{"id":223765,"date":"2020-03-13T06:19:36","date_gmt":"2020-03-13T00:49:36","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/download-mention-x-hubspots-instagram-engagement-report-2020\/"},"modified":"2020-04-18T17:10:44","modified_gmt":"2020-04-18T11:40:44","slug":"download-mention-x-hubspots-instagram-engagement-report-2020","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/download-mention-x-hubspots-instagram-engagement-report-2020\/","title":{"rendered":"Download Mention x HubSpot\u2019s Instagram Engagement Report 2020"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Instagram is constantly changing. <\/p>\n<p>This is why<strong> we\u2019ve collected and studied \u2013 for the third year in a row \u2013 millions(80M+ this time) of Instagram posts to uncover the latest trends to help marketers make the best out of the platform in 2020.<\/strong><\/p>\n<p>After a successful collaboration in 2019, Mention teamed up with HubSpot once again to deliver a <strong><a href=\"https:\/\/offers.hubspot.com\/instagram-engagement-report-2020?utm_source=hscm-mention-ig-engagement-report-022020-blg\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"53 pages report combining both businesses\u2019 expertise (opens in a new tab)\">53 pages report combining both businesses\u2019 expertise<\/a><\/strong>.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Holiday Marketing Toolkit 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Holiday Marketing Toolkit 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" alt=\"Holiday Marketing Toolkit 2020\"\/><\/noscript><\/noscript><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>\u201c<em>We\u2019re iterating year after year. To date, this is the most comprehensive free report on behavioral trends you\u2019ll find about Instagram<\/em>.\u201d \u2013<strong>Thomas Legrand<\/strong>, Data Scientist @Mention<\/p>\n<h2><strong>So, what can you learn from Instagram for 2020?<\/strong><\/h2>\n<p>2019 has been a very interesting year for Instagram.<\/p>\n<h3><strong>The Facebook <em>family <\/em>is growing\u00a0<\/strong><\/h3>\n<p>First, <strong>Facebook is creating\u201c<em>sub-services<\/em>\u201d<\/strong> (Instagram, WhatsApp, Messenger). When opening applications belonging to Facebook, you\u2019re gently reminded that they are part of something bigger: Facebook.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family.png 999w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family-300x124.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family-768x317.png 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family.png\" class=\"wp-image-33573 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family.png\" alt=\"Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family\" class=\"wp-image-33573\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family.png 999w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family-300x124.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/02\/Mention-x-HubSpot-Instagram-Engagement-Report-2020-facebook-family-768x317.png 768w\" sizes=\"(max-width: 999px) 100vw, 999px\"\/><\/noscript><\/figure>\n<h4><strong>Why does it matter for your business?<\/strong><\/h4>\n<p><strong>The changes and updates announced on one platform today may affect the sister companies too<\/strong>.<\/p>\n<p>The Facebook Group is still trying to repair a somewhat damaged reputation after the Cambridge Analytica scandal. <\/p>\n<p><strong>For the last couple of years, Facebook has been juggling between implementing radical algorithm updates in their products to protect the end-users and not changing too much of a UX formula that works wonders<\/strong>.<\/p>\n<p>One of the most noticeable and bold experiments\/updates of 2019 was to hide the like counts for regular users of Instagram.\u00a0<\/p>\n<p>\u201c<em>We are very comfortable doing that if in the end, it makes people more comfortable expressing themselves and sharing on Instagram\u201d <\/em>\u2013<strong>Vishal Shah<\/strong> VP Product @Instagram<\/p>\n<p>This means that <strong>Instagram is not afraid to shuffle things<\/strong> to reinvent itself and offer the best possible experience for its users.<\/p>\n<h3><strong>A fast-growing &amp; engaged community<\/strong><\/h3>\n<p>What\u2019s more, with more than 1 billion monthly active users, <strong>brands cannot afford not to be on Instagram<\/strong>. Besides, the vast majority of those users are highly engaged with brands on the platform:<\/p>\n<ul>\n<li>90% of users follow a business on Instagram (<a target=\"_blank\" href=\"https:\/\/business.instagram.com\/\" rel=\"noreferrer noopener\">Instagram<\/a>, \u2014 December 2019)\u00a0<\/li>\n<li>200M+ Instagram users visit businesses\u2019 profiles each day (<a target=\"_blank\" href=\"https:\/\/business.instagram.com\/\" rel=\"noreferrer noopener\">Instagram<\/a>, \u2014 December 2019)<\/li>\n<\/ul>\n<p>Now, if there are already over 8 million <em>business accounts<\/em> (<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.adweek.com\/digital\/instagram-1-million-monthly-advertisers-8-million-business-profiles\/\">Adweek<\/a>), we know for a fact that not all of them have an effective Instagram strategy in place.<\/p>\n<p>With that being said, they need to understand what the changing trends are, how they can impact their business and <strong>what will help them break through this increasingly competitive space <\/strong><em>before<\/em> they invest in putting a strategy together.<\/p>\n<p>This is exactly why we created this <strong><em>3rd<\/em> report<\/strong> to provide our readers with the most up to date Instagram data and insights.<br \/>Here\u2019s a sneak peek.<\/p>\n<h3><strong>Hashtags: <\/strong><strong>some things don\u2019t change<\/strong><\/h3>\n<p>Instagram users have \u201cmatured\u201d. At least, the hashtag analysis we\u2019ve been running for the last 3 years shows that <em>Instagramers<\/em> tend to use the same hashtags, over and over again.<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"\">\n<tbody>\n<tr>\n<td>#<\/td>\n<td>Position 2017<\/td>\n<td>Position 2018<\/td>\n<td>Position 2019<\/td>\n<\/tr>\n<tr>\n<td><strong>#love<\/strong><\/td>\n<td><strong>1<\/strong><\/td>\n<td><strong>1<\/strong><\/td>\n<td><strong>1<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>#instagood<\/strong><\/td>\n<td><strong>2<\/strong><\/td>\n<td><strong>3<\/strong><\/td>\n<td><strong>3<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>#fashion<\/strong><\/td>\n<td><strong>3<\/strong><\/td>\n<td><strong>2<\/strong><\/td>\n<td><strong>4<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>#photooftheday<\/strong><\/td>\n<td><strong>4<\/strong><\/td>\n<td><strong>5<\/strong><\/td>\n<td><strong>6<\/strong><\/td>\n<\/tr>\n<tr>\n<td>#style<\/td>\n<td>5<\/td>\n<td>6<\/td>\n<td>12<\/td>\n<\/tr>\n<tr>\n<td>#fitness<\/td>\n<td>6<\/td>\n<td>16<\/td>\n<td>14<\/td>\n<\/tr>\n<tr>\n<td><strong>#picoftheday<\/strong><\/td>\n<td><strong>7<\/strong><\/td>\n<td><strong>11<\/strong><\/td>\n<td><strong>9<\/strong><\/td>\n<\/tr>\n<tr>\n<td>#beautiful<\/td>\n<td>8<\/td>\n<td>8<\/td>\n<td>11<\/td>\n<\/tr>\n<tr>\n<td>#repost<\/td>\n<td>9<\/td>\n<td>4<\/td>\n<td>15<\/td>\n<\/tr>\n<tr>\n<td><strong>#travel<\/strong><\/td>\n<td><strong>10<\/strong><\/td>\n<td><strong>13<\/strong><\/td>\n<td><strong>7<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h4><strong>What does it mean for businesses?<\/strong><\/h4>\n<p>It gives them editorial themes to follow.<\/p>\n<p>To succeed on Instagram, <strong>you need to share inspiring and <em>feel-good<\/em> content<\/strong>. The stagnation of the most used hashtags over the years confirms this trend.<\/p>\n<p>However, keep in mind that using the most used hashtags doesn\u2019t<strong> mean you\u2019ll trigger more engagement.<\/strong><\/p>\n<p>To learn more about how to best use hashtags to trigger engagement, discover the most engaging hashtags of 2019 and uncover the ideal amount of hashtags to include in a post, <strong><a href=\"https:\/\/offers.hubspot.com\/instagram-engagement-report-2020?utm_source=hscm-mention-ig-engagement-report-022020-blg\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"download the Instagram Engagement Report 2020 (opens in a new tab)\">download the Instagram Engagement Report 2020<\/a><\/strong>.<\/p>\n<h2><strong>Also in the report<\/strong><\/h2>\n<ul>\n<li><strong>Images vs. videos<\/strong>: Which one performs better in terms of engagement?<\/li>\n<li>Is<strong> tagging users<\/strong> effective in terms of boosting engagement?<\/li>\n<li><strong>How many hashtags<\/strong> should you use in your posts?<\/li>\n<li>What are the most tagged<strong> cities<\/strong> in the world?<\/li>\n<li><strong>Caption length vs. Engagement: <\/strong>How long should your posts be?<\/li>\n<li><strong>Time posted with highest average engagement: <\/strong>When should you post to generate more engagement?<\/li>\n<li><strong>Instagram Stories<\/strong>: What you need to know to create engaging Stories that drive conversions in 2020.<\/li>\n<li>And much, much more.<\/li>\n<\/ul>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Holiday Marketing Toolkit 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Holiday Marketing Toolkit 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" alt=\"Holiday Marketing Toolkit 2020\"\/><\/noscript><\/noscript><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code -->\n        <\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/mention.com\/en\/blog\/mention-hubspot-instagram-engagement-report-2020\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is constantly changing. This is why we\u2019ve collected and studied \u2013 for the third year in a row \u2013 millions(80M+ this time) of Instagram posts to uncover the latest trends to help marketers make the best out of the platform in 2020. After a successful collaboration in 2019, Mention teamed up with HubSpot once [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223765"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223765"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223765\/revisions"}],"predecessor-version":[{"id":224969,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223765\/revisions\/224969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223766"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}