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We\u2019re constantly working on better ways to help you achieve your marketing goals<\/a>\u2014whether you want to build awareness for a brand, shift perceptions, or drive a specific action. But while it\u2019s great to have options, mixing and matching these solutions takes time and can add complexity. Today we\u2019re announcing Video reach campaigns\u2014a simpler, more efficient way for marketers to achieve their brand awareness goals with YouTube.\u00a0<\/p>\n Rather than managing separate campaigns for 6-second bumper ads<\/a>, skippable in-stream ads<\/a>, and non-skippable in-stream ads<\/a>, now you can upload multiple video creatives into a single campaign. From there, Google\u2019s machine learning will automatically serve the most efficient combination of these formats to help you reach your audience at scale.<\/p>\n Early adopters like Ford are already seeing strong results using Video reach campaigns. In alpha tests, the automaker lowered their campaign cost over 20 percent compared to their previous YouTube benchmarks. “Ford is using data and machine learning technology, like Video reach campaigns, to drive a learning culture across all of our media. The positive results of the Video reach campaign not only provided cost efficiencies while maintaining effectiveness but also the confidence to implement this tactic across additional campaigns\u201d says Lisa Schoder, head of U.S. media.<\/p>\n<\/div>\n