{"id":223751,"date":"2020-03-13T02:52:50","date_gmt":"2020-03-12T21:22:50","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/6-tips-to-create-more-effective-instagram-video-stories\/"},"modified":"2020-04-18T17:10:44","modified_gmt":"2020-04-18T11:40:44","slug":"6-tips-to-create-more-effective-instagram-video-stories","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/6-tips-to-create-more-effective-instagram-video-stories\/","title":{"rendered":"6 Tips to Create (more) Effective Instagram Video Stories"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><strong><em>You can get 2-3X more engagements<br \/>\nwith Instagram Stories posts compared to regular content, according to <\/em><\/strong><a href=\"https:\/\/adespresso.com\/?p=54649\"><strong><em>agencies<\/em><\/strong><\/a><strong><em>. <\/em><\/strong><\/p>\n<p>In the past decade, the word \u2018story\u2019 was often associated with fiction novels or even fairytales. Fast forward to this generation; Stories are the \u2018it\u2019 thing using which people share their life with their friends, followers, and fans. Even though Stories is a relatively new feature, there are about <a href=\"https:\/\/offers.hubspot.com\/instagram-engagement-report-2020?utm_source=hscm-mention-ig-engagement-report-022020-blg\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"500 million people (opens in a new tab)\">500 million people<\/a> who use it daily! Snapchat was the first application to introduce this feature, wherein people could share a post, and it would disappear after 24 hours. <\/p>\n<p><strong>Instagram was quick to follow but did it better. <\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"01-create-effective-instagram-video-stories\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/01-create-effective-instagram-video-stories.png 974w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/01-create-effective-instagram-video-stories-300x168.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/01-create-effective-instagram-video-stories-768x431.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/01-create-effective-instagram-video-stories.png\" class=\"wp-image-33754 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/01-create-effective-instagram-video-stories.png\" alt=\"01-create-effective-instagram-video-stories\" class=\"wp-image-33754\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/01-create-effective-instagram-video-stories.png 974w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/01-create-effective-instagram-video-stories-300x168.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/01-create-effective-instagram-video-stories-768x431.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\"\/><\/noscript><\/figure>\n<p>Brands have already started making the shift to find ways to connect with users, for which <a href=\"https:\/\/www.srvmedia.com\/blog\/instagram-levelling-field-small-players-market\/\">Instagram is one of the top platforms<\/a>. With more people using Stories so often to communicate, brands have started leveraging their relationships with consumers through this platform. Half <a href=\"https:\/\/techcrunch.com\/2017\/08\/02\/instagram-stories-anniversary\/\">of the Instagram business users<\/a> post stories, and one in five of those posts leads to a direct message from users. <\/p>\n<p>A lot of brands have already seen success by regularly publishing content on this platform. <a href=\"https:\/\/digiday.com\/media\/insider-betting-instagram-stories-instead-snapchat\/\">Insider<\/a>, the American online media company, received 18 million video views on Instagram across seven of their accounts, with the most popular being Insider, Insider Food, and Insider Design. Of these 18 million views, 5.2 million views were generated solely through Instagram stories. <\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" alt=\"Instagram Engagement Report 2020\"\/><\/noscript><\/noscript><\/noscript><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Similarly, Cond\u00e9<br \/>\nNast-owned publisher <a href=\"https:\/\/digiday.com\/media\/instagram-stories-became-growth-engine-teen-vogues-wokeletter\/\">Teen Vogue<\/a>, weekly<br \/>\nnews &amp; politics-focused newsletter, too, witnessed its largest growth in<br \/>\nsubscribers since they started using Instagram Stories. Terron Moore, the<br \/>\ndirector of social media at Teen Vogue and Allure, said, \u201cInstagram Stories<br \/>\nfelt like a natural fit.\u201d <\/p>\n<p><strong>But, why do Instagram Stories result in these success<br \/>\nstories? <\/strong><\/p>\n<h2>Use Instagram Stories<br \/>\nto grow brand awareness<\/h2>\n<p><a href=\"https:\/\/www.inc.com\/melanie-curtin\/are-you-on-your-phone-too-much-average-person-spends-this-many-hours-on-it-every-day.html\">Did you know<\/a> that<br \/>\nthe average person spends four hours every day on their mobile phones, out of<br \/>\nwhich half of the time is spent on social media platforms? Most people are<br \/>\naddicted to social media, and Stories are the perfect type of content to view<br \/>\non their mobile devices as they are quick, engaging, and suited for a<br \/>\nmobile-viewing experience. <\/p>\n<p>Moreover, considering Instagram<br \/>\nStories are presented in an ephemeral format, it lowers the formality and<br \/>\nanonymity between brands and users and makes the whole experience more fun and<br \/>\ncasual. <\/p>\n<p>That being said, the<br \/>\nmarket is oversaturated, with many brands already using this platform to<br \/>\nconnect with their consumers. So, it can be increasingly difficult for new<br \/>\nbrands or individuals to replicate the successes of companies who have been at<br \/>\nit since the beginning. <\/p>\n<p>For such brands, it\u2019s<br \/>\nessential to be in the know-how by understanding how Instagram Stories work and<br \/>\nwhich tactics they should adopt for best results. <\/p>\n<p>So, without any further<br \/>\nado, lets dive right into the best tactics you could use to create Stories that<br \/>\nusers will surely love! <\/p>\n<h2>Tactics to create an<br \/>\nInstagram Story that viewers will love<\/h2>\n<p>Instagram Stories are a great way not only to keep your current and loyal followers engaged, and if done right, it can also lead to new audiences discovering and loving your brand. Using the tactics given below, you can create Stories that leave a lasting impression on viewers.<strong>\u00a0<\/strong><\/p>\n<h3><strong>1.<br \/>\nLess is more, it really is! <\/strong><\/h3>\n<p>Even though there are no<br \/>\nspecific rules to follow when it comes to the text you use in your Instagram<br \/>\nStories, you still need to be mindful of the number of words used. <\/p>\n<p>It is recommended to use<br \/>\nfewer words as it could confuse users, prompting them to swipe away from your<br \/>\nStory before you get the message across. You should use text overlays and<br \/>\nsubtitles to add clarity to your posts; however, don\u2019t cram the content as it<br \/>\nmay lead to damaging good creatives. <\/p>\n<p>Speaking about text<br \/>\nplacement, it\u2019s recommended to place your text messaging either on the center<br \/>\nor bottom part of the screen. Moreover, keep your text informative and generic,<br \/>\ninstead of promotional or spammy. Your text should immediately communicate the<br \/>\ncore of your message and encourage users to swipe up to view more about your<br \/>\nbrand, as users are used to scrolling quickly through their feeds. <\/p>\n<p><strong>In short, keep your text direct and straightforward. <\/strong><\/p>\n<p>While creating the copy,<br \/>\nanswer these four questions: <\/p>\n<p>People<br \/>\nneed to see the value in it. <\/p>\n<p>Users<br \/>\nneed to see the promise of a unique benefit.<\/p>\n<p>The<br \/>\ntext should lead the viewer to act now. <\/p>\n<p>A brand that has used<br \/>\nthis tactic effectively is Daily Harvest, as it concisely posts critical<br \/>\ninformation.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"02-create-effective-instagram-video-stories\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/02-create-effective-instagram-video-stories.png 412w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/02-create-effective-instagram-video-stories-168x300.png 168w\" sizes=\"(max-width: 412px) 100vw, 412px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/02-create-effective-instagram-video-stories.png\" class=\"wp-image-33751 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/02-create-effective-instagram-video-stories.png\" alt=\"02-create-effective-instagram-video-stories\" class=\"wp-image-33751\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/02-create-effective-instagram-video-stories.png 412w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/02-create-effective-instagram-video-stories-168x300.png 168w\" sizes=\"(max-width: 412px) 100vw, 412px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.daily-harvest.com\/\">Source<\/a><strong\/><\/p>\n<h3><strong>2.<br \/>\nUse the power of FOMO<\/strong><\/h3>\n<p>According to a survey<br \/>\nconducted by the <a href=\"https:\/\/www.entrepreneur.com\/article\/237566\">Entrepreneur<\/a>, 69% of millennials feel a sense of loss when they don\u2019t<br \/>\nattend an event of some kind. This mindset gave birth to brands offering<br \/>\nmind-blowing deals to their audiences for a short period.\u00a0 <\/p>\n<p>That being said, with<br \/>\nthe disappearing nature of Instagram Stories, added to the limited period<br \/>\noffer, an extra level of excitement and urgency is created for the consumer,<br \/>\nurging them to act before the opportunity vanishes. <\/p>\n<p>Research shows that a<br \/>\nstaggering 69% of millennials feel a sense of loss when they can\u2019t attend some<br \/>\nsort of event.<\/p>\n<p><strong>Increase the pressure to click by offering your audience<br \/>\ndeals they can\u2019t refuse within an already immediate format!<\/strong><\/p>\n<p>Like Sponsored Snaps,<br \/>\nthe disappearing nature of Instagram Stories adds an extra level of excitement<br \/>\nand urgency, prompting viewers to act before opportunities vanish. <\/p>\n<p>For example, you should<br \/>\nuse phrases like \u201climited time offer\u201d or \u201cavailable to the first 50 customers<br \/>\nto attract the attention of your customers and compelling them to purchase what<br \/>\nyou have to offer without thinking twice. <\/p>\n<p>While this is a great<br \/>\nstrategy when you\u2019re selling a product or a service, the same can also be<br \/>\napplied for urging customers to interact with your brand simply. For example,<br \/>\nyou can use phrases like \u201cCall Us Now\u201d or Try It Free Today\u201d to give people a<br \/>\nsense of urgency that they could be missing out on something special.<\/p>\n<p>Postmates is a company<br \/>\nthat utilizes this tactic to great effect quite frequently. They use their<br \/>\nStory to not only play a short video about their brand but use it further to<br \/>\npresent an enticing, short-lived opportunity. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"03-create-effective-instagram-video-stories\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/03-create-effective-instagram-video-stories.png 312w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/03-create-effective-instagram-video-stories-169x300.png 169w\" sizes=\"(max-width: 312px) 100vw, 312px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/03-create-effective-instagram-video-stories.png\" class=\"wp-image-33748 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/03-create-effective-instagram-video-stories.png\" alt=\"03-create-effective-instagram-video-stories\" class=\"wp-image-33748\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/03-create-effective-instagram-video-stories.png 312w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/03-create-effective-instagram-video-stories-169x300.png 169w\" sizes=\"(max-width: 312px) 100vw, 312px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.facebook.com\/Postmates\/\">Source<\/a><\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" alt=\"Instagram Engagement Report 2020\"\/><\/noscript><\/noscript><\/noscript><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>3.<br \/>\nCan they see the Story? <\/strong><\/h3>\n<p>Did you know that <a href=\"https:\/\/www.scientiamobile.com\/how-do-mobile-video-viewers-hold-their-phone\/\">82.5%<\/a> of users<br \/>\nviewing videos on any platform hold their smartphones in portrait orientation? <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"04-create-effective-instagram-video-stories\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/04-create-effective-instagram-video-stories.png 974w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/04-create-effective-instagram-video-stories-300x153.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/04-create-effective-instagram-video-stories-768x392.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/04-create-effective-instagram-video-stories.png\" class=\"wp-image-33745 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/04-create-effective-instagram-video-stories.png\" alt=\"04-create-effective-instagram-video-stories\" class=\"wp-image-33745\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/04-create-effective-instagram-video-stories.png 974w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/04-create-effective-instagram-video-stories-300x153.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/04-create-effective-instagram-video-stories-768x392.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\"\/><\/noscript><\/figure>\n<p>If you want to optimize<br \/>\nyour content from a mobile-first perspective, you need to consider vertical<br \/>\nviewing too. What you need to remember is that you must keep the vertical view<br \/>\nin mind right from the beginning, while creating the content. If not, you will<br \/>\nhave to adapt and edit content written in another format to fit properly in<br \/>\nportrait orientation. <\/p>\n<p>Warby Parker, a retailer<br \/>\nof prescription glasses and sunglasses, has nailed this strategy in its <a href=\"https:\/\/www.instagram.com\/stories\/highlights\/18061729969038953\/\">Stories content<\/a>:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"05-create-effective-instagram-video-stories\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/05-create-effective-instagram-video-stories.png 831w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/05-create-effective-instagram-video-stories-300x177.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/05-create-effective-instagram-video-stories-768x454.png 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/05-create-effective-instagram-video-stories.png\" class=\"wp-image-33742 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/05-create-effective-instagram-video-stories.png\" alt=\"05-create-effective-instagram-video-stories\" class=\"wp-image-33742\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/05-create-effective-instagram-video-stories.png 831w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/05-create-effective-instagram-video-stories-300x177.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/05-create-effective-instagram-video-stories-768x454.png 768w\" sizes=\"(max-width: 831px) 100vw, 831px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/18061729969038953\/\">Source<\/a><\/p>\n<h3><strong>4.<br \/>\nWho doesn\u2019t love a reward? <\/strong><\/h3>\n<p>Audiences like<br \/>\ninteractive content, as it\u2019s an excellent way for them to connect with your<br \/>\nbrand. But, what they love is interactive content wherein they get the<br \/>\nopportunity to win something. <\/p>\n<p><strong>After all, everyone loves a reward! <\/strong><\/p>\n<p>Contests and quizzes<br \/>\nhave always had a great turnover rate for brands as they have been largely<br \/>\nsuccessful in gaining clicks, likes, and driving conversions. Forget all the<br \/>\ncatchy one-liners and super HD images, merely offering a tantalizing reward is<br \/>\nall that\u2019s needed to lead viewers to make a swipe up. <\/p>\n<p>Every user,<br \/>\nsubconsciously, always wonders what\u2019s in it for them, whenever a brand urges<br \/>\nthem to take action. Hence, your Story should offer to solve their problems or<br \/>\nsatisfy their wants. That\u2019s where the rewards come in. <\/p>\n<p>The word of caution,<br \/>\nhowever, is that this strategy could lead to a higher cost for customer<br \/>\nacquisition. However, with the return on investment, paying the higher cost for<br \/>\na short duration initially is worth it in the long-run. <\/p>\n<p>Here are some<br \/>\neasy-to-snag rewards you can offer Instagram users:<\/p>\n<ul>\n<li>Percentage of discounts<\/li>\n<li>Dollar value discounts<\/li>\n<li>Free shipping<\/li>\n<li>Free downloads <\/li>\n<li>Weekly or monthly discounts<\/li>\n<li>Pre-launch offers<\/li>\n<li>Holiday and seasonal deals<\/li>\n<li>Abandoned cart incentives<\/li>\n<li>Referral incentives<\/li>\n<\/ul>\n<p>Dear Frances, a<br \/>\nLondon-based luxury shoemaker made use of this strategy with the help of<br \/>\nbeautiful images and texts. The company offered a special deal with a clear<br \/>\ncall-to-action, which turned out to be a resounding success. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"07-create-effective-instagram-video-stories\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/06-create-effective-instagram-video-stories.png 220w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/06-create-effective-instagram-video-stories-168x300.png 168w\" sizes=\"(max-width: 220px) 100vw, 220px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/06-create-effective-instagram-video-stories.png\" class=\"wp-image-33739 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/06-create-effective-instagram-video-stories.png\" alt=\"07-create-effective-instagram-video-stories\" class=\"wp-image-33739\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/06-create-effective-instagram-video-stories.png 220w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/06-create-effective-instagram-video-stories-168x300.png 168w\" sizes=\"(max-width: 220px) 100vw, 220px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/business.instagram.com\/success\/dear-frances\">Source<\/a><\/p>\n<h3><strong>5.<br \/>\nCTAs for life (and visibility, of course!) <\/strong><\/h3>\n<p>You may have the best of<br \/>\ncontent and visuals, with the most catchy audio tune. However, CTAs are the<br \/>\nmasters of this game. You don\u2019t want to hold back when it comes to urging<br \/>\ncustomers to take the action you want from them. <\/p>\n<p>Most brands don\u2019t<br \/>\nprovide proper CTAs as they are either hoping that the customer knows what to<br \/>\ndo, or that they don\u2019t want to come across as pushy. However, you need the CTA<br \/>\nto be clear, confident, and catchy, as it maximizes the outcome of this<br \/>\ncampaign. <\/p>\n<p>One brand that excels at<br \/>\nthis game is <a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17857139779339677\/\">Red Bull<\/a>:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"07-create-effective-instagram-video-stories\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/07-create-effective-instagram-video-stories.png 974w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/07-create-effective-instagram-video-stories-300x176.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/07-create-effective-instagram-video-stories-768x451.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/07-create-effective-instagram-video-stories.png\" class=\"wp-image-33736 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/07-create-effective-instagram-video-stories.png\" alt=\"07-create-effective-instagram-video-stories\" class=\"wp-image-33736\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/07-create-effective-instagram-video-stories.png 974w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/07-create-effective-instagram-video-stories-300x176.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/07-create-effective-instagram-video-stories-768x451.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17857139779339677\/\">source<\/a><\/p>\n<h3><strong>6.<br \/>\nOnly if they know you, will they watch you <\/strong><\/h3>\n<p>With a host of brands<br \/>\nadvertising to customers and trying to engage with them, it can be difficult<br \/>\nfor you to distinguish yourself by simply posting catchphrases and<br \/>\ngreat-looking designs. <\/p>\n<p>To stand out from the<br \/>\ncrowd, you need the customer to connect with your brand and appreciate your<br \/>\ncompany\u2019s mission &amp; vision. Instagram Stories are a great way to give<br \/>\npeople a look into your story and add a new dimension to their understanding of<br \/>\nyour product or service. This helps users feel more connected to your brand,<br \/>\nthereby increasing brand loyalty and the chances of them making a<br \/>\npurchase.\u00a0 <\/p>\n<p>Mentioned below are a<br \/>\ncouple of types of posts that can help \u2018humanize\u2019 your brand from the<br \/>\naudience\u2019s perspective: <\/p>\n<p><strong>The spotlight needs to be on your people <\/strong><\/p>\n<p>Leverage the power of<br \/>\nthe human-touch to wow your audience by introducing the people behind the<br \/>\ncreation of your brand, be it the company owner, employees, or even brand<br \/>\nadvocates. <\/p>\n<p><strong>Show them what\u2019s unique about you <\/strong><\/p>\n<p>This is your Story.<br \/>\nHence, you need to make the most of it. Do you have a unique work environment<br \/>\nor are using advanced technology? If yes, make sure you showcase these as they<br \/>\nhelp you stand apart from the crowd. <\/p>\n<p><strong>Let your product own the space<\/strong><\/p>\n<p>With the help of<br \/>\ncaptivating storytelling and great visuals, you need to showcase your<br \/>\nofferings. This will help create curiosity among users and nudge them to make a<br \/>\npurchase. <\/p>\n<p><strong>Nothing works better than a sneak-peak <\/strong><\/p>\n<p>Are you working on<br \/>\nsomething new? Maybe a new clothesline or a new product? Tell your audience about<br \/>\nit by giving them a quick sneak-peak. <\/p>\n<p>Calvin Klein made great<br \/>\nuse of this strategy as it took its viewers backstage and gave an exclusive of<br \/>\nhow things work with Stranger Things\u2019 star Millie Bobby Brown. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"08-create-effective-instagram-video-stories\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/08-create-effective-instagram-video-stories.png 389w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/08-create-effective-instagram-video-stories-180x300.png 180w\" sizes=\"(max-width: 389px) 100vw, 389px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/08-create-effective-instagram-video-stories.png\" class=\"wp-image-33733 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/08-create-effective-instagram-video-stories.png\" alt=\"08-create-effective-instagram-video-stories\" class=\"wp-image-33733\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/08-create-effective-instagram-video-stories.png 389w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/08-create-effective-instagram-video-stories-180x300.png 180w\" sizes=\"(max-width: 389px) 100vw, 389px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/business.instagram.com\/success\/calvin-klein?locale=en_GB\">Source<\/a> <\/p>\n<h2>And, in the end\u2026<\/h2>\n<p>The digital world is forever shifting and changing. For now, Stories are ruling, and by the looks of it, they are here for a while. So, this is your chance to align your goals to this platform and take advantage of this immersive format. You get the opportunity to talk to your audience in a distraction-free environment and connect with them through direct-response outcomes. Just follow these tactics to get the best of Instagram Stories:<\/p>\n<p><strong>A quick recap<\/strong><\/p>\n<ul>\n<li>Keep it simple. You want to engage your users, not confuse them. Mind the word count<\/li>\n<li>People hate missing out on things. Make sure you use this to your advantage <\/li>\n<li>Most people watch videos in portrait orientation, so ensure your video is optimized in that manner for a great viewing experience <\/li>\n<li>Give your customers a reward to encourage them to interact with you <\/li>\n<li>Tell your customer exactly what you want them to do instead of hoping that they just read between the lines <\/li>\n<li>Tell your story to the customer. Show the human side of your brand<\/li>\n<\/ul>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" alt=\"Instagram Engagement Report 2020\"\/><\/noscript><\/noscript><\/noscript><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Armed with these best<br \/>\npractices, you will have all the chips in your hand to create the best Stories<br \/>\nto help you stand out from the crowd!<\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/mention.com\/en\/blog\/create-effective-instagram-video-stories\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can get 2-3X more engagements with Instagram Stories posts compared to regular content, according to agencies. In the past decade, the word \u2018story\u2019 was often associated with fiction novels or even fairytales. Fast forward to this generation; Stories are the \u2018it\u2019 thing using which people share their life with their friends, followers, and fans. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223751"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223751"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223751\/revisions"}],"predecessor-version":[{"id":224977,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223751\/revisions\/224977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223752"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}