{"id":223865,"date":"2020-03-13T15:56:32","date_gmt":"2020-03-13T10:26:32","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/data-in-action-a-digital-analytics-checklist\/"},"modified":"2020-04-18T17:10:40","modified_gmt":"2020-04-18T11:40:40","slug":"data-in-action-a-digital-analytics-checklist","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/data-in-action-a-digital-analytics-checklist\/","title":{"rendered":"Data in Action: A Digital Analytics Checklist"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\"><a href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/digital-analytics\/\" style=\"color:#0563c1; text-decoration:underline\" target=\"_blank\" rel=\"noopener noreferrer\">Digital analytics<\/a> give insights into customer behaviors, preferences, and interests. They allow you to see how your marketing is performing and what customers are responding to, which will inform how you tweak and optimize your <a href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/marketing-automation\/campaign-management.html\" style=\"color:#0563c1; text-decoration:underline\" target=\"_blank\" rel=\"noopener noreferrer\">current campaigns<\/a> and plan your future ones. Taking action on your data is what makes for more impactful and successful marketing. <\/span><\/span><\/span><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">Look at these five types of analytics to help you set goals for your campaign. Check off each one after\u00a0you have used it to gauge how effective your marketing is: <\/span><\/span><\/span><\/span><\/p>\n<h3><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><b><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">Business Metrics \u2013 <\/span><\/span><\/b><\/span><\/span><\/h3>\n<ul>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">The biggest question: how many conversions did you help make? <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What is your marketing\u2019s ROI for your business? <\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><b><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">Website Traffic \u2013 <\/span><\/span><\/b><\/span><\/span><\/h3>\n<ul>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">How many visitors are you getting to your website, blog, and landing pages? <\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What is the total number of visitors, and how many are new and how many are returning visitors?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">How many visits (also called sessions) does your page get and in what timeframe? <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What pages (and blogs) are they viewing? On average, how long are they staying on the page?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">How many pages does a visitor tend to view in one session on average? <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What links are they clicking on, and what content are they downloading?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">Where are the visitors coming from? Are they on the page due to Organic Search, are they direct visitors, referrals (after clicking a link on another site) or came as a result of social? <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What are your most visited pages?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What is your exit rate and what is your bounce rate? At what pages do visitors leave you and how many depart after only looking at one page?<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><b><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">Email \u2013 <\/span><\/span><\/b><\/span><\/span><\/h3>\n<ul>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What is your open rate?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">Your click-through rate?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">Who is opening your emails, which emails are they opening, and what are they clicking through on?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What devices are customers using to open your emails?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What is your bounce rate? How much email isn\u2019t reaching customer inboxes?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What is your unsubscribe rate?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What is your spam rate?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">How many contacts you have in your database?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">How many subscribers do you have to your email communications and newsletter(s)?<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><b><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">Social Media \u2013<\/span><\/span><\/b><\/span><\/span><\/h3>\n<ul>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">How many followers do you have on each of your social media accounts?<\/span><\/span><\/span><\/span>\u00a0<\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">How often do they like, comment on, and share your content? <\/span><\/span><\/span><\/span>\u00a0<\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What do they like, comment on, and share?<\/span><\/span><\/span><\/span>\u00a0<\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">How much traffic does social\u00a0send to your website, landing pages, and blog?<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><b><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">Paid Advertising \u2013 <\/span><\/span><\/b><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">How many impressions does an ad get? What about per campaign? <\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">What is each ad (and campaign)\u2019s cost per click?<\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">How many click throughs are you getting, and what is the click-through rate?\u00a0<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><u>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/u><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">Find out more about putting data into action and achieving results with our digital analytics guide, <a href=\"https:\/\/www.oracle.com\/a\/ocom\/resources\/digital-analytics-ignite-guide.pdf?source=:so:bl:or:dg:omc:&amp;SC=:so:bl:or:dg:omc:&amp;pcode=\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Go Further with Digital Analytics.&#8221;<\/a><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p><script>\n        window.fbAsyncInit = function() {\n        FB.init({\n            appId            : '209650819625026',\n            autoLogAppEvents : true,\n            xfbml            : true,\n            version          : 'v3.0'\n            });\n        };<\/p>\n<p>        (function(d, s, id){\n            var js, fjs = d.getElementsByTagName(s)[0];\n            if (d.getElementById(id)) {return;}\n            js = d.createElement(s); js.id = id;\n            js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js\";\n            fjs.parentNode.insertBefore(js, fjs);\n        }(document, 'script', 'facebook-jssdk'));\n    <\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"http:\/\/feedproxy.google.com\/~r\/itsallaboutrevenue\/~3\/nhr330OxmeI\/data-in-action%3A-a-digital-analytics-checklist\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital analytics give insights into customer behaviors, preferences, and interests. They allow you to see how your marketing is performing and what customers are responding to, which will inform how you tweak and optimize your current campaigns and plan your future ones. Taking action on your data is what makes for more impactful and successful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17,11,10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223865"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223865"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223865\/revisions"}],"predecessor-version":[{"id":224931,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223865\/revisions\/224931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223866"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}