marketing there are many ways to measure your success, which means you can tweak your SMS marketing campaigns until they\u2019re highly maximized. Doing so, however, requires you to be specific about the SMS marketing metrics you measure.<\/p>\n

We\u2019ve compiled a list of ways to measure your next text marketing campaign to make sure you\u2019re getting the most out of your efforts. Measuring the right elements of your text marketing strategy and responding to your results is the best way to ensure repeated success.<\/p>\n

How to measure text marketing campaign success<\/h1>\n

Even if you\u2019ve had success with your past text marketing endeavors, it\u2019s important to identify what works and what could be improved for any in the future. Since text message marketing offers you many different data points, understanding the return on investment for a text message marketing campaign<\/a> is quite straightforward. Here\u2019s how you can assess both the power of your text message marketing strategies and the impact on your bottom line.<\/p>\n

1. Coupon redemptions<\/h2>\n

When you send coupons in a text marketing campaign tracking the redemptions is an essential way to measure how effective your campaign was. Keep a record of how many coupons were sent out and how many were redeemed to create a percentage of coupon redemptions. When you launch your next campaign, you can use this percentage as a benchmark for success.<\/p>\n

You might also want to track how soon coupons were redeemed after sending a text and try to assess whether changing the wording or adding more urgency with your expiration date increases the amount of redemptions.<\/p>\n

Utilizing unique promo codes is a great way to track the success in this area. When choosing a promo code for your text marketing campaign, here\u2019s what you\u2019ll want to keep in mind:<\/p>\n