{"id":223737,"date":"2020-03-12T21:55:22","date_gmt":"2020-03-12T16:25:22","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/satiate-your-hunger-learn-how-to-create-digestible-content\/"},"modified":"2020-04-18T17:10:44","modified_gmt":"2020-04-18T11:40:44","slug":"satiate-your-hunger-learn-how-to-create-digestible-content","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/satiate-your-hunger-learn-how-to-create-digestible-content\/","title":{"rendered":"Satiate Your Hunger: Learn How to Create Digestible Content"},"content":{"rendered":"


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How long is your attention span?<\/p>\n

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People\u2019s attention spans <\/a>\u2013 especially online \u2013 lessen each day. In fact, Microsoft thinks our attention span is about 8 seconds<\/a>, maybe 12 on a good day. If a website is slow to load, your attention span might drop to 3 seconds<\/a>. Which poses a big, ugly question for content marketers: how do you get your message across? The answer is quick, digestible content.<\/p>\n

In this post, we\u2019ll take a look at what digestible content means; what forms it can take; and how to create it. Get ready to create more, share more, and see more engagement with your online content strategy!<\/p>\n

What is digestible content?<\/h1>\n

Digestible content is short content which your viewers can consume and process easily.<\/p>\n

Think about the difference between a trailer and a full-length feature film. Yes, the film has lots of extra detail and excitement. But the trailer takes two minutes to watch and tells you the essentials of the story. It gets you excited about the movie and encourages you to show up for the full feature.<\/p>\n

Digestible content works the same way. Whether it\u2019s a video, infographic, short form article or even a simple tweet, it conveys a key message to your audience in the shortest time possible. And because digestible content is short, it can easily be shared, repurposed, or used as a conversation starter.<\/p>\n

Of course, there is still a place for long-form content. There\u2019s something very satisfying about sitting down to stream a whole TV series, or working your way through a long-read article with a good cup of coffee. But before anyone will engage with your long-form content, you need to show them that your ideas have value. You need short, digestible content which people can discover, share, and celebrate. Then they\u2019ll be interested in something more.<\/p>\n

Think of this as the \u201cHansel and Gretel\u201d strategy. First, you share little breadcrumbs of digestible content to draw people in. Then, they follow the trail of breadcrumbs all the way back to your delicious, information-packed gingerbread house.\u00a0<\/p>\n

\"gingerbread<\/div>\n

(Yes, you\u2019re the wicked witch in this analogy, but try not to worry about it.)<\/p>\n

As you might have guessed by now, digestible content is especially well-suited to social media. It\u2019s designed for people to discover, share, and finally follow the trail back to your store or website. So when you develop digestible content, you should always be thinking about how people might comment or interact with it online.<\/p>\n

6 types of digestible content you should be creating<\/h2>\n

To sum up: digestible content fulfils several different roles.<\/p>\n

Your digestible content should:<\/strong><\/p>\n