{"id":223735,"date":"2020-03-12T21:32:17","date_gmt":"2020-03-12T16:02:17","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/15-reasons-why-innocent-drinks-social-media-strategy-is-awesome\/"},"modified":"2020-04-18T17:10:44","modified_gmt":"2020-04-18T11:40:44","slug":"15-reasons-why-innocent-drinks-social-media-strategy-is-awesome","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/15-reasons-why-innocent-drinks-social-media-strategy-is-awesome\/","title":{"rendered":"15 Reasons Why Innocent Drinks&#8217; Social Media Strategy is Awesome"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Providing an amazing product or service is no longer enough to grow your business. <\/p>\n<p>As almost every industry evolves and spreads to social networks, it\u2019s becoming more difficult to stand out from the competition.<\/p>\n<p>At the same time, the killer marketing strategy<br \/>\nacross different social networks offers numerous benefits, from increased brand<br \/>\nawareness and website traffic to generate more sales. <a href=\"https:\/\/www.socialmediaexaminer.com\/small-businesses-benefit-most-from-social-media-study-reveals\/\">75 percent of marketers<\/a> say their social media<br \/>\nefforts have resulted in increased site traffic. At the same time, more than <a href=\"https:\/\/www.mdgadvertising.com\/marketing-insights\/infographics\/infographic-the-roi-of-social-media-2\/\">50 percent of marketers<\/a> see social media as a<br \/>\ndriver of increased sales. In other words, the benefits are endless with a<br \/>\nwell-executed social media strategy. <\/p>\n<p>How to draw up an excellent growth plan when every social network requires its own set of best practices? If you\u2019ve already googled something like \u2018<a rel=\"noreferrer noopener\" aria-label=\"social media strategy (opens in a new tab)\" href=\"https:\/\/mention.com\/en\/blog\/social-media-marketing-2020\/\" target=\"_blank\">social media strategy<\/a>\u2019, you understand that all of this information can be incredibly overwhelming. Different post types, thorough posting time and frequency and everything in between don\u2019t help you get nearer to explaining what you actually should do.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" alt=\"Instagram Engagement Report 2020\"\/><\/noscript><\/noscript><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>The best solution here is to start by<br \/>\nanalyzing companies who crush competitors on social media. Learn from these<br \/>\nsocial media leaders what helps them win on social networks. And then, use this<br \/>\nknowledge to build your own marketing strategy. That not only will help you be<br \/>\nmore productive but also help you achieve your business objectives faster.<\/p>\n<p>Here are the best social media practices that <a href=\"https:\/\/www.innocentdrinks.co.uk\/\">Innocent<\/a>,<br \/>\na company that specializes in making healthy drinks, uses to beat the<br \/>\ncompetition and take the lead. Take them as a step-by-step guide to boost your<br \/>\nsocial media strategy.<\/p>\n<h3>Establish your brand<\/h3>\n<p>Differentiating your company from business<br \/>\nrivals in a crowded market place starts with your brand. A strong brand builds<br \/>\ntrust and loyalty in the long run. Also, having your own brand for your company<br \/>\nmakes it easier for prospects to remember you. As a result, they will find you<br \/>\nfaster when they are ready to purchase. <\/p>\n<p>The ground elements of every brand is a<br \/>\nbusiness name and logo. Use your brand name and logo on all of your social<br \/>\nmedia accounts. Remember that from the website to social networks, your online<br \/>\npresence should be consistent.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-01\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-01.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-01-300x175.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-01-768x447.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-01.png\" class=\"wp-image-33828 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-01.png\" alt=\"Innocent-Drinks-social-media-strategy-01\" class=\"wp-image-33828\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-01.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-01-300x175.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-01-768x447.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.facebook.com\/innocent.drinks\"><em>Innocent\u2019s Facebook page<\/em><\/a><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-02\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-02.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-02-300x140.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-02-768x357.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-02.png\" class=\"wp-image-33831 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-02.png\" alt=\"Innocent-Drinks-social-media-strategy-02\" class=\"wp-image-33831\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-02.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-02-300x140.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-02-768x357.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.innocentdrinks.co.uk\/\"><em>Innocent\u2019s website<\/em><\/a><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-03\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-03.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-03-300x201.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-03-768x514.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-03.png\" class=\"wp-image-33834 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-03.png\" alt=\"Innocent-Drinks-social-media-strategy-03\" class=\"wp-image-33834\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-03.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-03-300x201.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-03-768x514.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/twitter.com\/innocent\"><em>Innocent\u2019s Twitter account<\/em><\/a><\/p>\n<h3>Create captivating social media<br \/>\nprofiles<\/h3>\n<p>Your business accounts on social networks are<br \/>\nan opportunity to present your brand and message in a real and relatable way.<br \/>\nThey also can rank on the search engines, so it\u2019s a good idea to discover how<br \/>\nprospective clients are searching for you when online.<\/p>\n<p>Considering that, utilize every bit of your<br \/>\nprofiles on each social network. There are a few examples of how Innocent rocks<br \/>\ntheir social media profiles and bio:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-04\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-04.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-04-300x224.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-04-768x573.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-04.png\" class=\"wp-image-33837 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-04.png\" alt=\"Innocent-Drinks-social-media-strategy-04\" class=\"wp-image-33837\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-04.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-04-300x224.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-04-768x573.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/twitter.com\/innocent\"><em>Innocent\u2019s Twitter account<\/em><\/a><\/p>\n<h3>Give potential customers a more<br \/>\nintimate look into your business <\/h3>\n<p>Take people on your journey and share who you<br \/>\nare. Your team\u2019s everyday routine is a goldmine of great marketing ideas and<br \/>\nstories in your company. People do want to engage with the brands they love.<br \/>\nProviding your loyal followers with an exclusive, inside peek at how your<br \/>\ncompany operates is a proven method to make them feel like they\u2019re part of your<br \/>\nteam. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-05\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-05.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-05-300x189.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-05-768x485.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-05.png\" class=\"wp-image-33840 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-05.png\" alt=\"Innocent-Drinks-social-media-strategy-05\" class=\"wp-image-33840\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-05.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-05-300x189.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-05-768x485.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.instagram.com\/p\/B6IToDNpK6g\/\"><em>Image source<\/em><\/a><\/p>\n<h3>Cut the number of hashtags<\/h3>\n<p>Hashtags are great if you want to surf social<br \/>\nnetworks: you can click on a specific hashtag and all social media posts for a<br \/>\ncertain event pop up. But not everyone knows about the risks of using hashtags.<br \/>\nThe recent <a href=\"https:\/\/linchpinseo.com\/infographic-twitter-tweet-cheat-sheet\/\">research<\/a> has discovered that the more hashtags<br \/>\nyou use, the less engagement you get. Social media posts that use more than two<br \/>\nhashtags show a 17 percent drop in engagement. <\/p>\n<p>Remember all these posts with an endless list<br \/>\nof hashtags? Let\u2019s face the truth: using too many hashtags make people annoyed.<br \/>\nTo avoid that, use only two or three keywords per post on your social media<br \/>\nchannels. What\u2019s more, the absence of keywords may not affect the engagement of<br \/>\nyour posts at all. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-06\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-06.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-06-300x191.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-06-768x488.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-06.png\" class=\"wp-image-33843 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-06.png\" alt=\"Innocent-Drinks-social-media-strategy-06\" class=\"wp-image-33843\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-06.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-06-300x191.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-06-768x488.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.instagram.com\/p\/B8GYmZqp0P5\/\"><em>Image source<\/em><\/a><\/p>\n<h3>Make great content and focus on<br \/>\nvisual assets<\/h3>\n<p>Why invest in social media content creation?<br \/>\nNearly <a href=\"https:\/\/www.socialmediatoday.com\/news\/14-visual-content-marketing-statistics-to-know-for-2019-infographic\/545056\/\">70 percent of companies<\/a> cite high-quality<br \/>\nvisual content as a very important part of their marketing strategy. With<br \/>\nengaging social media content, you can not only reach prospects but also create<br \/>\na conversion pipeline. <\/p>\n<p>And it makes sense in a way: in the world of <a href=\"https:\/\/thinkingne.com\/how-to-make-use-of-instagram-stories-in-your-marketing\/\">Instagram Stories<\/a> and YouTube explainers,<br \/>\nvisual content (videos, photos, GIFs and infographics) perform exceptionally<br \/>\nwell and capture a huge share of online attention. This shouldn\u2019t be<br \/>\nsurprising: well-crafted visual assets create an emotional bond between brand<br \/>\nand followers and convey a lot of information in a concise format.<\/p>\n<p>Let\u2019s dive deeper into the types of visual<br \/>\ncontent you should test out in your social accounts.<\/p>\n<h3>Add videos ASAP <\/h3>\n<p>You know how powerful video content has<br \/>\nbecome. Especially in the world of social networks that are mainly<br \/>\nvisual-focused. Researchers predict that more than <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html#_Toc484813970\">80 percent<\/a> of all traffic will be from video<br \/>\ncontent by 2021. What\u2019s more, Google love videos too: embedding videos into<br \/>\nyour website increases views and improve your ranking:\u00a0 <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-07\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-07.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-07-300x287.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-07-768x735.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-07.png\" class=\"wp-image-33846 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-07.png\" alt=\"Innocent-Drinks-social-media-strategy-07\" class=\"wp-image-33846\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-07.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-07-300x287.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-07-768x735.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.innocentdrinks.co.uk\/bored\/videos\"><em>Image source<\/em><\/a><\/p>\n<p>There are literally thousands of different<br \/>\nways to use video content in your social media accounts and market to prospects<br \/>\nwith snappy, unique content. We\u2019ll cover the types of video content you may<br \/>\nwant to incorporate into your marketing strategy in a few following sections.<\/p>\n<h3>Think about a GIF format<\/h3>\n<p>Well-known GIF files are a great way to give<br \/>\ncontent a distinctive aesthetic. What\u2019s more, content in the GIF format may add<br \/>\nvalue to your business because they are easily shareable, display the fun side<br \/>\nof your company and add more context and emotions in a short message. <\/p>\n<p>The best part is that you don\u2019t need any<br \/>\nspecific skills to craft GIFs on your own. to create your own GIFs. With online<br \/>\nresources like <a href=\"https:\/\/giphy.com\/create\/gifmaker\">Giphy<\/a>, <a href=\"https:\/\/ezgif.com\/maker\">ezgif<\/a>, <a href=\"https:\/\/makeagif.com\/\">makeagif<\/a> and <a href=\"https:\/\/gifmaker.me\/\">Gifmaker.me<\/a> you can easily make a GIF by<br \/>\nuploading your images.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-08\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-08.png 464w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-08-222x300.png 222w\" sizes=\"(max-width: 464px) 100vw, 464px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-08.png\" class=\"wp-image-33849 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-08.png\" alt=\"Innocent-Drinks-social-media-strategy-08\" class=\"wp-image-33849\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-08.png 464w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-08-222x300.png 222w\" sizes=\"(max-width: 464px) 100vw, 464px\"\/><\/noscript><\/figure>\n<h3>Mix up your content and tailor it<br \/>\nto each platform<\/h3>\n<p>Nobody wants to see social media posts that<br \/>\nare all devoted to your company and products. Posting too many promotional<br \/>\nitems, you will lose <a href=\"https:\/\/blog.hubspot.com\/marketing\/unfollow-social-media-stats\">half of your followers<\/a> and show that you care<br \/>\nmore about your company than about communicating with people. To avoid that,<br \/>\nmix it up with different topics like company culture posts, community and<br \/>\nindustry news, valuable blog posts, etc. If you take a look at Innocent\u2019s<br \/>\nsocial accounts, you\u2019ll find no salesy posts:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-09\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-09.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-09-300x287.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-09-768x734.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-09.png\" class=\"wp-image-33852 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-09.png\" alt=\"Innocent-Drinks-social-media-strategy-09\" class=\"wp-image-33852\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-09.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-09-300x287.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-09-768x734.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p>Having a comprehensive content strategy,<br \/>\ntailor your posts to each platform to take advantage of their features (a live<br \/>\nvideo on Instagram or Facebook, a curated collection on Pinterest, etc.). The<br \/>\ngood place to start is to analyze the data from Instagram Insights and Facebook<br \/>\nAudience Insights, which offer details on audience location, age, gender, etc.<br \/>\nThat\u2019ll help you shape buyer personas and adjust your messaging.<\/p>\n<h3>Harness the power of<br \/>\nuser-generated content<\/h3>\n<p>User-generated content (UGC) has gained<br \/>\nsignificant traction. Companies look for ways to increase social media<br \/>\nengagement and UGC perfectly addresses this challenge, raising engagement up to<br \/>\n<a href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2012\/3\/comScore-Study-Finds-Professionally-Produced-Video-Content-And-User-Generated-Product-Videos-Exhibit-Strong-Synergy-in-Driving-Sales-Effectiveness?cs_edgescape_cc=GB\">28 percent<\/a>. Why? The answer lies in the very<br \/>\nheart of UGC \u2014 it\u2019s any form of content such as photo and video, created by<br \/>\nconsumers on social media and publicly available to other prospects. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-010\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-010-562x1024.png 562w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-010-165x300.png 165w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-010.png 604w\" sizes=\"(max-width: 562px) 100vw, 562px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-010-562x1024.png\" class=\"wp-image-33855 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-010-562x1024.png\" alt=\"Innocent-Drinks-social-media-strategy-010\" class=\"wp-image-33855\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-010-562x1024.png 562w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-010-165x300.png 165w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-010.png 604w\" sizes=\"(max-width: 562px) 100vw, 562px\"\/><\/noscript><\/figure>\n<p>What\u2019s more, UGC communicates with prospects<br \/>\nmore effectively than traditional branded commercials because people tend to<br \/>\ntrust online recommendations more than traditional advertising messages. And<br \/>\nnot to mention that user-generated content is a low-cost alternative to<br \/>\ncreating social media posts on your own. Here you can find Instagram<br \/>\nuser-generated posts devoted to Innocent:<\/p>\n<h3>Create your own BGC<\/h3>\n<p>Now, what is a BGC? BGC is short for<br \/>\nbrand-generated content. How does it differ from usual professional content,<br \/>\ncreated by companies for their marketing needs? BGC is created by a brand as<br \/>\nwell, but with the intent to capture the \u2018I could have taken that photo\u2019<br \/>\nfeeling. When a customer feels that, that builds an emotional connection with<br \/>\nthat company:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-011\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-011.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-011-300x185.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-011-768x474.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-011-825x510.png 825w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-011.png\" class=\"wp-image-33858 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-011.png\" alt=\"Innocent-Drinks-social-media-strategy-011\" class=\"wp-image-33858\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-011.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-011-300x185.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-011-768x474.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-011-825x510.png 825w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p>But since you can never predict if your<br \/>\nclients generate UGC on their social media channels, you should generate BGC<br \/>\nthat looks similar to UGC. <\/p>\n<h3>Listen for mentions of your brand<br \/>\n<\/h3>\n<p>Social networks have changed the face of customer service. Nowadays people prefer to post positive and negative reviews on social media with an intention to gain an immediate reaction from the company they refer to. <\/p>\n<p>Monitoring social media channels with tools like <a href=\"https:\/\/mention.com\/en\/media-monitoring\/\">Mention<\/a> and capturing mentions of your brand, competitors, products and relevant keywords will help you build trust around your brand, serve your customers and gain valuable business insights.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-012\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-012-533x1024.png 533w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-012-156x300.png 156w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-012.png 645w\" sizes=\"(max-width: 533px) 100vw, 533px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-012-533x1024.png\" class=\"wp-image-33861 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-012-533x1024.png\" alt=\"Innocent-Drinks-social-media-strategy-012\" class=\"wp-image-33861\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-012-533x1024.png 533w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-012-156x300.png 156w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-012.png 645w\" sizes=\"(max-width: 533px) 100vw, 533px\"\/><\/noscript><\/figure>\n<p>Share the experiences of customers on social<br \/>\nmedia which helps to gain trust from social media audiences. This brand action<br \/>\ncreates a positive impact on the social media audience by depicting that you<br \/>\ntake care of the customers on a real-time basis and that you are very proactive<br \/>\nthereby crushing competition.<\/p>\n<p>With the help of social listening, Innocent<br \/>\nhandles negativity with grace. Creating sincere\u00a0<br \/>\nmessages to harsh comments can be difficult, but this company<br \/>\nbrilliantly faces the challenge:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-013\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-013.png 585w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-013-255x300.png 255w\" sizes=\"(max-width: 585px) 100vw, 585px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-013.png\" class=\"wp-image-33864 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-013.png\" alt=\"Innocent-Drinks-social-media-strategy-013\" class=\"wp-image-33864\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-013.png 585w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-013-255x300.png 255w\" sizes=\"(max-width: 585px) 100vw, 585px\"\/><\/noscript><\/figure>\n<h3>Build relationships<\/h3>\n<p>One more thing Innocent remains steadfast in is his approach to being personal with followers on social media. <\/p>\n<p>Innocent\u2019s SMM managers actively reply to people and respond to someone\u2019s questions in real-time. And that\u2019s a smart plan: people want a more personal touch from brands. That\u2019s how Innocent forms a loyal following and nurtures relationships that can turn into sales over time.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-014\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-014.png 779w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-014-250x300.png 250w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-014-768x920.png 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-014.png\" class=\"wp-image-33867 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-014.png\" alt=\"Innocent-Drinks-social-media-strategy-014\" class=\"wp-image-33867\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-014.png 779w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-014-250x300.png 250w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-014-768x920.png 768w\" sizes=\"(max-width: 779px) 100vw, 779px\"\/><\/noscript><\/figure>\n<h3>Don\u2019t sell<\/h3>\n<p>The truth is that nobody wants to see an endless feed of pitches on their Instagram or Facebook accounts. Numbers confirm that <a href=\"https:\/\/sproutsocial.com\/insights\/data\/q3-2016\/\">60 percent<\/a> of people find salesy and pushy social media posts annoying.<\/p>\n<p>The era of intrusive marketing has ended.<br \/>\nSocial networks\u2019 users want to consume engaging and interesting things that<br \/>\nthey connect with. They want to establish emotional connections and friendly<br \/>\nrelationships with brands. <\/p>\n<p>Let\u2019s take a look at Innocent\u2019s social<br \/>\naccounts one more time. There you can find the secret sauce to getting the<br \/>\naudience to trust them \u2014 Innocent\u2019s SMM managers don\u2019t post promotions!<br \/>\nAlternatively, they craft entertaining content that their followers do want to<br \/>\nconsume. <\/p>\n<h3>Test paid ads <\/h3>\n<p>Nowadays you need to pay for greater reach on<br \/>\nsocial networks, especially when running a business account. Considering that, <a href=\"https:\/\/blog.salesandorders.com\/how-to-advertise-online-and-the-best-digital-platforms-to-use\">social media advertising<\/a> should be a part of<br \/>\nyour winning marketing strategy.<\/p>\n<p>Facebook and Google give you access to a large<br \/>\naudience of people who can become your <a href=\"https:\/\/venngage.com\/blog\/social-media-plans\/\">social<br \/>\nmedia followers<\/a> or even customers. With the help of the Facebook Ads<br \/>\nManager, you can promote your company and services on Facebook itself and<br \/>\nInstagram. Having a Google Ads account, you can create advertising messages for<br \/>\nYouTube. Nowadays, advertising is heavily emphasized by automation, artificial<br \/>\nintelligence (AI) and machine learning. As a result, you can allow Facebook and<br \/>\nGoogle to choose the best advertising configuration instead of you. <\/p>\n<p>As a result, now ad campaigns require less<br \/>\nmonitoring and let you concentrate on the main message of your commercials. For<br \/>\nyour inspiration, here is the link to <a href=\"https:\/\/www.youtube.com\/playlist?list=PL057C6CF66DCAC52D\">Innocent\u2019s YouTube playlist<\/a> that features<br \/>\ntheir ads archive.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-015\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-015.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-015-300x180.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-015-768x461.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-015.png\" class=\"wp-image-33870 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-015.png\" alt=\"Innocent-Drinks-social-media-strategy-015\" class=\"wp-image-33870\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-015.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-015-300x180.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-015-768x461.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.youtube.com\/playlist?list=PL057C6CF66DCAC52D\">Image Source<\/a><\/p>\n<h3>Showcase your values<\/h3>\n<p>Strong brands are not just about revenue, physical products, and sales pitches. First and foremost, strong brands tell a story by communicating their values and beliefs. <\/p>\n<p>Innocent mastered this lesson perfectly.<br \/>\nBesides paying attention to environmental problems, they have one more area of<br \/>\nresponsibility: their social conscious campaign called \u2018The Innocent Big Knit\u2019<br \/>\nraises money for Age UK, the UK\u2019s largest charity for older people.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" alt=\"Innocent-Drinks-social-media-strategy-016\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-016.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-016-300x185.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-016-768x474.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-016-825x510.png 825w\" sizes=\"(max-width: 939px) 100vw, 939px\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-016.png\" class=\"wp-image-33873 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-016.png\" alt=\"Innocent-Drinks-social-media-strategy-016\" class=\"wp-image-33873\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-016.png 939w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-016-300x185.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-016-768x474.png 768w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Innocent-Drinks-social-media-strategy-016-825x510.png 825w\" sizes=\"(max-width: 939px) 100vw, 939px\"\/><\/noscript><\/figure>\n<p><a href=\"https:\/\/www.instagram.com\/p\/B6IToDNpK6g\/\"><em>Image Source<\/em><\/a><\/p>\n<h3>Be positive, sincere and have fun<\/h3>\n<p>Besides all the above-mentioned social media<br \/>\ntricks which Innocent uses, there is one main \u2018weapon\u2019 \u2014 their social media<br \/>\naccounts are full of humor, fun, love and the belief in the importance of their<br \/>\nwork. Although Innocent\u2019s principles are quite obvious, they have never<br \/>\nattacked or criticized others.<\/p>\n<p>This doesn\u2019t mean every post needs to be happy. Chances are, one day you will need to comment on earth-shuttering or take a stand on something important to your company. <\/p>\n<p>Nevertheless, to build a truly engaged fan base around <a href=\"https:\/\/www.chanty.com\/blog\/growing-saas-business-with-social-media\/\">your brand on social media<\/a>, the ultimate goal of your posts is to excite and inspire the followers.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><span class=\"hs-cta-node hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" id=\"hs-cta-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" alt=\"Instagram Engagement Report 2020\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" class=\"hs-cta-img lazyload\"\/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-b2dd580e-767c-4a68-b224-cc4ea07f0cf6\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/1896803\/b2dd580e-767c-4a68-b224-cc4ea07f0cf6.png\" alt=\"Instagram Engagement Report 2020\"\/><\/noscript><\/noscript><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>Wrapping up<\/h2>\n<p>A thorough <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/mention.com\/en\/blog\/turbocharge-video-marketing-strategy\/\" target=\"_blank\">social media strategy<\/a> is a crucial part of your overall marketing plan. In this article, we\u2019ve put together the best practices shown by Innocent, the brand that crushes competitors on social media. Evidence of this is a great number of followers, likes, comments, and shares of their posts.<\/p>\n<p>To sum up, Innocent\u2019s social media activities<br \/>\nmainly consist of great content and engaging communication with followers. That<br \/>\nwill fit every business. Considering that, don\u2019t hesitate to inject these<br \/>\ntested-and-tried tactics into your own social media strategy.<\/p>\n<p>The only thing to remember is that you should<br \/>\nconsistently measure the performance of your social media activities and adjust<br \/>\naccordingly. After that, let us know how useful Innocent\u2019s strategies have been<br \/>\nfor you. If you\u2019ve already tested out some of them, share your insights in the<br \/>\ncomments below.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/mention.com\/en\/blog\/innocent-drinks-social-media-strategy\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Providing an amazing product or service is no longer enough to grow your business. As almost every industry evolves and spreads to social networks, it\u2019s becoming more difficult to stand out from the competition. At the same time, the killer marketing strategy across different social networks offers numerous benefits, from increased brand awareness and website [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223735"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223735"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223735\/revisions"}],"predecessor-version":[{"id":224986,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223735\/revisions\/224986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223736"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}