{"id":223758,"date":"2020-03-13T04:55:22","date_gmt":"2020-03-12T23:25:22","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/10-creative-ways-to-improve-your-email-marketing-campaigns\/"},"modified":"2020-04-18T17:10:44","modified_gmt":"2020-04-18T11:40:44","slug":"10-creative-ways-to-improve-your-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/10-creative-ways-to-improve-your-email-marketing-campaigns\/","title":{"rendered":"10 Creative Ways to Improve Your Email Marketing Campaigns"},"content":{"rendered":"


\n<\/p>\n

\n

Say you\u2019re a
\nmarketer looking to improve your eCommerce sales. You\u2019ve already done the work
\nto get your business making more sales.<\/p>\n

You\u2019re part of the
\n98% of 28 million blogs<\/a> running their site on
\nthe most-preferred platform WordPress, you\u2019ve started an email list, you\u2019ve
\nstarted posting on social media, you start send weekly emails but\u2026nothing.<\/p>\n

Your open rates
\nand click-through rates are low. Conversions are close to none. And you can\u2019t
\nseem to figure out what you\u2019re doing wrong.<\/p>\n

This statistic
\nmight surprise you: about 270 billion emails<\/a> are being sent every day.
\nThat\u2019s a lot of competition vying for the average person\u2019s attention. And
\nchances are, your customer is the average person.<\/p>\n

And as a marketer, you already know email is the most profitable marketing platform, where ROI is 4,400%<\/a>. Think about it: what other media can you get up to $44 in revenue for every $1 you spend? Not social media is what we can say.<\/p>\n

\"Instagram

And if you\u2019ve been
\ndoing email marketing for a while, you might have noticed, over time, it gets
\nharder and harder to keep your engagement rates high. Consumers are blinded by
\nthe hundreds of emails they receive per day, often generic and not very
\npersonal. <\/p>\n

So if you want to
\nimprove your email marketing campaigns<\/a>, you might need to
\ngive your strategy a bit of a boost. Keep reading because, in this post, we
\ntalk about 10 creative ways to get better engagement and conversions from your
\nemail marketing.<\/p>\n

How to improve email marketing campaigns<\/h2>\n

Utilize behavioral-based segmentation<\/h3>\n

First and
\nforemost, you need to make sure your emails are highly targeted and relevant to
\nyour customers. A survey by Salesforce has found that 57% of consumers<\/a> are willing to exchange
\npersonal information if it means receiving personalized content and offers.<\/p>\n

What this means is
\nif you aren\u2019t segmenting consumers yet, you may be missing out.<\/p>\n

It\u2019s good practice
\nto use behavioral-based segmentation<\/a> in your email
\nmarketing strategy. By setting up your mailing list provider so that it lets
\nyou track your users\u2019 different interests, transaction histories, and the like,
\nyou\u2019re more likely to understand what kind of offers they\u2019ll appreciate more.<\/p>\n

By getting this
\nkind of information, you\u2019re able to send highly targeted emails and offers,
\nincreasing your chances of enjoying higher open rates<\/a> and click-throughs. <\/p>\n

\"improve-email-marketing-campaigns-targeting\"