by QCS | Mar 28, 2020 | Advertisements, Business, Marketing
Our lives have changed so quickly in the past few weeks as COVID-19 became a global pandemic. As travel comes to a virtual halt, schools close, and governments react, most of us find ourselves stuck in our homes to avoid and halt the spread of the novel coronavirus....
by QCS | Mar 28, 2020 | Business, Customer, Marketing
The omnichannel approach to sales is redefining how marketers approach their audience. Now, instead of focusing on how one message appears on targeted platforms, marketing teams are scrambling to create multiple messages for a singular campaign to deploy over various...
by QCS | Mar 28, 2020 | Business, Customer, Marketing
In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. In fact, customers are 60% more likely to purchase from a brand they’ve heard of than from one they’re unfamiliar with. An...
by QCS | Mar 28, 2020 | Business, Customer
Building up your audience and then delivering the right messages to the various cross-sections of your audience is how you succeed in the modern marketing world. However, it can be confusing to determine how best to improve your efforts. Oracle’s Marketing Maturity...
by QCS | Mar 27, 2020 | Business, Marketing
Extreme measures being put into place by local and federal governments banning mass gatherings to slow the spread of COVID-19 are drastically impacting our industry. Marketing conferences scheduled to take place within the next several weeks are being canceled,...