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When people settle in to watch video on their TV, they\u2019re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural moments like Coachella <\/a>with their family and friends\u2014while others want hands-free learning through tutorials like baking with Rosanna Pansino<\/a> or mastering a yoga pose with Adriene<\/a>. Whatever their motivation, they find the content they\u2019re most passionate<\/a> about on YouTube. And with the big screen, they can experience it together.\u00a0<\/p>\n It\u2019s changing consumer behaviors<\/a> like these that make YouTube the #1 ad-supported streaming TV platform in reach and watch time, and TV screens our fastest growing device\u2014where daily watch time <\/a>tops 250 million hours per day. This means advertisers have a unique opportunity to reach people who are increasingly cutting the cord, right where they are watching.\u00a0<\/p>\n And, we know advertisers are looking for new and impactful ways to reach these audiences.\u00a0 So today, we\u2019re bringing our most prominent placement, the YouTube Masthead, to the TV screen. This means advertisers can now reach audiences right when they open the YouTube app on their TV\u2014as they discover new content in the home feed.\u00a0<\/p>\n Additionally, the Masthead will autoplay for viewers after a few seconds on all compatible devices. This, coupled with the home feed placement, means brand creatives will be front and center of the YouTube app experience on TV screens.<\/p>\n Through this globally-available beta, marketers can purchase the\u00a0YouTube Masthead on TV screens<\/a>\u00a0on a cost-per-thousand (CPM) basis, and customize the audiences they want to see it. Like CPM-based Mastheads<\/a> on the desktop and mobile home feed, it will be available as a\u00a0reserved placement\u00a0to ensure brands can drive the visibility they need on the dates that matter most. It can be purchased as part of a cross-screen or single-screen Masthead buy.<\/p>\n<\/div>\n