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Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving.<\/p>\n
Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing a single pair of jeans. She visited several blogs, browsed large merchant sites, searched for local retailers, and watched product reviews on YouTube. Like many of today\u2019s consumers, she wanted to enjoy her time shopping, engaged with brands that inspired her, and narrowed limitless choices before picking the perfect pair.<\/p>\n
In a world where we have less time and more options, it\u2019s crucial for brands to anticipate what consumers need in order to stand out. But just because the customer journey is complex doesn\u2019t mean delivering useful experiences has to be. Whether you\u2019re a scrappy entrepreneur or a large company, your marketing goals remains the same: reaching people at the right moments with the right offer.<\/p>\n
At Google Marketing Live, you\u2019ll hear directly from our ads teams about the latest products designed to help you do just that. We\u2019ll show how ads can be there, be useful, and be responsible\u2014unlocking more opportunities for you to connect with your customers and grow your business. Join us live today at 9am PT (12pm ET): g.co\/marketinglive<\/a> and get a front row seat for our biggest announcements.\u00a0<\/p>\n<\/div>\n