{"id":223840,"date":"2020-03-13T11:55:37","date_gmt":"2020-03-13T06:25:37","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/how-i-generate-18800-visitors-from-google-without-seo-or-ads\/"},"modified":"2020-04-18T17:10:41","modified_gmt":"2020-04-18T11:40:41","slug":"how-i-generate-18800-visitors-from-google-without-seo-or-ads","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/how-i-generate-18800-visitors-from-google-without-seo-or-ads\/","title":{"rendered":"How I Generate 18,800 Visitors from Google Without SEO or Ads"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/neilpatelgooglediscover.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>If you want to get traffic from Google, how would you go<br \/>\nabout it?<\/p>\n<p>Chances are you are either going to leverage SEO or pay for<br \/>\nsome ads.<\/p>\n<p>But what if there was another way to get traffic from Google? A way that didn\u2019t take as long as SEO and didn\u2019t cost money like paid ads. And no, I\u2019m not talking about Google News\u2026 <em>there is actually an easier way<\/em>.<\/p>\n<p>It\u2019s so effective that it drove 18,800 visitors to my site in the last 3 months. Just look at the screenshot above.<\/p>\n<p><em>So, what is it?<\/em><\/p>\n<p><span id=\"more-91285\"\/><\/p>\n<h2><strong>Google Discover<\/strong><\/h2>\n<p>Similar to how you have feeds on Facebook, Instagram, and Twitter, did you know Google has a feed for you.<\/p>\n<p>It\u2019s called Google Discover.<\/p>\n<p>If you mainly use Google on your laptop or desktop computer, chances are you haven\u2019t seen it. But if you have the Google mobile app or the Chrome mobile app, you probably have already seen it.<\/p>\n<p>Here\u2019s what it looks like on an iPhone:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/iphonegooglediscover.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/iphonegooglediscover.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>This is Google\u2019s version of a social feed.<\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9046777\">Here\u2019s how it works<\/a>\u2026 Google Discover results, which appear below the search box on the Google mobile app and Chrome mobile app, show a summary of web pages as cards. These cards are a scrollable list of topics, almost like a social feed, that you can browse on your mobile devices. <\/p>\n<p>Tapping one of these cards from Google search home will send<br \/>\nyou directly to the page you just clicked on. <\/p>\n<p>And if you are wondering why you are seeing certain stories<br \/>\nthat others may not be, it\u2019s because the recommendations are based on search<br \/>\nhistory, interactions with Google products, and who you choose to follow<br \/>\ndirectly via Google Discover.<\/p>\n<p><em>But here is where it\u2019s getting interesting\u2026<\/em><\/p>\n<h2><strong>Google Discover is everywhere, you just don\u2019t know it<\/strong><\/h2>\n<p>Discover results for some topics also appear within the<br \/>\nsearch engine results under the label \u201cInteresting finds.\u201d <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/interestingfinds.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/interestingfinds.png\" alt=\"\"\/><\/noscript><\/figure>\n<\/div>\n<p>If you click one of these stories, it\u2019ll take you directly to that web page, or, if you click to see \u201cmore stories\u201d at the bottom of the Interesting Finds card, it\u2019ll bring you to a new Google Discover user interface where you can follow that topic, follow related topics, and explore related Discover listings. <\/p>\n<p>Now if you have a Pixel phone, you\u2019ve seen Discover a lot, but again you just haven\u2019t realized it. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/pixelgooglediscover.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/pixelgooglediscover.png\" alt=\"\"\/><\/noscript><\/figure>\n<\/div>\n<p>By simply swiping right on your Pixel phone home screen you<br \/>\nget a customizable and personalized feed just like the image above.<\/p>\n<p>Now, you may be wondering, how is this different than just<br \/>\nusing Google News? <em>Because they have a top stories section which is kind of<br \/>\nlike a feed, right?<\/em><\/p>\n<p>Unlike top stories, Discover doesn\u2019t limit rankings to what\u2019s published most recently. <\/p>\n<p>If Google thinks a user would find earlier content<br \/>\ninteresting, then Discover might show it. Discover also features videos, sports<br \/>\nscores, entertainment updates such a movie, stock prices, event info for things<br \/>\nlike a music festival, and much more.<\/p>\n<p>Google is positioning Discover as a content hub for all of your interests just like Facebook is doing with their feed.<\/p>\n<p>In other words, this is Google\u2019s version of your Facebook<br \/>\nfeed. <\/p>\n<p>Similar to following a hashtag on Instagram, you can follow<br \/>\na topic of interest on Discover. Also, similar to Instagram\u2019s Explore Page, you<br \/>\ndon\u2019t need to follow anything to get content you might like. Discover is aiming<br \/>\nto show you content you\u2019d be interested in before <em>you <\/em>even know you want<br \/>\nit.<\/p>\n<p>The key is \u201cbefore you knew about it.\u201d Just like how Facebook and Instagram do the same thing.<\/p>\n<h2><strong>So, why should you care about Google Discover?<\/strong><\/h2>\n<p>Because it can drive you a ton of traffic.<\/p>\n<p>Just check out one of the clients of my ad agency, <a href=\"https:\/\/npdigital.com\/\">Neil Patel Digital<\/a>. Look at their Discover traffic.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/googlediscoversearchconsole.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/googlediscoversearchconsole.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>They generated 3.64 million impressions in the last 28 days<br \/>\nand 79,000 clicks to their site.<\/p>\n<p>That\u2019s a ton of traffic. In addition, all of those impressions help with branding.<\/p>\n<p>Now you may not care about branding but the larger your<br \/>\nbrand, the easier it is to rank on Google. <a href=\"https:\/\/neilpatel.com\/blog\/seo-dead\/\">Brand search volume is more correlated<br \/>\nwith rankings than links or domain authority<\/a>.<\/p>\n<p>And as <a href=\"https:\/\/adage.com\/article\/media\/google-s-schmidt-internet-cesspool-brands\/131569\">Google\u2019s ex-CEO stated<\/a>:<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Brands are the solution, not the problem. Brands are how you sort out the cesspool.<\/p>\n<\/blockquote>\n<p>So, all of those impressions you can generate from Discover are great because they will help put your brand out there. It helps with the concept called the <a href=\"https:\/\/neilpatel.com\/blog\/marketing-principles\/\">Rule of 7<\/a>, in which when someone sees or interacts with your brand 7 times, they are much more likely to become a loyal customer.<\/p>\n<p>This can also help with <a href=\"https:\/\/neilpatel.com\/blog\/seo-strategies\/\">Google\u2019s E-A-T algorithm updates<\/a>. It is the best way if you want to build up your expertise and credibility as an author. Discover is a simple way to help you get there.<\/p>\n<p>So, how can you get more traffic from Discover?<\/p>\n<h2><strong>How to optimize for Google Discover<\/strong><\/h2>\n<p>Luckily, it\u2019s not as complicated as SEO and the results happen<br \/>\nmuch faster. Still not instant, but over time you should see your Discover<br \/>\ntraffic continually rising.<\/p>\n<p>Here are 3 simple tips that will help:<\/p>\n<ol>\n<li>Be sure to use high-quality images. Images appear with every Discover result, so relevant and high-quality images that accompany your content is important. And just like with your headlines and titles, try to choose images that are more likely to entice clicks. Images that are shocking or evoke curiosity will do the trick.<\/li>\n<li>Content is king, but if you don\u2019t write about the right stuff then you won\u2019t show up. Check which topics Google suggests following inside of Discover to see if those topics align with your website. If it does, consider using their suggested topics as a guide to what people are interested in and write similar content. Of course, you don\u2019t want to copy others, you want to go above and beyond so you can one-up your competition. Use Brian Dean\u2019s <a href=\"https:\/\/backlinko.com\/skyscraper-technique\">skyscraper technique<\/a> to do this.<\/li>\n<li>Hopefully, when you\u2019re creating your website content, you\u2019re already taking some time to think about maximizing your content. What do I mean by that? Maximizing your content means thinking about your website as an API for your content. So yes, your content lives on your site, but hopefully, you\u2019re creating it keeping in mind how it can be posted or promoted in other areas so you can secure backlinks and attract social engagement across other relevant channels. To do this you need to focus on topics with shareability, topics that are trending, topics with growing interest, and also focus on leveraging clickbait and enticing titles and headlines. Remember that Google Discover is like a social feed. If you\u2019re only trying to make your content work hard for you on your site, you\u2019re not getting enough out of it. <\/li>\n<\/ol>\n<p>Once you make a deliberate effort to go after Discover<br \/>\ntraffic, it\u2019s time to measure how you are doing.<\/p>\n<h2><strong>Analyzing your traffic <\/strong><\/h2>\n<p>Chances are, you use <a href=\"https:\/\/neilpatel.com\/blog\/google-analytics-reports\/\">Google Analytics<\/a>. But to see how well you are doing on Discover, it\u2019s easier if you use <a href=\"https:\/\/neilpatel.com\/blog\/google-search-console\/\">Google Search Console<\/a>.<\/p>\n<p>Head over to Search Console and log in.<\/p>\n<p>Now, on the left side, you\u2019ll see a navigation menu. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/discovernavigation.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/discovernavigation.png\" alt=\"\"\/><\/noscript><\/figure>\n<\/div>\n<p>I want you to click on \u201cDiscover.\u201d (You\u2019ll only see this option if you hit a minimum threshold in Discover traffic)<\/p>\n<p>You\u2019ll now see a report that looks something like this.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/neilpatelgooglediscover.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/neilpatelgooglediscover.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>Compared to the screenshot I showcased earlier, I barely get<br \/>\nany Discover traffic.<\/p>\n<p><em>Why you may ask?<\/em><\/p>\n<p>Do you notice a trend with my chart? Well, I tend to publish content every Tuesday and that\u2019s the day I get Discover traffic.<\/p>\n<p>Similar to any other social network (and unlike traditional SEO), you mainly see traffic as you post new content. It\u2019s not long-term traffic that is consistent, instead, you keep getting quick bursts of traffic.<\/p>\n<p>I only blog once a week, but if I write multiple pieces of<br \/>\ncontent a day, my Discover traffic would skyrocket.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Whether you are a fan of Discover or not, it doesn\u2019t matter. As a marketer, you need to look at it as another channel.<\/p>\n<p>Data has already shown that it is popular and as long as<br \/>\nGoogle keeps pushing it, people will use it.<\/p>\n<p>So why not leverage it to your advantage and harness it to drive traffic and sales for your site?<\/p>\n<p>Plus, you should never rely on traffic from just one channel alone because the moment an algorithm change happens, it can crush your traffic. That\u2019s why you need to take an <a href=\"https:\/\/neilpatel.com\/blog\/multichannel-marketing\/\">omnichannel approach<\/a> and leverage any relevant channel out there.<\/p>\n<p><em>So, what do you think of Discover? Do you use it on your<br \/>\nphone? Have you thought about leveraging it for traffic to your site?<\/em><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"http:\/\/feedproxy.google.com\/~r\/KISSmetrics\/~3\/B-NVdB9_52E\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn\u2019t take as long as SEO and didn\u2019t cost money like paid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223840"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223840"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223840\/revisions"}],"predecessor-version":[{"id":224943,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223840\/revisions\/224943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223841"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}