{"id":223697,"date":"2020-03-12T20:29:06","date_gmt":"2020-03-12T14:59:06","guid":{"rendered":"https:\/\/www.qcsglobal.com\/marketing\/5-simple-tips-for-effective-social-video-branding-campaigns\/"},"modified":"2020-04-18T17:10:45","modified_gmt":"2020-04-18T11:40:45","slug":"5-simple-tips-for-effective-social-video-branding-campaigns","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/5-simple-tips-for-effective-social-video-branding-campaigns\/","title":{"rendered":"5 Simple Tips for Effective Social Video Branding Campaigns"},"content":{"rendered":"\n<div>\n<p>In the old days, people used to meet in person<br \/>\nto get their news, exchange information, and trade goods. This was known as the<br \/>\nmarketplace, and you could usually find it near a port in the big cities.<\/p>\n<p>Fast forward a century later, and people still<br \/>\nneed a space where they can learn, shop, and be entertained. It\u2019s just that<br \/>\nnow, those things happen in the digital world, on <a href=\"https:\/\/mention.com\/en\/blog\/social-media-marketing-2020\/\">social media platforms<\/a>.<\/p>\n<p>And just as it was then, standing out and<br \/>\nhaving your message heard in such a crowded place remains a challenge today.<br \/>\nThe good news is that we have way more tools to solve that problem nowadays,<br \/>\nand the chief among those is video content<\/p>\n<p>However, ask any <a href=\"https:\/\/www.yumyumvideos.com\/the-10-best-explainer-video-companies-you-cant-miss-wp\/\">savvy video marketing team<\/a> about<br \/>\nthe topic, and they\u2019ll tell you that on social platforms, it is not just about<br \/>\nuploading videos. You need the <strong><em>right videos<\/em><\/strong> with the <strong><em>right<br \/>\nstrategy<\/em><\/strong> to get results.<\/p>\n<p>In this piece, I\u2019ll give you a no-nonsense, brief list with key aspects to make videos that get more engagement, on any social media platform!<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-34097 lazyload\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-1.png\" sizes=\"(max-width: 883px) 100vw, 883px\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-1.png 883w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-1-300x169.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-1-768x432.png 768w\" alt=\"Effective-Social-Video-Branding-1\" \/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-1.png\" alt=\"Effective-Social-Video-Branding-1\" class=\"wp-image-34097\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-1.png 883w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-1-300x169.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-1-768x432.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\"\/><\/noscript><\/figure>\n<h2>The advantages of natively uploaded video<\/h2>\n<p>Native videos are video files uploaded<br \/>\ndirectly to a specific social media platform. Particularly important if you\u2019re<br \/>\nusing Facebook or Twitter, where you can either upload content natively or<br \/>\nshare a link to a video hosted on YouTube or another site.<\/p>\n<p>But you may ask: what\u2019s all the fuss about?<br \/>\nWhat is the difference? Well, native videos are proven to perform up to 10<br \/>\ntimes better on Facebook when compared to YouTube links, for example.<\/p>\n<p><a href=\"https:\/\/mention.com\/en\/blog\/create-facebook-video-ad-guide\/\">Facebook knows<\/a> that video is the most<br \/>\nengaging type of content, and its algorithm will prioritize native uploads<br \/>\nbecause they keep users inside the platform\u2019s environment. Users don\u2019t need to<br \/>\nleave Facebook to watch the video somewhere else, as it happens with embedded<br \/>\nYouTube links.<\/p>\n<p>Plus, native videos begin to play<br \/>\nautomatically when you\u2019re scrolling down your feed, while YouTube videos need<br \/>\nan extra step to be manually played. This Autoplay feature translates into more<br \/>\nviews and, most importantly, a better chance of grabbing your user\u2019s attention!<\/p>\n<p>So, all things being equal, try to upload your<br \/>\nvideos natively if you\u2019re using Facebook, Twitter, and LinkedIn. On Instagram,<br \/>\nthough, you don\u2019t have a choice since the platform currently doesn\u2019t allow<br \/>\nvideos hosted on external sites.<\/p>\n<h2>Choosing the best type of video for each social media<br \/>\nplatform<\/h2>\n<p>Every social media platform is unique in some<br \/>\nway and attracts different types of users interested in different types of<br \/>\ncontent. Technically speaking, you can just go and make any old video and post<br \/>\nit on social media. But do you think that\u2019s an effective <a href=\"https:\/\/info.mention.com\/how-to-build-a-content-marketing-plan-in-10-days-0\">long-term strategy<\/a>?<br \/>\nHardly ever!<\/p>\n<p>If you want to max out your potential, you<br \/>\nneed to create videos based on what\u2019s proven to work best on each specific<br \/>\nplatform. Or that has incredibly broad appeal. More importantly, audiences<br \/>\nrespond well to content that feels like it\u2019s been specially made for them.<\/p>\n<p>Here are four types of videos and the<br \/>\nplatforms on which they perform best.<\/p>\n<h3>The \u2018product video\u2019<\/h3>\n<p>Sometimes, all that stands between your<br \/>\ncustomer and a purchase decision is the right kind of information. Product<br \/>\nvideos list the key attributes of your product or service simply and directly.<br \/>\nThey are perfect at highlighting the uses and benefits that you want your<br \/>\naudience to know about.<\/p>\n<p>These videos are a powerful tool in the e-commerce business, but if you want to use them on social media, they shouldn\u2019t feel like any old product demo. Product videos with a fresh and informal look can work well both on Instagram and Facebook. But I wouldn\u2019t recommend using them on LinkedIn or Twitter, where users are less likely to be interested in this type of content.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><iframe loading=\"lazy\" title=\"Galaxy Z Flip: Official Introduction\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Sx9ibZLwVNE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><noscript><iframe loading=\"lazy\" title=\"Galaxy Z Flip: Official Introduction\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Sx9ibZLwVNE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><\/noscript><\/figure>\n<h3>The \u2018explainer video\u2019<\/h3>\n<p>The first rule of video marketing is to grab<br \/>\nyour audience\u2019s attention with a piece that delivers value. It makes sense<br \/>\nthen, that explainer videos ended up being one of the most popular styles in<br \/>\nthis arena. In a simple, appealing package, they give you a way of educating,<br \/>\nentertaining, and advertising to an audience.<\/p>\n<p>Most users look for social media posts that<br \/>\nteach them about something, which is where explainers shine. They are<br \/>\ncompelling pieces that describe your message using the power of storytelling,<br \/>\nmaking them interesting from the get-go.<\/p>\n<p>Learning through videos is much easier than learning through other content formats. Because of their short-length and direct message, explainer videos work perfectly in social media, especially on Facebook, YouTube, and LinkedIn.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><iframe loading=\"lazy\" title=\"Green Geeks | Explainer Video by Yum Yum Videos\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/TK9_qaqcOEI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><noscript><iframe loading=\"lazy\" title=\"Green Geeks | Explainer Video by Yum Yum Videos\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/TK9_qaqcOEI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><\/noscript><\/figure>\n<h3>The \u2018company story video\u2019<\/h3>\n<p>The first two types of videos we covered focus<br \/>\non your brand\u2019s products and core message. Company story videos, on the other<br \/>\nhand, shift the spotlight towards the people and process behind your brand.<br \/>\nThey are a great opportunity for you to showcase your brand\u2019s personality and<br \/>\ncreate an emotional connection with your audience.<\/p>\n<p>This type of video gives your audience a<br \/>\nglimpse into the human side of your company or brand, which can improve the<br \/>\ntrust and investment your audience has on you. They can also be the start of a<br \/>\nfun conversation and interactions. After all, we all would like to know<br \/>\nsomething about the people who design the products or make the content we love!<\/p>\n<p>Because of their nature and purpose, Company Stories videos work best on LinkedIn, and YouTube, where users are eager to watch company-related content. But an inspiring and heartfelt \u2013 <em>albeit more informal<\/em> \u2013 story can also work wonders on Facebook and Twitter.<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><iframe loading=\"lazy\" title=\"The Little Potato Company story\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/daWBKTI76sA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><noscript><iframe loading=\"lazy\" title=\"The Little Potato Company story\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/daWBKTI76sA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><\/noscript><\/figure>\n<h3>\u2018Events\u2019 and \u2018live\u2019 videos<\/h3>\n<p>In the last few years, Facebook Live and<br \/>\nInstagram Stories began to develop into a new type of content: live-streamed<br \/>\nvideos. They are an exciting and interacting way of increasing your brand\u2019s<br \/>\npresence in social channels while also boosting brand awareness.<\/p>\n<p>But Live Videos only work if you have something meaningful to broadcast. Is your brand planning a new product or service reveal? Do you want to show behind-the-scenes of what it\u2019s like to work with your company? Then you should think about including this type of video in your strategy!<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><iframe loading=\"lazy\" title=\"Miley Cyrus - Instagram Live Stream - 10\/20\/2019\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/SKNj6yCjcmY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><noscript><iframe loading=\"lazy\" title=\"Miley Cyrus - Instagram Live Stream - 10\/20\/2019\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/SKNj6yCjcmY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><\/noscript><\/figure>\n<h2>Keep it short, engaging and useful<\/h2>\n<p>There\u2019s a <a href=\"https:\/\/mention.com\/en\/blog\/marketing-psychology-social-media\/\">lot of psychology<\/a><br \/>\nnecessary to market effectively in social media. You need to understand that<br \/>\nsome people would like to spend less time on social channels, and overall<br \/>\nattention spans are at an all-time low. Many users find themselves scrolling<br \/>\njust to keep track of the latest news or look at a funny meme, before moving<br \/>\non.<\/p>\n<p>So, to be effective in such a ruthless arena,<br \/>\nyou need to make content that works despite all of that! The best way is to<br \/>\nmake pieces that are short, engaging, and useful.<\/p>\n<h3>Short<\/h3>\n<p>Brevity is the golden rule of social media. It<br \/>\nshould be no surprise to know that short videos are proven to perform best on<br \/>\nsuch platforms. After all, \u201cmobile\u201d and \u201con-the-go\u201d are analogous to the social<br \/>\nmedia experience. When it comes to effective videos for social, we\u2019re talking<br \/>\n2-3 minutes tops! (<em>With a couple of<br \/>\nexceptions that allow for long-form content<\/em>).<\/p>\n<h3>Engaging<\/h3>\n<p>One helpful thing to understand about social<br \/>\nmedia is that most videos are discovered, rather than searched for. On<br \/>\nFacebook, Instagram, and Twitter, users don\u2019t search for videos (they have<br \/>\nYouTube and Google for that). They\u2019re more likely to \u201c<em>accidentally<\/em>\u201d stumble onto your video when scrolling their feed or<br \/>\na hashtag.<\/p>\n<p>And whether they watch your video or not, it<br \/>\nall depends on first impressions. Hyped and viral content have one thing in<br \/>\ncommon: they offer instant gratification. So, leave suspense to Hollywood and<br \/>\nstart your video off strong! Always polish the first 5 seconds of your video.<\/p>\n<h3>Useful<\/h3>\n<p>As we\u2019ve said before, people don\u2019t want to feel<br \/>\nlike they\u2019re wasting their time on social media. A helpful, interesting, or<br \/>\nentertaining video will help you attract the right kind of attention and<br \/>\nstrengthen your core audience.<\/p>\n<p>So,<br \/>\nonce you get their attention, offer them something they can use in their<br \/>\nday-to-day life. That\u2019s how you get them to remember your piece, and share it<br \/>\nwith their friends.<\/p>\n<h2>Video branding techniques<\/h2>\n<p>Most Gen-Zs won\u2019t know it, but in the early<br \/>\ndays of social media, branded content wasn\u2019t allowed. Remember when the feed<br \/>\nwas exclusively composed of posts from friends and family? That\u2019s one of the<br \/>\nreasons why branded content may still feel like a bit of an intruder on social<br \/>\nmedia feeds sometimes.<\/p>\n<p>The <a href=\"https:\/\/mention.com\/en\/blog\/increase-brand-visibility\/\">branded content<\/a> that tends to work best,<br \/>\nthen, is the type that doesn\u2019t feel branded at all! The design of your video<br \/>\nshould walk the fine line between brand identity and a more user-friendly look.<br \/>\nIf there\u2019s one thing users don\u2019t want to watch on social media it\u2019s traditional<br \/>\nadvertising.<\/p>\n<p>But this shouldn\u2019t set you back; take it as an<br \/>\nopportunity! Present your brand in a new and fresh way, as it has never been<br \/>\nseen before. Consider repurposing existing content in new formats to find new<br \/>\naudiences.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-34094 lazyload\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-2.png\" sizes=\"(max-width: 883px) 100vw, 883px\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-2.png 883w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-2-300x169.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-2-768x432.png 768w\" alt=\"Effective-Social-Video-Branding-2\" \/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-2.png\" alt=\"Effective-Social-Video-Branding-2\" class=\"wp-image-34094\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-2.png 883w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-2-300x169.png 300w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/Effective-Social-Video-Branding-2-768x432.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\"\/><\/noscript><\/figure>\n<h2>Technical tips from the pros<\/h2>\n<p>Before you go, let\u2019s get technical for a bit!<br \/>\nHere are a few tips you may want to check before putting the last touches on<br \/>\nyour video.<\/p>\n<ul>\n<li><strong>Sound:<\/strong> Did you know that most videos on social media<br \/>\nare muted until the user chooses to turn on the sound? Plus, you never know<br \/>\nwhat device your audience is using! Make sure your video works without sound.<\/li>\n<li><strong>Captions:<\/strong> If you need to use dialogue, then your video<br \/>\nshould include captions so viewers can follow along, even during muted plays.<\/li>\n<li><strong>Thumbnail:<\/strong> a lot of users my scroll through your video<br \/>\nwithout even giving it a chance. Use an intriguing thumbnail to grab their<br \/>\nattention.<\/li>\n<li><strong>Loops:<\/strong> On platforms such as Facebook and Instagram,<br \/>\nshort videos loop automatically. Make the beginning and end of your video<br \/>\nmatch, so you create a seamless loop.<\/li>\n<li><strong>Call to Action:<\/strong> Video content is short, and if it\u2019s engaging,<br \/>\nyou\u2019ll keep them wanting more. Give your viewers clear instructions on what to<br \/>\ndo next if they enjoyed your video.<\/li>\n<\/ul>\n<h2>Wrapping up<\/h2>\n<p>Do you want to build a strong social media<br \/>\npresence? Then start creating video content. But, as we\u2019ve seen in this<br \/>\narticle, it\u2019s not a simple equation!<\/p>\n<p>There are bits and layers to an effective<br \/>\nsocial media video, but when done right, there\u2019s no stopping what your brand<br \/>\ncan achieve.<\/p>\n<p>So, take these tips and start creating<br \/>\nfantastic social branding campaigns. You won\u2019t be disappointed.<\/p>\n<\/div>\n\n<p><a href=\"https:\/\/mention.com\/en\/blog\/effective-social-video-branding-campaigns\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the old days, people used to meet in person to get their news, exchange information, and trade goods. This was known as the marketplace, and you could usually find it near a port in the big cities. Fast forward a century later, and people still need a space where they can learn, shop, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":223699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223697"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=223697"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223697\/revisions"}],"predecessor-version":[{"id":223704,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/223697\/revisions\/223704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/223699"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=223697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=223697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=223697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}