{"id":223779,"date":"2020-03-13T06:48:42","date_gmt":"2020-03-13T01:18:42","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/how-to-make-your-podcast-seo-friendly\/"},"modified":"2020-04-18T17:10:43","modified_gmt":"2020-04-18T11:40:43","slug":"how-to-make-your-podcast-seo-friendly","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/how-to-make-your-podcast-seo-friendly\/","title":{"rendered":"How to Make Your Podcast SEO Friendly"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/03\/nptraffic.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>Podcasting.<\/p>\n<p>You\u2019ve heard about it before and I bet you\u2019ve even listened to a handful of podcasts. But you probably haven\u2019t created one yet.<\/p>\n<p><em>Just think of it this way\u2026<\/em><\/p>\n<p>There are over 1 billion blogs and roughly 7 billion people<br \/>\nin this world. That\u2019s 1 blog for every 7 people\u2026<\/p>\n<p>On the other hand, there are roughly <a href=\"https:\/\/musicoomph.com\/podcast-statistics\/\">700,000 podcasts<\/a>. That means there is only 1 podcast for every 10,000 people or so.<\/p>\n<p>Podcasting is 1,428 times less competitive than blogging.<\/p>\n<p><em>So, should you waste your time on podcasting?<\/em><\/p>\n<p>Well, let me ask you this\u2026 <em>do you want a new way to get more organic traffic from Google?<\/em><\/p>\n<p>I\u2019m guessing you said yes. But before I teach you how to do that, let me first break down some podcasting stats for you, in case you aren\u2019t convinced yet.<\/p>\n<p><span id=\"more-91541\"\/><\/p>\n<h2><strong>Is podcasting even worth it?<\/strong><\/h2>\n<p>From a marketing and monetization standpoint, podcasting isn\u2019t too bad.<\/p>\n<p>I have a podcast called <a href=\"https:\/\/marketingschool.io\/\">Marketing School<\/a> that I do with my buddy <a href=\"https:\/\/clickflow.com\/\">Eric Siu<\/a>. We haven\u2019t done much to market it and over time it\u2019s grown naturally.<\/p>\n<p>Here are the stats for the last month. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/marketingschoollistens.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/marketingschoollistens.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>We got 1,083,219 downloads or \u201clistens\u201d last month. To give you an idea of what that is worth, <a rel=\"nofollow\" href=\"https:\/\/dreamhost.com\/\">Dream Host<\/a> paid us $60,000 for an ad spot\u2026<\/p>\n<p>They\u2019ve also been paying us for a while, technically we have a 1-year contract worth $720,000.<\/p>\n<p>Now on top of the ad money, Eric and I both have gotten clients from our podcast. It\u2019s tough to say how much revenue we\u2019ve made from the podcast outside of advertising, but it is easy to say somewhere in the 7-figure range.<\/p>\n<p>Keep in mind, when I make money through ads or generate revenue for my <a href=\"https:\/\/npdigital.com\/\">ad agency<\/a>, there are costs so by no means does that revenue mean profit.<\/p>\n<p>Sadly, my expenses are really high, but I\u2019ll save that for a<br \/>\ndifferent post.<\/p>\n<p>But here is the cool thing: Eric and I only spend 3 hours a month to record podcast episodes for the entire month. So, the financial return for how much time we are spending is high.<\/p>\n<p>And if that doesn\u2019t convince you that you need to get into podcasting, <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/podcast-statistics\/\">here are some other stats that may<\/a>:<\/p>\n<ul>\n<li>32% of Americans listen to a podcast at least<br \/>\nonce a month.<\/li>\n<li>54% of listeners think about buying products advertised<br \/>\nin podcasts.<\/li>\n<li>Businesses spent $497 million on podcast ads in<br \/>\n2018 (probably much larger now).<\/li>\n<li><a href=\"https:\/\/www.statista.com\/chart\/15609\/podcast-audience-characteristics\/\">51%<br \/>\nof monthly active podcast listeners<\/a> have an annual household income of at<br \/>\nleast $75,000.<\/li>\n<\/ul>\n<p>If you haven\u2019t created a podcast, <a href=\"https:\/\/buffer.com\/resources\/podcasting-for-beginners\">this guide will<br \/>\nteach you how<\/a>. And <a href=\"https:\/\/neilpatel.com\/blog\/grow-your-podcast\/\">this<br \/>\none<\/a> will teach you how to get your first 10,000 downloads.<\/p>\n<p><em>Alright, and now for the interesting part\u2026<\/em><\/p>\n<h2><strong>How to get more SEO traffic through podcasting<\/strong><\/h2>\n<p>Back in 2019, Google saw how podcasts were growing at a rapid pace and they didn\u2019t want to miss out.<\/p>\n<p>They wanted people to continually use Google, even when it came to learning information that is given over audio format. So they decided to make a change to their search engine and algorithm and <a href=\"https:\/\/www.theverge.com\/2019\/8\/8\/20759394\/google-podcast-episodes-search-results-transcriber\">started to index podcasts and rank them<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/neilpatelpodcast.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/neilpatelpodcast.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>And depending on what you search for and the more specific you get, you\u2019ll even notice that Google is pulling out details from specific episodes. This clearly shows that they are able to transcribe the audio automatically.<\/p>\n<p>This shouldn\u2019t be too much of a shocker as they\u2019ve already had this technology for years. They use it on YouTube to figure out what a video is really about.<\/p>\n<p>But here is the thing, just recording a podcast and putting<br \/>\nit out there isn\u2019t going to get you a ton of search traffic.<\/p>\n<p><em>So how do you get more SEO traffic to your podcast?<\/em><\/p>\n<h3><strong>It starts with topics<\/strong><\/h3>\n<p>Podcasting is a lot like blogging.<\/p>\n<p>If you create a blog post on any random topic that no one<br \/>\ncares to read about, then you aren\u2019t going to generate much traffic\u2026 whether it<br \/>\nis from social or search.<\/p>\n<p>The same goes for podcasting. If you have an episode on a random topic that no one cares to listen to, then you won\u2019t get many downloads (or listens) and very little SEO traffic as well.<\/p>\n<p>Just look at the stats for a few of our episodes.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/episodestats.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/episodestats.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>Look at the screenshot above, you\u2019ll see some do better than<br \/>\nothers.<\/p>\n<p>For example, the episode on \u201c7 Secrets to Selling High Ticket Items\u201d didn\u2019t do as well as \u201cThe 7 Best Marketing Conferences 2020\u201d or even \u201cHow to Drive More Paid Signups In Your Funnel.\u201d<\/p>\n<p>You won\u2019t always be able to produce a hit for every podcast<br \/>\nyou release, but there is a simple strategy you can use to increase your success<br \/>\nrate.<\/p>\n<p>First, go to <a href=\"https:\/\/neilpatel.com\/ubersuggest\">Ubersuggest<\/a><br \/>\nand type in a keyword or phrase related to what your podcast is about.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/ubersuggest.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/ubersuggest.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>Once you type in your keyword or phrase, hit search.<\/p>\n<p>You\u2019ll land on a screen that looks something like this:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/keywordoverviewweight.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/keywordoverviewweight.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>Then in the left-hand navigation, click on the \u201cContent Ideas\u201d option.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/contentideasnav-1.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/contentideasnav-1.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>From there, you\u2019ll see a list of popular topics on the subject you are researching.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/contentideas-1.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/contentideas-1.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>This report breaks down popular blog posts based on social shares, SEO traffic, and backlinks.<\/p>\n<p>Typically, if a blog post has all 3, that means people like the topic. Even if it has only 2 out of the 3, it shows that people are interested in the topic.<\/p>\n<p>What we\u2019ve found is that if a topic has done well as a blog post, it usually does well as a podcast episode.<\/p>\n<p>See with the web, there are so many blogs, most topics have been beaten to death. But with podcasting, it is the opposite. Because there are very few podcasts, most topics haven\u2019t been covered.<\/p>\n<p>And if you take those beaten-to-death blog topics and turn them into podcast episodes, it is considered new, fresh content that people want to hear. And they tend to do really well.<\/p>\n<h3><strong>Now you have to dive into keywords<\/strong><\/h3>\n<p>Hopefully, you are still on the content ideas report and you\u2019ve found some ideas to go after.<\/p>\n<p>If not, just scroll down to the bottom of the Content Ideas report and keep clicking next\u2026 even if only a few numbers show, don\u2019t worry, there are millions of results and as you go to the next page, more pages will show up.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/pages.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/pages.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>Once you find a topic, I want you to click the \u201cKeywords\u201d button under the \u201cEstimated Visits\u201d column.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/contentideaskeywords-1.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/contentideaskeywords-1.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>This will give you more specific keywords to mention and so you can go even more in-depth during your podcast episode.<\/p>\n<p>Remember that Google is able to decipher your audio and knows what topics and keywords you are covering.<\/p>\n<p>So, when you mention a keyword within your podcast, your podcast episode is more likely to rank for that keyword or phrase.<\/p>\n<p>But there are a few things I\u2019ve learned through this whole process:<\/p>\n<ol>\n<li><strong>You don\u2019t have to keyword stuff<\/strong> \u2013 you don\u2019t have to mention a keyword 100 times or anything crazy if you want to rank well organically. Mention it whenever it is natural.<\/li>\n<li><strong>Episodes titles that contain popular keywords tend to do better<\/strong> \u2013 do your keyword research and include the right keywords within your title (I\u2019ll show you how in a bit).<\/li>\n<li><strong>Episode titles that contain questions do well<\/strong> \u2013 eventually, you\u2019ll also see these episodes perform even better because when people ask questions in the future on smart assistants like Alexa and Google Home, you\u2019ll eventually start to see them pull from podcasts.<\/li>\n<\/ol>\n<p>So how do you find the right keywords and questions to<br \/>\nincorporate into your podcasts?<\/p>\n<p>Head back to <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Ubersuggest<\/a> and type in a keyword or phrase related to a podcast episode you want to create. This should be a bit easier now because you\u2019ve already leveraged the Content Ideas report to come up with popular topics that people want to hear about. \ud83d\ude09<\/p>\n<p>This time, I want you to click on the \u201cKeyword Ideas\u201d report in the left-hand navigation.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/keywordideasnav-1.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/keywordideasnav-1.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>You\u2019ll then see a list of suggestions that look something like this. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/suggestions.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/suggestions.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>As you scroll down, you\u2019ll continually see more and more keywords.<\/p>\n<p>Don\u2019t worry about the CPC data, but you will want to look at the SEO difficulty score as the easier the score the better chances you will have of ranking your podcast episode on Google. Also, look at search volume\u2026 the higher the number the better as that means more potential listens.<\/p>\n<p>My recommendation for you is to target keywords and phrases that have an SEO difficulty of 40 or less.<\/p>\n<p>Once you have a list of keywords, I want you to click on the \u201cRelated\u201d navigational link on that report.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/relatedlink.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/relatedlink.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>Now, you\u2019ll see a much bigger keyword list.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/related-1.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/related-1.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>In this case, you\u2019ll see 405,513 related keywords that you can target. Again, ignore the CPC data but target keywords with an SEO difficulty of 40 or less and the more popular the keyword the better.<\/p>\n<p>Lastly, I want you to click on the \u201cQuestions\u201d navigational link\u2026<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/questionslink.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/questionslink.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>Then scroll through the list and you\u2019ll see a list of<br \/>\nquestions that you can target.<\/p>\n<p>According to Comscore, over <a href=\"https:\/\/econsultancy.com\/the-future-of-voice-search-2020-and-beyond\/\">50% of the searches are voice searches<\/a>. A large portion of those are questions, so covering them within your podcast or even labeling your titles based on questions is a great way to get more traffic.<\/p>\n<p>If you don\u2019t think going after questions is a good strategy<br \/>\nto get more traffic, just look at <a href=\"https:\/\/app.neilpatel.com\/en\/traffic_analyzer\/overview?domain=quora.com&amp;locId=2840&amp;lang=en&amp;type=organic\">Quora<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/quora.png\"\/><noscript><img decoding=\"async\" src=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2020\/02\/quora.png\" alt=\"\"\/><\/noscript><\/figure>\n<p>With roughly 111,114,424 estimated visits a month from Google, Quora is getting a lot of traffic by optimizing their site for question-related keywords.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><a href=\"https:\/\/www.similarweb.com\/website\/google.com\">Google<br \/>\nis the most popular site in the world<\/a>. Whether you love SEO or hate it, you<br \/>\nhave no choice but to leverage it.<\/p>\n<p>One way to get more SEO traffic is to write tons of content and leverage content marketing. It\u2019s a competitive approach and you should consider it.<\/p>\n<p>But another solution that\u2019s even easier is to create a podcast and rank it well on Google. <\/p>\n<p>And ideally, you should be doing both.<\/p>\n<p><em>Do you have a podcast? Have you tried ranking audio<br \/>\ncontent on Google?<\/em><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"http:\/\/feedproxy.google.com\/~r\/KISSmetrics\/~3\/6gAk83q8pxA\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcasting. You\u2019ve heard about it before and I bet you\u2019ve even listened to a handful of podcasts. But you probably haven\u2019t created one yet. Just think of it this way\u2026 There are over 1 billion blogs and roughly 7 billion people in this world. That\u2019s 1 blog for every 7 people\u2026 On the other hand, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223779"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223779"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223779\/revisions"}],"predecessor-version":[{"id":224964,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223779\/revisions\/224964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223780"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}