{"id":223851,"date":"2020-03-13T13:34:15","date_gmt":"2020-03-13T08:04:15","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/guide-landing-in-the-inbox-email-marketing-deliverability-basics\/"},"modified":"2020-04-18T17:10:40","modified_gmt":"2020-04-18T11:40:40","slug":"guide-landing-in-the-inbox-email-marketing-deliverability-basics","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/guide-landing-in-the-inbox-email-marketing-deliverability-basics\/","title":{"rendered":"[Guide] Landing in the Inbox: Email Marketing Deliverability Basics"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing we hate more than seeing great email go to waste. Currently, <strong>one in every six messages sent worldwide fails to land in the inbox<\/strong><\/span><span style=\"font-weight: 400;\">. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no point spending time crafting great content if your messages never reach your subscribers\u2019 eyes. In this <strong>Email Marketing Deliverability Basics<\/strong>\u00a0guide, we\u2019ll help you start off on the right foot and land your email to its intended destination. We\u2019ll also explore how to keep your subscriber engagement at the heart of your email strategy.<\/span><\/p>\n<p><strong>In the \u2018Landing in the Inbox: Deliverability Basics\u2019 guide, you\u2019ll learn:<\/strong><\/p>\n<ul>\n<li>\u2705 What is email deliverability and why it matters<\/li>\n<li>\u2705 How to build the foundation for deliverability<\/li>\n<li>\u2705 How to choose between a shared and a dedicated IP<\/li>\n<li>\u2705 How user engagement can affect your deliverability and what you can do to improve it<\/li>\n<li>\u2705 Legal and technical considerations to improve your email deliverability<\/li>\n<li>\u2705 How Mailjet can help get your emails into the inbox<\/li>\n<\/ul>\n<p>\u00a0<br \/><span style=\"font-weight: 400;\">So, are you ready to start improving your deliverability and land in the inbox? Download the\u00a0<strong>\u2018Landing in the Inbox: Deliverability Basics\u2019<\/strong> guide now.<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.mailjet.com\/blog\/guide\/email-marketing-deliverability-101\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing. There\u2019s no point spending time crafting great content if your messages never [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223851"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223851"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223851\/revisions"}],"predecessor-version":[{"id":224938,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223851\/revisions\/224938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223852"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}