{"id":223818,"date":"2020-03-13T08:22:58","date_gmt":"2020-03-13T02:52:58","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/75-social-media-statistics-marketers-need-to-know-in-2020\/"},"modified":"2020-04-18T17:10:41","modified_gmt":"2020-04-18T11:40:41","slug":"75-social-media-statistics-marketers-need-to-know-in-2020","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/75-social-media-statistics-marketers-need-to-know-in-2020\/","title":{"rendered":"75 Social Media Statistics Marketers Need to Know in 2020"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>To build your brand, you need to understand and master the social media platforms praised by your target audience.<\/p>\n<p>For marketers, one way to do this is to follow tutorials \u2014 <em>here\u2019s one to <\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/info.mention.com\/how-to-increase-brand-engagement-on-social-media\"><em>increase engagement with your brand on social media<\/em><\/a><em>. <\/em>But we also find it useful to look at plain data to better understand social media and iterate our strategy.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Holiday Marketing Toolkit 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Holiday Marketing Toolkit 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" alt=\"Holiday Marketing Toolkit 2020\"\/><\/noscript><\/noscript><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Now, <strong>finding relevant data to adjust your social media strategy can be a hassle<\/strong>. From experience, most of the data you\u2019ll find on the internet is either outdated, not representative of the overall usage or, worse, not sourced\u2026<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" alt=\"social-media-statistics-mess\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-mess.gif\" class=\"wp-image-33414 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-mess.gif\" alt=\"social-media-statistics-mess\" class=\"wp-image-33414\"\/><\/noscript><\/figure>\n<\/div>\n<p>On this page, you will only find relevant, sourced and updated data on Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok and Pinterest.<\/p>\n<h2>Instagram Statistics to know for 2020<\/h2>\n<h3>Usage of Instagram<\/h3>\n<p><strong>1<\/strong> \u2014 Instagram has 1 billion monthly active users <em>(<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.instagram.com\/\"><em>Instagram<\/em><\/a><em> \u2014 December 2019) <\/em>\u2014 Instagram is the 6th most active social media platform in the world, behind Facebook (#1), YouTube (#2), WhatsApp (#3), Messenger (#4) and WeChat (#5).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" alt=\"social-media-statistics-Instagram\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Instagram-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Instagram-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Instagram-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Instagram.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Instagram-300x300.png\" class=\"wp-image-33408 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Instagram-300x300.png\" alt=\"social-media-statistics-Instagram\" class=\"wp-image-33408\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Instagram-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Instagram-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Instagram-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Instagram.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p><strong>2<\/strong> \u2014 500 million Instagrammers use Instagram Stories every day <em>(<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.instagram.com\/\"><em>Instagram<\/em><\/a><em>, \u2014 December 2019)<\/em> <\/p>\n<p><strong>3<\/strong> \u2014 The average time spent on Instagram (desktop) is 6 minutes and 11 seconds per session (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/website\/instagram.com#overview\">SimilarWeb<\/a>, December 2019) <\/p>\n<p><strong>4<\/strong> \u2014 51% of Instagram users are women, 49% are men (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/802776\/distribution-of-users-on-instagram-worldwide-gender\/\">Statista<\/a>, October 2019) \u2014 <em>thus making Instagram a perfect platform to reach out to a representative audience.<\/em><\/p>\n<h3>Shopping and discovering products on Instagram<\/h3>\n<p><strong>5<\/strong> \u2014 11% of U.S. Instagram users shop on Instagram(<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/chart\/226979\/social-media-activities-performed-by-us-social-media-users-by-platform-feb-2019-of-respondents\"><em>Cowen and Company<\/em><\/a><em>, Shoptalk 2019: Key Takeaways for Ecommerce, Visual Search, and Fulfillment \u2014 March 2019) <\/em><\/p>\n<p><strong>6<\/strong> \u2014 <em>60% of Instagram users discover new products on the platform <em>(<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.instagram.com\/\"><em>Instagram<\/em><\/a><em>, \u2014 December 2019) <\/em><\/em><\/p>\n<p><strong>7<\/strong> \u2014 <em><em>73% of teenagers say that Instagram is the best network for brands to communicate about new products(<\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/chart\/227856\/best-ways-retailerbrand-communicate-about-new-productspromotions-according-us-teens-spring-2019-of-respondents\"><em>eMarketer<\/em><\/a><em> \u2014 April 2019)<\/em><\/em><\/p>\n<h3>Reaching out to sales professionals<\/h3>\n<p><strong>8 \u2014<\/strong> 39% of sales professionals say they\u2019re most active on Instagram for business purposes (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.linkedin.com\/sales-solutions\/b2b-sales-strategy-guides\/the-state-of-sales-2019-pocket-guide#\">Linkedin<\/a>, 2019)<\/p>\n<h3>Instagram for businesses<\/h3>\n<p><strong>9 \u2014 <\/strong>90% of users follow a business on Instagram (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.instagram.com\/\">Instagram<\/a>, \u2014 December 2019)\u00a0<\/p>\n<p><strong>10 \u2014 <\/strong>200M+ Instagram users visit businesses\u2019 profiles each day (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.instagram.com\/\">Instagram<\/a>, \u2014 December 2019)<\/p>\n<p><strong>11 \u2014 <\/strong>On average, brands pay from $43 to $3,138 for a influencer marketing campaign (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/content\/how-much-are-brands-paying-influencers\">eMarketer<\/a> \u2014 May 2019)<\/p>\n<p><strong>12 \u2014 <\/strong>7 out of 10 hashtags on Instagram are branded (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\">Omnicore<\/a>, 2019)<\/p>\n<h3>Engagement rates on Instagram<\/h3>\n<p><strong>13 \u2014 <\/strong>The Average Instagram Engagement Rate is 4.7% (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.iconosquare.com\/average-instagram-engagement-rate\/\">Iconosquare<\/a>, 2019)<\/p>\n<p><strong>14 \u2014 <\/strong>The average Instagram post contains 1.01 hashtag (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/info.mention.com\/instagram-engagement-report-2019\">Mention Instagram Engagement Report<\/a>, 2019)<\/p>\n<p><strong>15 \u2014 <\/strong>Tagging more than 5 users results in a significant drop off in likes (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/info.mention.com\/instagram-engagement-report-2019\">Mention Instagram Engagement Report<\/a>, 2019)<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"social-media-statistics-instagram-engagement-report\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-instagram-engagement-report-1024x578.png 1024w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-instagram-engagement-report-300x169.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-instagram-engagement-report-768x434.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-instagram-engagement-report.png 1059w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-instagram-engagement-report-1024x578.png\" class=\"wp-image-33429 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-instagram-engagement-report-1024x578.png\" alt=\"social-media-statistics-instagram-engagement-report\" class=\"wp-image-33429\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-instagram-engagement-report-1024x578.png 1024w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-instagram-engagement-report-300x169.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-instagram-engagement-report-768x434.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-instagram-engagement-report.png 1059w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<h2>Facebook Statistics to Know for 2020<\/h2>\n<h3>Usage of Facebook<\/h3>\n<p><strong>16 \u2014 <\/strong>Facebook has 2.45 billion monthly active users (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\">Statista<\/a>, November 2019) \u2014 <em>To this day, Facebook is the most used social platform in the world, making it an ideal location for brands to reach out to their target audience.<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" alt=\"social-media-statistics-Facebook\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Facebook-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Facebook-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Facebook-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Facebook.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Facebook-300x300.png\" class=\"wp-image-33405 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Facebook-300x300.png\" alt=\"social-media-statistics-Facebook\" class=\"wp-image-33405\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Facebook-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Facebook-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Facebook-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Facebook.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p><strong>17 \u2014 <\/strong>500 million people use Facebook Stories daily (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.searchenginejournal.com\/facebook-stories-have-500-million-daily-users-3-million-advertisers\/305179\/\">Search Engine Journal<\/a>, April 2019).\u00a0<\/p>\n<p><strong>18 \u2014 <\/strong>74% of Facebook users log in daily (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\">Pew<\/a><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\"> Research Center<\/a>, February 2019) <em>\u2014 Something to keep in mind when <\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/mention.com\/en\/blog\/guide-create-social-media-publishing-calendar\/\"><em>scheduling posts in advance<\/em><\/a><em>.<\/em><\/p>\n<p><strong>19 \u2014 <\/strong>The average Facebook user spends 38 minutes on the platform, daily (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/content\/instagrams-new-explore-ads-signal-potential-changes-to-organic-reach\">eMarketer<\/a>, April 2019).\u00a0<\/p>\n<p><strong>20 \u2014 <\/strong>Facebook is the 8th most downloaded app on the App Store (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/apple-publishes-listing-of-most-popular-apps-for-2019\/568398\/\">SocialMediaToday<\/a>, December 2019) \u2014 <em>Facebook Messenger is on the 5th position<\/em><\/p>\n<p><strong>21 \u2014 <\/strong>The average time spent on Facebook (desktop) is 11 minutes and 14 seconds per session (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/website\/facebook.com#overview\">SimilarWeb<\/a>, December 2019)<\/p>\n<p><strong>22 \u2014 <\/strong>52% of U.S. adults get news from Facebook (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.journalism.org\/2019\/10\/02\/americans-are-wary-of-the-role-social-media-sites-play-in-delivering-the-news\/\">Pew Research Center<\/a>, July 2019) \u2014<em> This opens the door for PR opportunities, <\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/mention.com\/en\/blog\/monitor-product-launch\/\"><em>product launches<\/em><\/a><em> and other types of key marketing campaigns you may run.<\/em><\/p>\n<p><strong>23 \u2014 <\/strong>1.4 billion people use Facebook Groups (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/news\/insights\/generation-z\">Facebook Data<\/a>, April 2019).<\/p>\n<h3>Facebook for businesses<\/h3>\n<p><strong>24 \u2014 <\/strong>64% of sales professionals say they\u2019re most active on Facebook for business purposes (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.linkedin.com\/sales-solutions\/b2b-sales-strategy-guides\/the-state-of-sales-2019-pocket-guide#\">Linkedin<\/a>, 2019)<\/p>\n<p><strong>25 \u2014 <\/strong>90M+ <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/mention.com\/en\/blog\/why-small-businesses-must-do-pr\/\">small businesses<\/a> use Facebook (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2018\/Q4\/Q4-2018-earnings-call-transcript.pdf\">Facebook<\/a>, January 2019).\u00a0<\/p>\n<p><strong>26 \u2014 <\/strong>94% of Facebook\u2019s advertising revenue comes from mobile usage (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2019\/Q2\/FB-Q2-2019-Earnings-Release.pdf\">Facebook<\/a>, July 2019) \u2014 <em>Mobile is a priority for Facebook. This means that you need to think and create your ads for mobile consumers, first.<\/em><\/p>\n<h3>Shopping and discovering products on Instagram<\/h3>\n<p><strong>27 \u2014 <\/strong>15% of U.S. Facebook users utilize the platform to find\/shop for products (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/chart\/226979\/social-media-activities-performed-by-us-social-media-users-by-platform-feb-2019-of-respondents\">eMarketer<\/a>, March 2019)<em> \u2014 Right behind Pinterest, leading the way with a whopping 47%.\u00a0<\/em><\/p>\n<h3>Engagement rates on Facebook<\/h3>\n<p><strong>28 \u2014 <\/strong>The median engagement rate for a post is 3.42% (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/934749\/average-facebook-page-user-engagement-rates-selected-posts-worldwide\/\">Statista<\/a>, Q3 2019)<\/p>\n<p><strong>29 \u2014 <\/strong>The median engagement rate for a video post is 6.04% (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/934749\/average-facebook-page-user-engagement-rates-selected-posts-worldwide\/\">Statista<\/a>, Q3 2019)<\/p>\n<h2>Twitter Statistics to Know for 2020<\/h2>\n<h3><strong>Usage of Twitter<\/strong><\/h3>\n<p><strong>30 \u2014 <\/strong>Twitter has 321M monthly active users (Twitter, February 2019).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" alt=\"social-media-statistics-Twitter\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Twitter-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Twitter-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Twitter-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Twitter.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Twitter-300x300.png\" class=\"wp-image-33423 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Twitter-300x300.png\" alt=\"social-media-statistics-Twitter\" class=\"wp-image-33423\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Twitter-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Twitter-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Twitter-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Twitter.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p><strong>31 \u2014 <\/strong>The average time spent on Twitter (desktop) is 10 minutes and 11 seconds per session (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/website\/twitter.com#overview\">SimilarWeb<\/a>, December 2019).<\/p>\n<p><strong>32 \u2014 <\/strong>22% of adults in the U.S. use Twitter (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\">Pew Research Center<\/a>, April 2019).<\/p>\n<p><strong>33 \u2014 <\/strong>44% of U.S. 18- to 24-year-olds use Twitter (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\">Pew Research Center<\/a>, April 2019).<\/p>\n<p><strong>34 \u2014 <\/strong>80% of U.S. tweets come from 10% of Twitter users (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\">Pew<\/a><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.pewinternet.org\/2019\/04\/24\/sizing-up-twitter-users\/\"> Research Center<\/a>, April 2019).<\/p>\n<p><strong>35 \u2014 <\/strong>17% of Americans get their news from Twitter (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.journalism.org\/2019\/10\/02\/americans-are-wary-of-the-role-social-media-sites-play-in-delivering-the-news\/\">Pew Research Center<\/a>, July 2019)<\/p>\n<h3>Twitter for businesses<\/h3>\n<p><strong>36 \u2014 <\/strong>25% of Twitter\u2019s most prolific users use scheduling software (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.pewinternet.org\/2019\/04\/24\/sizing-up-twitter-users\/\">Pew<\/a><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.journalism.org\/2019\/10\/02\/americans-are-wary-of-the-role-social-media-sites-play-in-delivering-the-news\/\"> Research Center<\/a>, April 2019).<\/p>\n<p><strong>37 \u2014 <\/strong>43% of sales professionals say they\u2019re most active on Twitter for business purposes (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.linkedin.com\/sales-solutions\/b2b-sales-strategy-guides\/the-state-of-sales-2019-pocket-guide#\">Linkedin<\/a>, 2019)<\/p>\n<h3>Engagement rates on Twitter<\/h3>\n<p><strong>38 \u2014 <\/strong>The median engagement rate for a tweet is 0.5% (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/mention.com\/en\/reports\/twitter\/engagement\/#2\">Mention<\/a>, 2018)<\/p>\n<p><strong>39 \u2014 <\/strong>Tweets with hashtags get 100% more engagement (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/cdn.cms-twdigitalassets.com\/content\/dam\/business-twitter\/resources\/agency-playbook-2019\/Twitter_Agency_Playbook_2019.pdf\">Twitter<\/a>, 2019) \u2014 To contrast this, our <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/mention.com\/en\/reports\/twitter\/hashtags\/#1\">latest Twitter study<\/a> shows that the more hashtags you use, the less engagement you\u2019ll generate.\u00a0<\/p>\n<p><strong>40 \u2014 <\/strong>Tweets with video get 10x the engagement (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/cdn.cms-twdigitalassets.com\/content\/dam\/business-twitter\/resources\/agency-playbook-2019\/Twitter_Agency_Playbook_2019.pdf\">Twitter<\/a>, 2019).\u00a0<\/p>\n<p><strong>41 \u2014 <\/strong>93% of video views on Twitter happen on mobile (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/cdn.cms-twdigitalassets.com\/content\/dam\/business-twitter\/resources\/agency-playbook-2019\/Twitter_Agency_Playbook_2019.pdf\">Twitter<\/a>, 2019).\u00a0<\/p>\n<h2>YouTube Statistics to Know for 2020<\/h2>\n<h3>Usage of YouTube<\/h3>\n<p><strong>42 \u2014 <\/strong>YouTube has 2B+ monthly active users (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\">YouTube<\/a>, January 2020) \u2014 <em>making it the 2nd most used social media platform, after Facebook.<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" alt=\"social-media-statistics-YouTube\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-YouTube-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-YouTube-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-YouTube-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-YouTube.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-YouTube-300x300.png\" class=\"wp-image-33426 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-YouTube-300x300.png\" alt=\"social-media-statistics-YouTube\" class=\"wp-image-33426\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-YouTube-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-YouTube-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-YouTube-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-YouTube.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p><strong>43 \u2014 <\/strong>The average time spent on YouTube (desktop) is 22 minutes and 53 seconds per session (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/website\/youtube.com#overview\">SimilarWeb<\/a>, December 2019)<\/p>\n<p><strong>44 \u2014 <\/strong>The average mobile session lasts more than 40 minutes (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\">YouTube<\/a>, January 2020)<\/p>\n<h3>YouTube for businesses<\/h3>\n<p><strong>45 \u2014 <\/strong>41% of sales professionals say they\u2019re most active on YouTube for business purposes (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.linkedin.com\/sales-solutions\/b2b-sales-strategy-guides\/the-state-of-sales-2019-pocket-guide#\">Linkedin<\/a>, 2019)<\/p>\n<h3>YouTube for influencers<\/h3>\n<p><strong>46 \u2014 <\/strong>\u201c<em>The number of channels earning six figures per year on YouTube grew more than 40% y\/y<\/em>\u201d (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\">YouTube<\/a>, January 2020).<\/p>\n<p><strong>47 \u2014 <\/strong>\u201c<em>The number of channels earning five figures per year on YouTube grew more than 50% y\/y<\/em>\u201c (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\">YouTube<\/a>, January 2020).<\/p>\n<p><strong>48 \u2014 <\/strong>\u201c<em>The number of channels with more than one million subscribers grew by more than 65% y\/y<\/em>\u201d (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\">YouTube<\/a>, January 2020).<\/p>\n<p><strong>49 \u2014 <\/strong>YouTube has paid over $2 billion to content creators who have chosen to monetize their videos (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\">YouTube<\/a>, January 2020).<\/p>\n<h3>YouTube on mobile<\/h3>\n<p><strong>50 \u2014 <\/strong>Over 70% of the platform\u2019s content consumption comes from mobile devices (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\">YouTube<\/a>, January 2020).<\/p>\n<p><strong>51 \u2014 <\/strong>1 billion hours are watched each day on YouTube (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\">YouTube<\/a>, January 2020).<\/p>\n<p><strong>52 \u2014 <\/strong>On average, there are <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/www.statisticbrain.com\/youtube-statistics\/\"><strong>1B mobile video views<\/strong><\/a> per day<\/p>\n<h2>LinkedIn Statistics to Know for 2020<\/h2>\n<h3>Usage of LinkedIn<\/h3>\n<p><strong>53 \u2014 <\/strong>LinkedIn has 310M+ monthly active users (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/wearesocial.com\/global-digital-report-2019\">We Are Social<\/a>, October 2019)<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" alt=\"social-media-statistics-LinkedIn\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-LinkedIn-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-LinkedIn-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-LinkedIn-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-LinkedIn.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-LinkedIn-300x300.png\" class=\"wp-image-33411 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-LinkedIn-300x300.png\" alt=\"social-media-statistics-LinkedIn\" class=\"wp-image-33411\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-LinkedIn-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-LinkedIn-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-LinkedIn-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-LinkedIn.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p><strong>54 \u2014 <\/strong>The average time spent on LinkedIn (desktop) is 7 minutes and 11 seconds per session (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/website\/linkedin.com#overview\">SimilarWeb<\/a>, December 2019)<\/p>\n<p><strong>55 \u2014 <\/strong>51% of US College Graduates use LinkedIn (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\">Pew Research Center<\/a>, February 2019)<\/p>\n<h3>Linkedin for businesses<\/h3>\n<p><strong>56 \u2014 <\/strong>There are 30M+ companies registered on LinkedIn (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/news.linkedin.com\/about-us#statistics\">Linkedin<\/a>, December 2019)<\/p>\n<p><strong>57 \u2014 <\/strong>There are 20M+ open jobs on LinkedIn (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/news.linkedin.com\/about-us#statistics\">Linkedin<\/a>, December 2019)<\/p>\n<p><strong>58 \u2014 <\/strong>LinkedIn is the second-most popular social media platform among B2B marketers (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.clickz.com\/the-social-media-channels-that-marketers-plan-to-use-in-12-months\/239821\/\">Social Media Examiner<\/a>, May 2019)<\/p>\n<p><strong>59 \u2014<\/strong> 70% of sales professionals say they\u2019re most active on LinkedIn for business purposes (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.linkedin.com\/sales-solutions\/b2b-sales-strategy-guides\/the-state-of-sales-2019-pocket-guide#\">Linkedin<\/a>, 2019)<\/p>\n<h3>LinkedIn on Mobile<\/h3>\n<p><strong>60 \u2014 <\/strong>57 percent of LinkedIn\u2019s traffic is mobile (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/audience\">Linkedin<\/a>, December 2019)<\/p>\n<h2>TikTok Statistics to Know for 2020<\/h2>\n<h3>Usage of TikTok<\/h3>\n<p><strong>61 \u2014 <\/strong>TikTok has 800M+ monthly active users (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/adage.com\/article\/tech\/leaked-pitch-deck-reveals-how-tiktok-trying-woo-brands\/2205906\">AdAge<\/a>, October 2019)<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" alt=\"social-media-statistics-TikTok\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-TikTok-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-TikTok-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-TikTok-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-TikTok.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-TikTok-300x300.png\" class=\"wp-image-33420 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-TikTok-300x300.png\" alt=\"social-media-statistics-TikTok\" class=\"wp-image-33420\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-TikTok-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-TikTok-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-TikTok-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-TikTok.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p><strong>62 \u2014 <\/strong>Over 500 million of TikTok\u2019s monthly active users are Chinese. (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/adage.com\/article\/tech\/leaked-pitch-deck-reveals-how-tiktok-trying-woo-brands\/2205906\">AdAge<\/a>, October 2019)<\/p>\n<p><strong>63 \u2014 <\/strong>The average time spent on TikTok (desktop) is 1 minute and 44 seconds per session (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/website\/tiktok.com#overview\">SimilarWeb<\/a>, December 2019)<\/p>\n<p><strong>64 \u2014 <\/strong>Roughly 50% of TikTok\u2019s global audience is under the age of 34 with 26% between 18 and 24. (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.marketingcharts.com\/digital\/social-media-108342\">MarketingCharts<\/a>, May 2019)<\/p>\n<h3>TikTok on Mobile<\/h3>\n<p><strong>65 \u2014 <\/strong>90% of TikTok users visit the app more than once per day. (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/blog.globalwebindex.com\/trends\/tiktok-music-social-media\/\">GlobalWebIndex<\/a>, January 2019)<\/p>\n<p><strong>66 \u2014 <\/strong>The average user spends 52 minutes per day on TikTok (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/sensortower.com\/\">BusinessOfApps<\/a>, February 2019)<\/p>\n<p><strong>67 \u2014 <\/strong>Users open the app eight times per day on average in the US (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/digiday.com\/marketing\/pitch-deck-how-tiktok-is-courting-u-s-ad-agencies\/\">Digiday<\/a>, February 2019)<\/p>\n<h3>Engagement rates on TikTok<\/h3>\n<p><strong>68 \u2014 <\/strong>The average engagement rate on Tiktok is 29% (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/mediakix.com\/blog\/top-tik-tok-statistics-demographics\/\">Mediakix<\/a>, 2019)<\/p>\n<h2>Pinterest Statistics to Know for 2020<\/h2>\n<h3>Usage of Pinterest<\/h3>\n<p><strong>69 \u2014 <\/strong>Pinterest has 300M+ monthly active users (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.pinterest.com\/en\">Pinterest<\/a>, December 2019)<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img decoding=\"async\" alt=\"social-media-statistics-Pinterest\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Pinterest-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Pinterest-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Pinterest-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Pinterest.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Pinterest-300x300.png\" class=\"wp-image-33417 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Pinterest-300x300.png\" alt=\"social-media-statistics-Pinterest\" class=\"wp-image-33417\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Pinterest-300x300.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Pinterest-150x150.png 150w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Pinterest-768x768.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/social-media-statistics-Pinterest.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/><\/noscript><\/figure>\n<\/div>\n<p><strong>70 \u2014 <\/strong>The average time spent on Pinterest (desktop) is 5 minutes and 4 seconds per session (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/website\/pinterest.com#overview\">SimilarWeb<\/a>, December 2019)<\/p>\n<p><strong>71 \u2014 <\/strong>70% of Pinterest users are women (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/wearesocial.com\/blog\/2019\/07\/global-social-media-users-pass-3-5-billion\">We Are Social<\/a>, July 2019)<\/p>\n<h3>Pinterest for Businesses<\/h3>\n<p><strong>72 \u2014 <\/strong>28 percent of marketers use Pinterest to market their brand\/products (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\">Statista<\/a>, January 2019)<\/p>\n<h3>Shopping and discovering products on Pinterest<\/h3>\n<p><strong>73 \u2014 <\/strong>47% of U.S. Pinterest users use the platform to find\/shop for products \u00a0(<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/chart\/226979\/social-media-activities-performed-by-us-social-media-users-by-platform-feb-2019-of-respondents\">eMarketer<\/a>, March 2019)<\/p>\n<p><strong>74 \u2014 <\/strong>82% of Pinterest\u2019s most active users say they have bought products after discovering them on the platform (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.pinterest.com\/sub\/business\/insights\/PinterestSeasonalInsights-2019.pdf\">Pinterest<\/a>, 2019).<\/p>\n<h3>Pinterest on Mobile<\/h3>\n<p><strong>75 \u2014 <\/strong>85% of MAUs are on Mobile (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/business.pinterest.com\/en\">Pinterest<\/a>, December 2019)<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Holiday Marketing Toolkit 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Holiday Marketing Toolkit 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" alt=\"Holiday Marketing Toolkit 2020\"\/><\/noscript><\/noscript><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>Contribute to this list!<\/h2>\n<p><em>If you want to contribute to making this list more exhaustive with your research(with significant data from 2019 or 2020 that you can source), please contact me at <\/em><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/mention.com\/mailto:clement+statistics@mention.com\"><em>clement+statistics@mention.com<\/em><\/a><em>. We will in turn link to your website.<\/em><\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/mention.com\/en\/blog\/social-media-statistics\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To build your brand, you need to understand and master the social media platforms praised by your target audience. For marketers, one way to do this is to follow tutorials \u2014 here\u2019s one to increase engagement with your brand on social media. But we also find it useful to look at plain data to better [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223818"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223818"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223818\/revisions"}],"predecessor-version":[{"id":224953,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223818\/revisions\/224953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223819"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}