{"id":223867,"date":"2020-03-13T16:07:05","date_gmt":"2020-03-13T10:37:05","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/you-can-have-my-old-business-that-makes-381722-a-month\/"},"modified":"2020-04-18T17:10:39","modified_gmt":"2020-04-18T11:40:39","slug":"you-can-have-my-old-business-that-makes-381722-a-month","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/you-can-have-my-old-business-that-makes-381722-a-month\/","title":{"rendered":"You Can Have My Old Business That Makes $381,722 a Month"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/webinar.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>I was talking with my friend who works at <a href=\"https:\/\/keap.com\/\">Keap<\/a> (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks.<\/p>\n<p>Now, I don\u2019t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2016\/07\/image00-34.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2016\/07\/image00-34.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>Just look at the screenshot above. It\u2019s my revenue on a bad<br \/>\nmonth of selling info products.<\/p>\n<p>So today, I thought I would do something different. <\/p>\n<p>Instead of just blogging about marketing tactics, I thought I would share my old business model with you and give you the exact emails, power points, and everything you need so that way you can replicate my results.<\/p>\n<p><em>Are you ready?<\/em><\/p>\n<p><span id=\"more-90968\"\/><\/p>\n<h2><strong>Step #1: Figure out what you want to sell<\/strong><\/h2>\n<p>Don\u2019t worry about traffic. Instead, I want you to figure out what you want to sell.<\/p>\n<p>Whatever it may be, it needs to solve a problem for people.<\/p>\n<p>For example, I\u2019ve sold marketing courses that teach people<br \/>\nhow to get more traffic. This is a problem businesses have as they need traffic<br \/>\nin order to generate sales.<\/p>\n<p>You can literally sell almost anything online, just make sure you are passionate about it and know that subject well.<\/p>\n<p>For example, Grant Cardone sells <a href=\"https:\/\/cardoneuniversity.com\/\">sales training<\/a>. Sam Ovens teaches you how to make money through <a href=\"https:\/\/consulting.com\/\">consulting<\/a>. Ezra Firestone teaches you <a href=\"https:\/\/smartmarketer.com\/\">how to create an ecommerce business<\/a>.<\/p>\n<h2><strong>Step #2: Start creating your product<\/strong><\/h2>\n<p>Once you figure out what you want to sell, you need to<br \/>\ncreate it. You don\u2019t have to finish creating it, you can do that as you generate<br \/>\nsales.<\/p>\n<p>Before you start creating anything though I want you to read<br \/>\nthis guide by Kajabi, which specializes in online courses\u2026<\/p>\n<p><a href=\"https:\/\/blog.kajabi.com\/mega-guide-to-creating-an-online-course-part-1\">Mega-Guide<br \/>\nto Creating an Online Course<\/a><\/p>\n<p>Here are some general rules I\u2019ve learned about creating a handful of info products:<\/p>\n<ol>\n<li>People want course material in video format. Don\u2019t<br \/>\nwaste your time with too text-based documents or audio files.<\/li>\n<li>Your videos need to be short and to the point.<br \/>\nPeople are strapped for time.<\/li>\n<li>Your course should be completed within 2 or 3<br \/>\nmonths at the latest. Ideally within 6 weeks.<\/li>\n<li>Include workbooks, cheat sheets and quizzes<br \/>\nthroughout your course. You can easily create these in <a href=\"https:\/\/kajabi.com\/\">Kajabi<\/a>.<\/li>\n<\/ol>\n<h2><strong>Step #3: Create a presentation<\/strong><\/h2>\n<p>You need to create a presentation that helps you sell your<br \/>\nproduct.<\/p>\n<p>The presentation should look something like this:<\/p>\n<figure class=\"wp-block-embed-slideshare wp-block-embed is-type-rich is-provider-slideshare wp-embed-aspect-1-1 wp-has-aspect-ratio\"\/>\n<p>If you want, you can just use my slides and modify them to<br \/>\nwhatever product or service you are selling. You can <a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/webinarslides.pptx\">download<br \/>\nmy slides here<\/a>.<\/p>\n<p>I know looking at slides can be a bit confusing but watching<br \/>\nthis video may also help as it breaks down the process.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"How to Create a Digital Product That Generates (AT LEAST) $100,000 Per Month\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/dU4rWLHAcoo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><noscript><iframe loading=\"lazy\" title=\"How to Create a Digital Product That Generates (AT LEAST) $100,000 Per Month\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/dU4rWLHAcoo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript>\n<\/p>\n<\/figure>\n<p>Once you have created your PowerPoint, you\u2019ll need to use a software like <a href=\"https:\/\/www.webinarjam.com\/\">Webinar Jam<\/a> to present to people who are potential customers (don\u2019t worry, I\u2019ll teach you how to get traffic in a bit). <\/p>\n<p>What Webinar Jam does is make it easy for you to create a<br \/>\nWebinar that people can join and you can then sell them through it. That\u2019s what<br \/>\nalmost all of us do to sell info products\u2026 <em>it works really well<\/em>.<\/p>\n<h2><strong>Step #4: Create emails and set up your CRM<\/strong><\/h2>\n<p>Emails are key to generating income through info products. <\/p>\n<p>And in order to succeed with email marketing when it comes to selling digital products, the right CRM will make all the difference in the world. <\/p>\n<p>Without the right emails, you won\u2019t do well. It\u2019s really that simple. <\/p>\n<p>There are 8 types of emails that you need to create:<\/p>\n<ol>\n<li><strong>Invite sequence<\/strong> \u2013 these are a series of emails that invite people to watch your webinar. (<a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/Invite-sequence.pdf\">here are my invite emails<\/a>)<\/li>\n<li><strong>Indoctrination<\/strong> \u2013 you need to build a connection with people. People are more likely to convert if they know more about you and trust you. (<a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/Indoctrination.pdf\">here are my indoctrination emails<\/a>)<\/li>\n<li><strong>No shows<\/strong> \u2013 just because someone signs up to watch your webinar, it doesn\u2019t mean they will attend. For everyone who doesn\u2019t attend, you\u2019ll want to email them and get them to watch the replay. (<a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/No-show.pdf\">here are my no show emails<\/a>)<\/li>\n<li><strong>Encore<\/strong> \u2013 not everyone will watch your whole webinar. If they don\u2019t stick to the end they won\u2019t see your offer. You\u2019ll want a few emails that push the replay. (<a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/Encore.pdf\">here are my encore emails<\/a>)<\/li>\n<li><strong>Objection handler<\/strong> \u2013 there are a handful of reasons someone may not buy. You\u2019ll want to answer each of those objections through email. (<a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/Objection-handler.pdf\">here are my objection handler emails<\/a>)<\/li>\n<li><strong>Countdown sequence<\/strong> \u2013 you\u2019ll want to close off your course. Letting people know that they only have a few days left to buy is a really effective way to generate sales. These emails will roughly make up 1\/3 to half of your sales. (<a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/Coutdown-Sequence.pdf\">here are my countdown emails<\/a>)<\/li>\n<li><strong>Last chance email <\/strong>\u2013 on the last day you\u2019ll want to send a few emails letting people know it is about to close. (<a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/One-day-final-opportunity.pdf\">here are my last chance emails<\/a>)<\/li>\n<li><strong>Free trial offer <\/strong>\u2013 the majority of people won\u2019t buy from you. Offering the last chance free trial offer is a great way to roughly get 15% more sales. (<a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/Free-Trial-Offer.pdf\">here are my free trial emails<\/a>)<\/li>\n<\/ol>\n<p>I know that sounds like a lot of emails to create and it is, but don\u2019t worry, just click the links above that contain the emails I used and just modify them for your product. \ud83d\ude42 <\/p>\n<p>The key with the emails is to just not mail them out, but it\u2019s to use automation. You can easily set that up with <a href=\"https:\/\/keap.com\/\">Keap<\/a>. <\/p>\n<p>The reason most of us marketers use Keap (aside from being a great and efficient tool) is because it connects with other tools that help us maximize our email revenue while also providing the most flexibility. <\/p>\n<p>The flexibility you\u2019ll gain by using Keap will help you make more money. Here\u2019s what I mean:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/Webinar-Reminder.jpg\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/01\/Webinar-Reminder.jpg\" alt=\"\"\/><\/noscript><\/figure>\n<ol>\n<li><strong><a href=\"https:\/\/picsnippets.com\/\">PicSnippets<\/a><\/strong> \u2013 for you invite sequence emails you\u2019ll want to use a customized image that has someone\u2019s name in it. Just like how the image above has \u201cBen\u2019s\u201d name in it. And it dynamically changes to the person\u2019s name.<\/li>\n<li><strong><a href=\"https:\/\/www.plusthis.com\/\">Plus This<\/a><\/strong> \u2013 during the objection handler sequence I typically text everyone who watched the webinar with their \u201cfirst name?\u201d. Plus This automatically does this and what you\u2019ll find is when you text someone their first name they will usually text back with \u201cwho is this?\u201d. That\u2019s when Plus This automatically responds with \u201cHey this is Neil Patel, I just wanted to thank you for watching my webinar. I wanted to follow up and see if you had any questions or if I can help answer anything for you.\u201d. You\u2019ll find that a lot of people will text back with questions, all you have to do is answer them and you\u2019ll generate more sales.<\/li>\n<li><strong>Plus This<\/strong> \u2013 I know I mentioned Plus This above, but you will also need it for emails related to your countdown sequence, last chance emails, and free trial offer. You want to use a countdown timer within those emails. The time should adjust based on when you send each email off and the time zone the individual is in. Plus This does all of it for you automatically. <\/li>\n<li><strong>Collect payments<\/strong> \u2013 I also use Keap to collect payments. So, once I email someone, they can click a button and buy through pre-made payment pages that Keap provides you.<\/li>\n<\/ol>\n<h2><strong>Step #5: Drive traffic<\/strong><\/h2>\n<p>One of the key ingredients to making money through info products<br \/>\nis to have traffic.<\/p>\n<p>And I know what you are thinking to\u2026 \u201cNeil you did well because<br \/>\nyou have a ton of traffic\u201d.<\/p>\n<p>Well, people like Sam Ovens and Grant Cardone don\u2019t rank well on Google, yet they make 8 figures a year. They profitably sell info products through ads.<\/p>\n<p>If you want to grow your traffic, go through the following<br \/>\nsteps:<\/p>\n<p>You now have a handful of ways to generate sales. Facebook ads are probably the quickest way to generate sales and usually, for every dollar, you spend you should generate at least 2 dollars in revenue.<\/p>\n<p>If you want a longer-term approach, consider SEO and content<br \/>\nmarketing. <\/p>\n<p>And a good mid-term approach is leveraging Instagram and<br \/>\nbuilding a personal brand.<\/p>\n<p>Or if you really want to see your numbers grow, consider<br \/>\ndoing all of them. \ud83d\ude09<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>I know everything I broke down may seem overwhelming, but it<br \/>\nshouldn\u2019t be. Just take one step at a time.<\/p>\n<p>Plus there are a lot of tools that make your life easy and do most of the hard work. I pretty much mentioned them all above and you can get them to play nice by using <a href=\"https:\/\/zapier.com\/\">Zapier,<\/a> which can connect them easily if you aren\u2019t able to figure it out.<\/p>\n<p>And if you are wondering why I stopped focus most of my efforts on info products it isn\u2019t because it was bad business. <\/p>\n<p>It\u2019s the opposite. It\u2019s a good business\u2026 but to scale it to<br \/>\nmillions a month in revenue is tough and you\u2019ll find that your profit will<br \/>\ndrastically drop. <\/p>\n<p>In other words, your upside is limited and it\u2019s not hard to<br \/>\nmake a few million a year in profit, but anything above that gets really tough.<\/p>\n<p><em>So, what are you going to do with the information above?<br \/>\nAre you going to try and sell info products?<\/em><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"http:\/\/feedproxy.google.com\/~r\/KISSmetrics\/~3\/GhhtGJDHjQY\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks. Now, I don\u2019t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223867"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223867"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223867\/revisions"}],"predecessor-version":[{"id":224930,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223867\/revisions\/224930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223868"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}